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Social media writing styles business uses

Social media writing styles business uses



Presented this to a class at Seattle

Presented this to a class at Seattle



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  • Twitter140 Characters, @replies, hashtags, short URLs, fun, witty, conversational, casual, news, search.twitter.comFacebookFan Pages vs. Personal Profiles, Admins, Tabs, Apps, Photos, videos, Wall, Longer format, comments, contests, LinkedInGroups, Business Profiles, Search, professional tone & content, more business oriented, useful for researching people’s professional backgrounds (online resume)BlogsLongest form, can tell a bigger story, multiple hosting platforms, include social sharing buttons, allow for/moderate comments, guest bloggers
  • FoursquareLocation-based check-ins, game, points, mayors, discounts, tips, own your place to setup discounts with FoursquarePinterestVirtual Pinboards, photos & videos, boards, topics, repin, comments, very visually appealing, invite only stillSlideShareOnline Powerpoint decks, share decks from conferences, webinars, product demos, professional facing
  • Brand owned properties: Dell, KCI Airport, Old Spice, King 5, ART/Four Seasons, NordstromPick your favorite social media accounts to highlight. These are some of the groups I think do a pretty good job at it, from a variety of sizesI’d put their logos or screenshots of their social media pages on the slide & then talk about each one.
  • Community Started properties: Properties run by advocates for a brand in the community. Sometimes endorsed by the brand, sometimes not endorsed or no relationshipCoca-cola: FB fan page started by 2 Coke fans. When Coke went to start their social media presence, instead of trying to shut down 2 of their biggest advocates, they brought them into the company as community managers for the page. These guys are given virtually free-reign to run the community how they see fit.Trader Joes: Several fan pages and twitter campaigns have been started by Trader Joes diehards. Many are started by communities requesting a Trader Joe’s move into their area. Social Media analysts have seen no interaction by the brand with these groups to date.
  • Mistakes in social media: McDonalds: hashtag taken over by negative tweets on a positive campaign. People are far more likely to rant than raveMotrin: Group of mom bloggers upset by ad placed on Motrin website on a Friday afternoon. Created a big uproar in the social media community over the weekend & Motrin was silent. Moral: Social is always on. 24/7. Make sure you have the resources dedicated to handle it appropriately.

Social media writing styles business uses Social media writing styles business uses Presentation Transcript

  • Social Media Writing Styles & Business Uses Kristin Bockius Marketing Manager, Microsoft February 16, 2012
  • What is social media? Collaboration: Ask not what the Internet can do for you, but what you can do with other Internet users. A Radical Shift in Communication: The radical shift from one-way broadcast type communications to dialog and conversation using web based tools Network: Social media is a phenomenon which creates a personalized network for sharing digital content among all people in the cyberspace. Content Distribution: Social media consists of onlineConversation: Tools or platforms that allow technologies that facilitate the creation andanyone/everyone to share information or engage in distribution of content.conversation. Inclusive: It’s a conversation in an instant withCommunity: Set of updated communication tools that anyone, anywhere, anytime that gives control back toallow us to build new communities at a time when our the individual & consumer in unprecedented ways.local community had almost been lost. Power of the Crowd: Social media is the ability to putDynamic: Social media is dynamic user-generated out a message and having worldwide responses viacontent coming from the bottom up, which bypasses email, text, tweet, or whatever form in a matter ofstatic media forms through adding a social layer seconds.
  • The Big Guns
  • The up and comers
  • Using Social Media
  • Top 10 Brands
  • Use Case
  • Use Case