Senior PM Campaign Marketing Interview

760 views
702 views

Published on

My presentation for my interviews for the Senior PM Role with Windows Phone. I got the job!

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
760
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Senior PM Campaign Marketing Interview

  1. 1. Senior ProductManager,CampaignMarketingKristin Bockius, Candidate
  2. 2. Influencers: Technologists, StudentsWindows Phone Microsoft confidential.
  3. 3. Marketing to Students Take Café Mango to College Campuses across the US Target: top 200 Computer Science Schools (same target list as US DPE) to help convert developers too. Support Hack-a-thons Seeing is believing! Free food + college students + Windows Phone demos =3 CONVERTERS! Windows Phone Microsoft confidential.
  4. 4. Marketing to Influencers“Sh*t Girls Say” hit YouTube on Dec. 12, 2011, stemming from a popularparody Twitter account @shitgirlssay. That account in itself was a parodyof the popular @shitmydadsays account, which also spawned a briefCBS sitcom.In less than a month, there have been three chapters of “Sh*t Girls Say,”followed by Sh*t Just About Every Stereotype Under the Sun Saysvideos. The original video has garnered more than 9 million views.We can drive awareness with our own parodies by focusing on whatspecific phone users say – highlighting the positives for Windows Phone.  Sh*t Windows Phone Users Sayhttp://mashable.com/2012/01/27/shit-people-say-quotes/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29#4521915-Sht-People-Say-About-Sht-People-Say-Videos4 Windows Phone Microsoft confidential.
  5. 5. Video… http://youtu.be/Y7lJsYL0mfMWindows Phone Microsoft confidential.
  6. 6. Mobile Learning Experience6 Windows Phone Microsoft confidential.
  7. 7. Mainstream Market: MomsWindows Phone Microsoft confidential.
  8. 8. Marketing to Moms8 Windows Phone Microsoft confidential.
  9. 9. Marketing to Moms http://www.m2moms.com/index.php http://marketingtomoms.org/9 Windows Phone Microsoft confidential.
  10. 10. Questions?Windows Phone Microsoft confidential.

×