Social Media 202

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Social Media 202

  1. 1. Social Media 202 Kristina Libby KMV Media June 2010
  2. 2. We Know the Basics… <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>FourSquare </li></ul><ul><li>Blogger Outreach </li></ul><ul><li>Now What? </li></ul>
  3. 3. Strategic Social Media <ul><li>Why waste time with social media? </li></ul><ul><ul><li>Smart, targeted, efficient practices lead to REAL results. </li></ul></ul><ul><ul><li>- Facebook fan valued at approx. $87/fan </li></ul></ul>
  4. 4. Case Study: Slobproof! How Facebook led to a feature in the New York Times <ul><ul><li>Created a profile </li></ul></ul><ul><ul><li>Targeted approach </li></ul></ul>Interior Design Press Professional
  5. 5. How it works <ul><ul><li>Found NYTs journalist who wrote for the Home section </li></ul></ul><ul><ul><li>Lead to April 22nd feature in the NYTs </li></ul></ul>Millions of eyes on the product.
  6. 6. Case Study: National Geographic Museum ** <ul><li>Took the basic idea of the Museum (a learning institution) and brought it online. </li></ul><ul><li>E-book= teaching through FREE media </li></ul><ul><li>Blogger Preview event: Treat social like traditional; bring the virtual social into the actual social = RESULTS online and offline </li></ul><ul><li>*** Done as part of a larger SmithGIfford advertising campaign </li></ul>
  7. 7. Blog: From April 2009 to April 2010: 37, 609 people have read the TCW blog Blogger Outreach: - Over 100 online blog and online magazine posts related directly to the exhibit opening; blog posts on the exhibit by attendees reached over 250 by March 2010.
  8. 8. Father’s Day- Bake Me A Wish <ul><li>4 days, 700 comments, </li></ul><ul><li>1 $30 dollar cake giveaway </li></ul><ul><li>Worked because of the </li></ul><ul><li>human connection </li></ul><ul><li>Allowed users to “own” the event </li></ul><ul><li>Open-- all votes and entries </li></ul><ul><li>were visible to the crowd. </li></ul>
  9. 9. Takeaways <ul><li>Social needs to be strategic </li></ul><ul><li>Social is a pathway to traditional </li></ul><ul><li>Social is tactical, efficient and human </li></ul><ul><li>Humanizing your brand increases your brand’s reach </li></ul><ul><li>Bringing in old ideas and using them in new ways melds traditional audience with new mediums. </li></ul>
  10. 10. Contact <ul><li>Kristina Libby </li></ul><ul><li>[email_address] </li></ul><ul><li>207-215-4031 </li></ul><ul><li>For more resources: </li></ul><ul><li>http://socialmedia202.tumblr.com/ </li></ul>

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