Social Media 202 Kristina Libby KMV Media June 2010
We Know the Basics…
Strategic Social Media
Why waste time with social media?
Smart, targeted, efficient practices lead to REAL results.
- Facebook fan valued at approx. $87/fan
Case Study: Slobproof! How Facebook led to a feature in the New York Times
Created a profile
Interior Design Press Professional
How it works
Found NYTs journalist who wrote for the Home section
Lead to April 22nd feature in the NYTs
Millions of eyes on the product.
Case Study: National Geographic Museum **
Took the basic idea of the Museum (a learning institution) and brought it online.
E-book= teaching through FREE media
Blogger Preview event: Treat social like traditional; bring the virtual social into the actual social = RESULTS online and offline
*** Done as part of a larger SmithGIfford advertising campaign
Blog: From April 2009 to April 2010: 37, 609 people have read the TCW blog Blogger Outreach: - Over 100 online blog and online magazine posts related directly to the exhibit opening; blog posts on the exhibit by attendees reached over 250 by March 2010.
Father’s Day- Bake Me A Wish
4 days, 700 comments,
1 $30 dollar cake giveaway
Worked because of the
Allowed users to “own” the event
Open-- all votes and entries
were visible to the crowd.
Social needs to be strategic
Social is a pathway to traditional
Social is tactical, efficient and human
Humanizing your brand increases your brand’s reach
Bringing in old ideas and using them in new ways melds traditional audience with new mediums.