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Senior PM Campaign Marketing Interview
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Senior PM Campaign Marketing Interview


My presentation for my interviews for the Senior PM Role with Windows Phone. I got the job!

My presentation for my interviews for the Senior PM Role with Windows Phone. I got the job!

Published in Business , Technology
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  • 1. Senior ProductManager,CampaignMarketingKristin Bockius, Candidate
  • 2. Influencers: Technologists, StudentsWindows Phone Microsoft confidential.
  • 3. Marketing to Students Take Café Mango to College Campuses across the US Target: top 200 Computer Science Schools (same target list as US DPE) to help convert developers too. Support Hack-a-thons Seeing is believing! Free food + college students + Windows Phone demos =3 CONVERTERS! Windows Phone Microsoft confidential.
  • 4. Marketing to Influencers“Sh*t Girls Say” hit YouTube on Dec. 12, 2011, stemming from a popularparody Twitter account @shitgirlssay. That account in itself was a parodyof the popular @shitmydadsays account, which also spawned a briefCBS sitcom.In less than a month, there have been three chapters of “Sh*t Girls Say,”followed by Sh*t Just About Every Stereotype Under the Sun Saysvideos. The original video has garnered more than 9 million views.We can drive awareness with our own parodies by focusing on whatspecific phone users say – highlighting the positives for Windows Phone.  Sh*t Windows Phone Users Say Windows Phone Microsoft confidential.
  • 5. Video… Phone Microsoft confidential.
  • 6. Mobile Learning Experience6 Windows Phone Microsoft confidential.
  • 7. Mainstream Market: MomsWindows Phone Microsoft confidential.
  • 8. Marketing to Moms8 Windows Phone Microsoft confidential.
  • 9. Marketing to Moms Windows Phone Microsoft confidential.
  • 10. Questions?Windows Phone Microsoft confidential.