Resume

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Resume

  1. 1. Kristina Kaganer 3366 N. Clark Rd Apt 3R, Chicago, IL 60657 847.372.9731 • kristinakaganer@gmail.com Online portfolio: www.kristinakaganer.comEducationSouthern Illinois University Carbondale (SIUC) – Carbondale, IL, December 2010• B.S. in Journalism with a concentration in Advertising and Integrated Marketing Communications; minors in Criminology, Criminal Justice and Marketing – graduated in three years• Major GPA 3.7/4.0Grenoble École de Management – Grenoble, Rhone Alps, France, Summer 2010• Studied intensive international marketingExperienceResearch Analyst, Networked Insights, Chicago, IL, 1/11– Present• Conducted brand health reports and competitive analyses for 6 international brands• Investigated earned brand value of multi-million campaigns including but not limited to those of RIM, Oscar Mayer, Kraft Foods, and MTV• Managed relationships with 3 data partners and millions of posts daily• Used MySQL and Microsoft Access to work with over 10 million entriesFreelance Marketing Assistant, USA Vein Clinics, Northbrook, IL, 11/10 – 1/11• Worked with a team of international web developers to create a website to be launched in 7 languages using Wordpress• Used Adobe Flash Catalyst, Indesign, and Photoshop to create 4 advertisements• Used Microsoft Excel to track the leads and lead conversion rates of 15 marketing sources.President, American Advertising Federation – SIUC chapter, Carbondale, IL, 8/09 – 12/10• Served second year term leading campus club of 25 active members with an annual budget of $7,000• Restructured existing club by successfully increasing membership 150%• Selected for two consecutive years as one of 10 members of the SIUC National Student Advertising Competition team – corporate sponsors were Century Council and State Farm Insurance o Led team of five successfully creating a $40MM media plan promoting renters and auto insurance to a target population between the ages of 18 and 25 – presented media strategy at Regionals in Detroit o Co-developed a comprehensive marketing plan including media planning, guerrilla marketing techniques, PSA and print ads aimed at reducing college binge drinking – ideas were later implemented at SIUC• Created, wrote, and presented compelling proposal securing $2,000 funding from Undergraduate Student Government• Conduct weekly meetings overseeing 5 committees on professionalism, fundraising, and membership• Initiated and launched club’s first-ever speakers bureau hosting more than 3 advertising professionals to present relevant topics to members on a monthly basisHead of Public Relations & Promotions, Unleashed Magazine, Carbondale, IL, 8/10 – 12/10• Creating and maintaining an innovative companion website magazine with circulation of more than 22,000 – created site using Dreamweaver and Wordpress• Actively solicit local merchants on a weekly basis raising more than $10,000 in sponsorship and donations• Planned and successfully executed the first campus-wide concert attended by more than 100Advertising/Marketing Intern, Rise Interactive, Chicago, IL, 6/10 – 8/10• Developed 6 search engine optimization (SEO) campaigns for $1 million full service online ad agency – clients included Playboy and Allstate• Effectively managed project deliverables for three clients including delivering initial pitches to account manager – prepared more than 4 creative PowerPoint presentations• Extensively utilized Google Ad Words to research SEO and used Google Analytics to track campaignsActivities/Interests• Fluent in Russian; conversational in Spanish and French• Gold Student Addy Winner, 2010; Silver International Student Summit Award, 2010• Adobe Creative Suite – Photoshop; Indesign; Illustrator; Dreamweaver; Fireworks; Bridge• MySQL• Microsoft Office- Excel; PowerPoint; Word; Access

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