Social Media Writing Styles &        Business Uses              Kristin Bockius       Marketing Manager, Microsoft        ...
What is social media?                                                      Collaboration: Ask not what the Internet can do...
The Big Guns
The up and comers
Using Social Media
Top 10 Brands
Use Case
Use Case
Social media writing styles business uses
Social media writing styles business uses
Social media writing styles business uses
Social media writing styles business uses
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Social media writing styles business uses

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  • Twitter140 Characters, @replies, hashtags, short URLs, fun, witty, conversational, casual, news, search.twitter.comFacebookFan Pages vs. Personal Profiles, Admins, Tabs, Apps, Photos, videos, Wall, Longer format, comments, contests, LinkedInGroups, Business Profiles, Search, professional tone & content, more business oriented, useful for researching people’s professional backgrounds (online resume)BlogsLongest form, can tell a bigger story, multiple hosting platforms, include social sharing buttons, allow for/moderate comments, guest bloggers
  • FoursquareLocation-based check-ins, game, points, mayors, discounts, tips, own your place to setup discounts with FoursquarePinterestVirtual Pinboards, photos & videos, boards, topics, repin, comments, very visually appealing, invite only stillSlideShareOnline Powerpoint decks, share decks from conferences, webinars, product demos, professional facing
  • Brand owned properties: Dell, KCI Airport, Old Spice, King 5, ART/Four Seasons, NordstromPick your favorite social media accounts to highlight. These are some of the groups I think do a pretty good job at it, from a variety of sizesI’d put their logos or screenshots of their social media pages on the slide & then talk about each one.
  • Community Started properties: Properties run by advocates for a brand in the community. Sometimes endorsed by the brand, sometimes not endorsed or no relationshipCoca-cola: FB fan page started by 2 Coke fans. When Coke went to start their social media presence, instead of trying to shut down 2 of their biggest advocates, they brought them into the company as community managers for the page. These guys are given virtually free-reign to run the community how they see fit.Trader Joes: Several fan pages and twitter campaigns have been started by Trader Joes diehards. Many are started by communities requesting a Trader Joe’s move into their area. Social Media analysts have seen no interaction by the brand with these groups to date.
  • Mistakes in social media: McDonalds: hashtag taken over by negative tweets on a positive campaign. People are far more likely to rant than raveMotrin: Group of mom bloggers upset by ad placed on Motrin website on a Friday afternoon. Created a big uproar in the social media community over the weekend & Motrin was silent. Moral: Social is always on. 24/7. Make sure you have the resources dedicated to handle it appropriately.
  • Social media writing styles business uses

    1. 1. Social Media Writing Styles & Business Uses Kristin Bockius Marketing Manager, Microsoft February 16, 2012
    2. 2. What is social media? Collaboration: Ask not what the Internet can do for you, but what you can do with other Internet users. A Radical Shift in Communication: The radical shift from one-way broadcast type communications to dialog and conversation using web based tools Network: Social media is a phenomenon which creates a personalized network for sharing digital content among all people in the cyberspace. Content Distribution: Social media consists of onlineConversation: Tools or platforms that allow technologies that facilitate the creation andanyone/everyone to share information or engage in distribution of content.conversation. Inclusive: It’s a conversation in an instant withCommunity: Set of updated communication tools that anyone, anywhere, anytime that gives control back toallow us to build new communities at a time when our the individual & consumer in unprecedented ways.local community had almost been lost. Power of the Crowd: Social media is the ability to putDynamic: Social media is dynamic user-generated out a message and having worldwide responses viacontent coming from the bottom up, which bypasses email, text, tweet, or whatever form in a matter ofstatic media forms through adding a social layer seconds.
    3. 3. The Big Guns
    4. 4. The up and comers
    5. 5. Using Social Media
    6. 6. Top 10 Brands
    7. 7. Use Case
    8. 8. Use Case

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