Social Media 202
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Social Media 202

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Social Media 202 Social Media 202 Presentation Transcript

  • Social Media 202 Kristina Libby KMV Media June 2010
  • We Know the Basics…
    • Facebook
    • Twitter
    • FourSquare
    • Blogger Outreach
    • Now What?
  • Strategic Social Media
    • Why waste time with social media?
      • Smart, targeted, efficient practices lead to REAL results.
      • - Facebook fan valued at approx. $87/fan
  • Case Study: Slobproof! How Facebook led to a feature in the New York Times
      • Created a profile
      • Targeted approach
    Interior Design Press Professional
  • How it works
      • Found NYTs journalist who wrote for the Home section
      • Lead to April 22nd feature in the NYTs
    Millions of eyes on the product.
  • Case Study: National Geographic Museum **
    • Took the basic idea of the Museum (a learning institution) and brought it online.
    • E-book= teaching through FREE media
    • Blogger Preview event: Treat social like traditional; bring the virtual social into the actual social = RESULTS online and offline
    • *** Done as part of a larger SmithGIfford advertising campaign
  • Blog: From April 2009 to April 2010: 37, 609 people have read the TCW blog Blogger Outreach: - Over 100 online blog and online magazine posts related directly to the exhibit opening; blog posts on the exhibit by attendees reached over 250 by March 2010.
  • Father’s Day- Bake Me A Wish
    • 4 days, 700 comments,
    • 1 $30 dollar cake giveaway
    • Worked because of the
    • human connection
    • Allowed users to “own” the event
    • Open-- all votes and entries
    • were visible to the crowd.
  • Takeaways
    • Social needs to be strategic
    • Social is a pathway to traditional
    • Social is tactical, efficient and human
    • Humanizing your brand increases your brand’s reach
    • Bringing in old ideas and using them in new ways melds traditional audience with new mediums.
  • Contact
    • Kristina Libby
    • [email_address]
    • 207-215-4031
    • For more resources:
    • http://socialmedia202.tumblr.com/