2013 Association Trends
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2013 Association Trends

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2013 Association Trends 2013 Association Trends Presentation Transcript

  • What’s  on  the  Horizon?   7  Trends  Associa5ons  Should  Consider   And  What  We  Can  Do  About  Them   Kristin J. Arnold, MBA,  CMC,  CPF,  CSP                                            ©  2013    All  Rights  Reserved        Tel:  480.502.2100  or  800.589.4733   President,  QPC  Inc.  –  The  Extraordinary  Team       Fax:      480.502.2102  or  888.884.9132   11890  E  Juan  Tabo  Road,  ScoTsdale,  AZ  85255       Email:  Kris5n@ExtraordinaryTeam.com   www.ExtraordinaryTeam.com   High Stakes Meeting Facilitation  Team & Facilitator Training  Conversational Keynotes, Breakouts and Panels
  • More  Demand  for  Outcomes   Ar5culate  their  hopes,  track  results  &  tell  the  story  
  • Who  is  Taking  Small  Slices?  
  • Customize  Your  Offerings   By  aspira5ons  –  what  they  hope  to  achieve  
  • By  Persona   Persona  examples  from  the  Canadian  Associa5on  of  Professional  Speaking  
  • Focused,  Small,  In5mate  
  • Rethinking  Educa5on  &  Training   Source:  h;p://blogs.adobe.com/digitaldialogue/tag/khan-­‐academy/  
  • Wi-­‐Fi   Email   Phone   Gmail   Cell  Phone   Social  Media   Television   Newspapers   Cable  TV   Google   Internet  Streaming  
  • Compelling  Content   Give  Me  Value   Entertain  Me            Be  Authen5c  
  • Tailored  Bits  of  Value    
  • Lists  &  Checklists:  Easily  digested  content   Contests:  CompeBBon  creates  buzz   How-­‐To  Guides:  Show  and  tell   Viral  Videos:  Worth  watching   Contrarian:  Opinions  worth  discussing   Infographics:  Visuals  of  complex  informaBon   Expert  Ar5cles:  Best  pracBces  &  case  studies   Online  Community:  Discussion  &  collaboraBon   Apps  &  Widgets:  Shortcuts  
  • Delivered  How  They  Want  It  
  • ARA  Mission:  to  advance  the  automo5ve  recycling  industry  and  promote  its  beneficial  effects  on  society.  
  • Picky  -­‐  Where  to  Spend  Time  
  • Shortened  ATen5on  Spans  
  • “Unique”  
  • Flavors  of  Volunteers   •  Tradi5onal   tradiBonal,  long  term,   “role”   •  Episodic   short  term,  one-­‐Bme   service   •  Entrepreneurial   self-­‐defined  projects/ cause/role  
  • Greater  Collabora5on     •  What,  then  How   –  Results  first   –  Ask  for  specifics   •  Technology   enablers   –  Google  docs   –  Skype   –  Social  media   •  Crowdsourcing  
  • Let  Go….   “  with  the  increased  use  of  social  media,  online   discussions,  and  venues  for  sharing  ideas,   conversaBons  are  happening  everywhere.    The   reality  is  organizaBons  have  lost  control  of   what  people  are  saying  about  them,  but  that   isn’t  necessarily  a  bad  thing.    Individuals  are   sharing  their  experiences….    No  organizaBon  is   an  island  anymore.”   Nonprofit  Next  Research  IniBaBve   Heather  Gowdy  and  Mary  Stelletello     LaPiana  ConsulBng  
  • What?    I  can’t  do   that  on  my  iPhone?   •  •  •  •  •  Global  Internet  Expansion   Seamless  Technology   Automated/Hassle  Free   On  demand   Free  &  Fee  informaBon  
  • Greater  Expecta5ons  of  ARA  and   Affiliate  Chapters   •  Professional   •  Managed  well   •  Ethical   •  Good  financial  stewards   •  Socially  responsible   –  Triple  bo^om  line:   People,  planet,  profits  
  • How  Do  We  Measure  Success?  
  • Feel  the  Pinch?   •  Member  companies  have  less   spendable  revenue   •  More  “compeBBon”  by  sister   associaBons  and  for-­‐profit  companies   •  Decreasing  dues  revenues   –  Economic  downturn/slow  recovery   –  Fewer  members  joining/renewing   –  Industry  mergers  and  consolidaBons   –  Lack  of  dues  increases   •  Smaller  exhibits/tradeshows   •  Greater  need  for  capital  infrastructure    
  • Non-­‐Dues  Income   Many  have  already  scoured  the  countryside…  
  • Get  Crea5ve!  
  • Smarter  Boards   •  Board  size  is  shrinking   (14-­‐18)   •  Leaders  hard  to  find   (commitments  to   family  &  job)   •  Succession  plan/ mentoring   •  Training   •  CollaboraBve  vs.   hierarchical  
  • Smarter  Boards   “This  new  harsher  environment  absolutely   necessitates  a  smart,  strategic,  innovaBve  board.”   –  Asking  more  and  be^er  quesBons   –  Using  data  to  make  decisions   –  Pufng  themselves  up  to  their  highest  and  best  use   –  Focusing  more  on  strategic  issues  as  opposed  to  day-­‐ to-­‐day  tasks   –  Empowering  staff  leadership  to  move  in  more   innovaBve  direcBons   –  Pufng  their  money  where  their  mouth  is.       Nell  Edgington,     5  Nonprofit  Trends  to  Watch  in  2012  
  • Create  a  Simple  Strategic  Plan  
  • Simple  Strategic  Planning   •  Mission  –  what  you  do   •  Vision  –  what  you  aspire  to  achieve   •  3-­‐5  Strategic  Objec5ves  –  key  iniBaBves   –  ImplemenBng  Strategies   •  •  •  •  Metrics  –  how  will  you  know?   Strategic  “Champions”   Connected  to  ARA   Check  in  periodically   Make  it  fit  on  one  page!  
  • ARA  Mission:  to  advance  the  automoBve  recycling   industry  and  promote  its  beneficial  effects  on  society.   ARA  Vision:  to  be  the  voice  of  the  automoBve  recycling   industry.   Strategic  Ini5a5ves:     •  Obtain  Full  Data  Necessary  for  Proper  Parts  IdenBficaBon,   CollaboraBon,  and  Electronic  Commerce   •  Be  Recognized  as  the  Depository  and  Processor  of  End-­‐of-­‐Life   Vehicles     •  Improve  Governance  Structures  and  Facilitate  Marketplace   OpportuniBes     •  Increase  Membership     •  Develop  Integrated  Strategy  Between  ARA  and  ARA  University    
  • Insanity   Doing  the  same  thing   over  and  over  again   and  expecBng   different  results   Source:  h;p://en.wikipedia.org/wiki/Albert_Einstein  
  • What’s  on  the  Horizon?   1.  Content  alone  is  not  enough   2.  One  size  does  not  fit  all   3.  Informa5on  overload   4.  Millenials  engage  differently   5.  Expecta5ons  are  rising   6.  Associa5ons  are  financially  pinched   7.  Boards  have  to  be  smarter