Telling	
  the	
  Story	
  
Driving	
  the	
  Message	
  
How	
  speakers	
  and	
  panels	
  
support	
  the	
  communica...
A	
  "panel"	
  typically	
  consists	
  of	
  a	
  moderator	
  and	
  several	
  thought	
  leaders	
  within	
  the	
  ...
©	
  2012	
  	
  All	
  Rights	
  Reserved	
  
•  49%	
  Speakers/Moderators	
  
•  34%	
  Par@cipants/AQendees	
  
•  33%	
  Thought	
  Leaders/Experts	
  
•  22%	
  C-...
3	
   5	
  
1	
  20	
  
1	
  
1	
  
54	
  
320	
  
134	
  MIA	
  
387	
  
High	
  School 	
   	
  	
  	
  	
  	
  Some 	
   	
   	
  	
  	
  	
  	
  College	
   	
   	
  	
  	
  	
  	
  Graduate 	...
0 	
   	
  	
  	
  	
  1-­‐5	
   	
  	
  	
  	
  	
  	
  	
  	
  8-­‐10 	
   	
  	
  11-­‐15 	
  	
  	
  	
  	
  	
  15-­‐...
0 	
   	
  	
  	
  1-­‐20 	
  	
  	
  	
  	
  	
  	
  21-­‐40	
   	
  	
  41-­‐60 	
  	
  	
  	
  	
  	
  61-­‐80 	
   	
 ...
…even	
  in	
  2025!	
  
Very	
  Poor	
   	
  	
  	
  	
  	
  Poor 	
   	
  	
  	
  	
  	
  Okay 	
   	
  	
  	
  	
  	
  Good 	
   	
  	
  	
  	
 ...
Very	
  Poor/Poor/Okay 	
  	
  	
  	
  	
  Good 	
   	
  	
  	
  	
  	
  	
  Great	
  
2%	
  
18%	
  
63%	
  
34%	
  
3%	
...
Very	
  Poor	
   	
  	
  	
  	
  	
  Poor 	
   	
  	
  	
  	
  	
  Okay 	
   	
  	
  	
  	
  	
  Good 	
   	
  	
  	
  	
 ...
Nope 	
  	
  	
  	
  	
  	
  	
  	
  	
  Not	
  Really	
   	
  	
  	
  Did	
  Okay 	
  	
  Yes	
  Indeed!	
  
7%	
  
24%	
...
72%	
  Moderator	
  Issues	
  
66%	
  Out	
  of	
  Control	
  Panelists	
  
54%	
  Topic	
  Problems	
  
52%	
  Poor	
  Pa...
Salvatore	
  Vuono	
  /	
  FreeDigitalPhotos.net	
  
467	
  
•  “Not	
  up	
  to	
  the	
  task”	
  
•  “Not	
  facilita@ng	
  the	
  
discussion”	
  
•  “Doesn’t	
  take	
  charge”	
...
Source:	
  h2p://en.wikipedia.org/wiki/Pope_Francis	
  
17%	
  
11%	
  
Pictured	
  above	
  is	
  my	
  friend	
  and	
  panel	
  referee	
  “Alan	
  ‘the	
  Whistle’”	
  Orloff,	
  totally	
  f...
Buy	
  My	
  
Stuff!	
  
10%	
  
Source:	
  AutomoTve	
  Recyclers	
  AssociaTon	
  
9%	
  
7%	
  
5%	
  
4%	
  
Source:	
  h2p://news.anu.edu.au/files/2013/04/Future-­‐Forum.jpg	
  Photo	
  by	
  Mark	
  Ma2hews.	
  	
  Used	
  with	
 ...
•  The	
  panel	
  is	
  the	
  format	
  of	
  choice	
  when	
  
organizers:	
  
– Don’t	
  know	
  what	
  to	
  do	
  ...
Source:	
  AutomoTve	
  Recyclers	
  AssociaTon	
  
•  Diverse	
  
– Points	
  of	
  view	
  
– Audience	
  
Representa@on	
  
•  Experienced	
  
•  Eloquent	
  
•  Prepared	...
…who	
  is	
  willing	
  to	
  do	
  the	
  work	
  to	
  prepare!	
  
Courtesy	
  of	
  Joe	
  Calloway	
  
Courtesy	
  o...
Reprinted	
  from	
  the	
  October	
  1934	
  issue	
  of	
  The	
  Trained	
  Nurse	
  and	
  Hospital	
  Review	
  	
  
Courtesy	
  of	
  the	
  NaTonal	
  Speakers	
  AssociaTon	
  
Courtesy	
  of	
  Joe	
  Calloway	
  
Image:	
  wplik.com	
  
Think	
  beyond	
  the	
  “event”	
  
•  Join	
  the	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
The Panel Report: A 2014 Snapshot on the Effectiveness of Panel Discussions at Meetings, Conferences & Conventions
The Panel Report: A 2014 Snapshot on the Effectiveness of Panel Discussions at Meetings, Conferences & Conventions
The Panel Report: A 2014 Snapshot on the Effectiveness of Panel Discussions at Meetings, Conferences & Conventions
The Panel Report: A 2014 Snapshot on the Effectiveness of Panel Discussions at Meetings, Conferences & Conventions
The Panel Report: A 2014 Snapshot on the Effectiveness of Panel Discussions at Meetings, Conferences & Conventions
The Panel Report: A 2014 Snapshot on the Effectiveness of Panel Discussions at Meetings, Conferences & Conventions
The Panel Report: A 2014 Snapshot on the Effectiveness of Panel Discussions at Meetings, Conferences & Conventions
The Panel Report: A 2014 Snapshot on the Effectiveness of Panel Discussions at Meetings, Conferences & Conventions
Upcoming SlideShare
Loading in …5
×

The Panel Report: A 2014 Snapshot on the Effectiveness of Panel Discussions at Meetings, Conferences & Conventions

5,223 views
4,605 views

Published on

The debut presentation of the 2014 Panel Report results to the Fresh 14 Conference for Meeting Architects.

