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Diving Into Social Media & Maximizing Results
 

Diving Into Social Media & Maximizing Results

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Social media is becoming a crucial component of a marketing departments arsenal. This powerpoint was developed as an educational piece to explain how social media is used in the business setting. It ...

Social media is becoming a crucial component of a marketing departments arsenal. This powerpoint was developed as an educational piece to explain how social media is used in the business setting. It also helps to explain the basics of Twitter and how to get started.

In this presentation you will learn a few tips & tricks of using Twitter and you will also learn 10 reasons why people won't follow you on Twitter.

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  • In 2009 The Hudson plane crash was first seen on Twitter. The Twitpic was posted at 3:36, 10 min after take-off. The New York Times posted the breaking news item at 3:48 – a whooping 12 min later. In 2009, a mother was reunited with her son via Facebook after he had been abducted by his father 27 years earlier.So how does that make Social media relevant for business?As of 2011, Blendtec, a B2B company has increased their sales over 700% using just social media.
  • Our goal is to show thought leadership, we need to do this across different platformsOnline visibility increases when more people share Vibes content and information. More people talking about Vibes online.Link-building is key to organic rankings. Google takes into account how many direct links to Vibes are shared on Twitter. This helps our rankings.And of course Social Media helps develop our brand value and brand awarenessThe overall objective here of course is drive traffic and lead generation which drives our ultimate goal of increasing revenue and profits
  • The reason why we are here is because it all starts with participation
  • USE NETFLIX AS AN EXAMPLE
  • SHARE ON FB, TWITTER OR BLOG AND YOUR MESSAGE IS SEEN BY MANY MORE FOLLOWERS
  • YOUR FOLLOWERS SHARE THAT INFO AND THE MESSAGE IS EXPOSED EXPONENTIALLY
  • YOUR REACH INCREASES DRAMATICALLY
  • WE ARE STARTING WITH TWITTER – WE HAVE TO GET THE BALL ROLLING
  • - Free social networking & micro-blogging service that allows anyone to say anything to anyone in 140 characters or less.
  • Twitter is a great way to stay connected to your communityLearn what’s going on in your industryChance to show your expertise and thought leadershipPotential clients are using Twitter – With over 200 million users and over 140 million Tweets per day
  • HASHTAG: Hashtags are a way to tag your tweets. They are keywords you use to put your tweet in certain topic.HANDLE: nameTWEET : Whatever you post at Twitter is a tweetRETWEET:
  • Who you follow is everything because it will define your experience. Your feed is dictated by who you follow. What do you value?If you’re not following the right people, you’re not going to reach your objectivesResources to select who to follow
  • - #FF is a great way to engage with people and start conversations. It shows people you are listening to them.
  • **HAVE JACK SHARE HIS STORY**
  • Imagine you have one thousand followers, who each follow one thousand other people. Assuming that each of those people posts an average of five times per day, that is five thousand tweets per day floating drifting through each account. You have

Diving Into Social Media & Maximizing Results Diving Into Social Media & Maximizing Results Presentation Transcript

  • 0 The Power of Social MediaKRISTINA L STEWART 0
  • 1Why use Social Media for business? • Support marketing positioning & demonstrate thought-leadership • Increase online visibility • Search engine rankings & SEO • Create brand value and brand awarenessKRISTINA L STEWART 1
  • 2How to be successful in online B2B Marketing – 4 C’s • Content – the creation of a steady stream of engaging content • Connection – connecting with the audience you wish to attract • Communication – communicating with them in an ongoing conversation • Conversion – and then converting them at the illusive moment of need • “B2B Marketing is arguably more of a marathon than a sprint in marketing – you need to always have your 4 C’s engine going – creating the best content, finding and connecting with your target audience, sustaining the communications until they are ready to convert – this way you have a fighting chance at making all your marketing efforts count toward one goal – Sales!”KRISTINA L STEWART 2
  • 3KRISTINA L STEWART 3
  • 4 One Message Before Social Media…KRISTINA L STEWART 4
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  • 7 One Message After Social Media…KRISTINA L STEWART 7
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  • 12What is Twitter • Free social networking & micro- blogging service • Twitter is a real-time type of micro- blogging – What’s going on right now? • Great way to communicate and network with contacts, old & new. • You choose the content you want to see and share.KRISTINA L STEWART 12
  • 13Why should I use Twitter? • Great way to connect to people in the industry and build relationships • Great way to connect to people with similar interests and viewpoints • Easy and quick way to get a steady stream of ideas, content, links, resources and tips focused on your area of expertise or interest • Twitter has over 165 million users • Over 140 millions Tweets per day • Help spread content for Vibes and drive company goals!KRISTINA L STEWART 13
  • 14Twitter language • Learning the language • # Hashtag • Handle • Tweet • RT • DM • News Feed • Profile • @ Mention • Tweeps / TweepleKRISTINA L STEWART 14
  • 15Setting up Your Twitter Account • Choosing a handle • Consider using your name so people can find you • Keep it short; remember you only have 140 characters • Who to follow? • Do keyword searches • Search by email address • Settings • Confirm email address • Mobile • Notifications • Profile (Used for search) • DesignKRISTINA L STEWART 15
  • 16Finding people to follow • Who you follow is everything • What’s important to you • People talking about mobile brands and industry • Prospects • Customers • Influencers • Experts • Resources to help you – Twitter Directories • http://www.twellow.com/ • wefollow.com/twitter/chicago • http://justtweetit.com/KRISTINA L STEWART 16
  • 17What do I say? • Bring value to your community • Information • Links • Tips • Humor • Personality • HumanityKRISTINA L STEWART 17
  • 18Social Media Best Practices Do Don’t Stay active, you’ll lose credibility and Don’t Spam! You’ll lose credibility and more importantly engagement if you followers don’t have consistent posts Engage! Social Media is about Avoid blatant marketing; social media is relationship building not a space for direct marketing Remember quality over quantity; build Don’t try to grow too fast; avoid burning a strong network yourself out Create value; be a resource for your Don’t be a social climber; don’t only followers connect with people who have a lot of “followers,” “friends,” “connections” Remember each platform has a Don’t forget to thank people! If someone different etiquette and social culture re-tweets you, say thank you, it helps build relationships Be yourself, be authentic and be Don’t be a “social schizo” transparent.KRISTINA L STEWART 18
  • 1910 Reasons people won’t follow you • Your Twitter avatar is the egg (default photo) • Your bio is empty (use keywords to help people find you) • You don’t have any Tweets • Your tweets are protected • Your “follow to followed” ratio is unbalanced • Auto-tweeting – incessantly Tweeting • Broadcasting like a radio – again this is NOT a sales platform • Being too self-promotional • Incompatible content • You haven’t engaged with anyoneKRISTINA L STEWART 19
  • 20Tips & Tricks • You have to build relationships and credibility in order to get people to share your Tweets • Be patient; it takes time to build a strong following • Don’t try to be everything to everyone • Don’t overuse hashtags – hashtags are used to join conversations • Don’t put the same message on all platforms; they are all different communities and different etiquette • Include your Twitter handle in your Facebook info section • Download Twitter app • Create lists to watch certain peopleKRISTINA L STEWART 20
  • 21Tips & Tricks • You can sign up to get SMS notifications on your phone when a particular person tweets • Twitter is not Facebook • Don’t start a Tweet with a link. Put it near the end of your Tweet • When you are talking directly to someone start with @name • Use bit.ly to shorten links and save space • Understand the difference between spamming and frequency; Tweet often • Change your home page to Twitter as a reminder to stay active • Stay positiveKRISTINA L STEWART 21