Published in: Education, Business, Technology
3 Comments
9 Likes
Statistics
Notes
No Downloads
Views
Total views
5,223
On SlideShare
0
From Embeds
0
Number of Embeds
630
Actions
Shares
0
Downloads
60
Comments
3
Likes
9
Embeds 0
No embeds

No notes for slide

The Panel Report: A 2014 Snapshot on the Effectiveness of Panel Discussions at Meetings, Conferences & Conventions

  1. Telling  the  Story   Driving  the  Message   How  speakers  and  panels   support  the  communica;on  
  2. A  "panel"  typically  consists  of  a  moderator  and  several  thought  leaders  within  the   company  and/or  industry  for  45-­‐90  minutes.    The  format  may  consist  of  presenta@ons,   interviews,  Q&A,  and  "hot  seats"  (live  coaching  of  an  audience  member).  
  3. ©  2012    All  Rights  Reserved  
  4. •  49%  Speakers/Moderators   •  34%  Par@cipants/AQendees   •  33%  Thought  Leaders/Experts   •  22%  C-­‐Suite  Execu@ves   •  17%  Managers   •  14%  Mee@ng  Planners   •  13%      Leadership  (VPs)   511  
  5. 3   5   1  20   1   1   54   320   134  MIA   387  
  6. High  School            Some              College              Graduate                          College              Degree                  Degree   1%   10%   34%   55%   526  
  7. 0          1-­‐5                  8-­‐10      11-­‐15            15-­‐20            20+   Number  of  mee@ngs,  conferences  or  conven@on  aQended  in  last  12  months   1%   38%   27%   10%   6%   18%   524  
  8. 0        1-­‐20              21-­‐40      41-­‐60            61-­‐80      81-­‐100   %  of  mee@ngs  that  used  the  Panel  Format   3%   42%   23%   14%   8%   10%   523  
  9. …even  in  2025!  
  10. Very  Poor            Poor            Okay            Good              Great   2%   18%   43%   34%   3%   530  
  11. Very  Poor/Poor/Okay          Good              Great   2%   18%   63%   34%   3%   530   43%  
  12. Very  Poor            Poor            Okay            Good              Great   5%   20%   38%   31%   6%   531  
  13. Nope                  Not  Really        Did  Okay    Yes  Indeed!   7%   24%   49%   22%   533  
  14. 72%  Moderator  Issues   66%  Out  of  Control  Panelists   54%  Topic  Problems   52%  Poor  Panelist  Selec@on   27%  Audio/Visuals   521  
  15. Salvatore  Vuono  /  FreeDigitalPhotos.net  
  16. 467  
  17. •  “Not  up  to  the  task”   •  “Not  facilita@ng  the   discussion”   •  “Doesn’t  take  charge”   •  “Not  strong  enough  to   stop  people  and  move  on”   26%  
  18. Source:  h2p://en.wikipedia.org/wiki/Pope_Francis   17%  
  19. 11%  
  20. Pictured  above  is  my  friend  and  panel  referee  “Alan  ‘the  Whistle’”  Orloff,  totally  failing  to  keep  me  under  control.     This  pic  is  from  the  “Three  Strikes  and  You’re  Out”  panel  of  sports  mystery  authors.   Courtesy  of  Sasscer  Hill:  h2p://sasscerhill.blogspot.com/2012_04_01_archive.html     11%  
  21. Buy  My   Stuff!   10%  
  22. Source:  AutomoTve  Recyclers  AssociaTon   9%  
  23. 7%  
  24. 5%  
  25. 4%  
  26. Source:  h2p://news.anu.edu.au/files/2013/04/Future-­‐Forum.jpg  Photo  by  Mark  Ma2hews.    Used  with  permission.   4%  
  27. •  The  panel  is  the  format  of  choice  when   organizers:   – Don’t  know  what  to  do   – Want  something  easy   – Need  to  give  visibility   – Need  a  “training  ground”  
  28. Source:  AutomoTve  Recyclers  AssociaTon  
  29. •  Diverse   – Points  of  view   – Audience   Representa@on   •  Experienced   •  Eloquent   •  Prepared   Source:  Renee  Blodge2  h2p://www.weblogtheworld.com  
  30. …who  is  willing  to  do  the  work  to  prepare!   Courtesy  of  Joe  Calloway   Courtesy  of  Joe  Calloway  
  31. Reprinted  from  the  October  1934  issue  of  The  Trained  Nurse  and  Hospital  Review    
  32. Courtesy  of  the  NaTonal  Speakers  AssociaTon  
  33. Courtesy  of  Joe  Calloway  
  34. Image:  wplik.com   Think  beyond  the  “event”  
  35. •  Join  the                                                                    Group     •  Download  the  full  report  at   www.PowerfulPanels.com/report/   •  www.PowerfulPanels.com   –  Watch  the  free  videos   –  Buy  the  book   –  Join  the  membership  site  

×