Your Tag is Showing: Marketing Your School (or Consulting Practice!) from the Inside Out

YOUR TAG IS SHOWING: Marketing Your School (or Consulting Practice!) From the Inside Out.

C.A.S.E. ... Highly encouraged!
Tweet Away…#IECA11
Be prepared to share your own ideas & be prepared to participate!
Now, let’s make sure our shirts are on the right way…

Printed Materials
Word-of-Mouth
Website
Social Networks
Alumni Outcomes
Email
Telephone Calls
Anything Else?

Does This Sound Familiar?
(Hint: Please Say No)
Do You Know What Your “Outgoing Message” Conveys?

Is Someone Monitoring Your Brand?

“ Thank you for your recent e-mail to the XYZ Office of Admission. Please note that due to the high volume of e-mails being sent to our office, we are not able to read individual e-mails. ”
What Does Your Email Communication Convey About Your Brand?

Which Companies Are Doing It Right?

Employee Handbook

Hiring Philosophy: “ Hire the Smile, Train the Skill” Question Posed to Bruce Nordstrom, Company Co-Chair: Q: “Who trains your salespeople?” A: “Their parents.”

Why Are They So Good?
How Do We Know Their Service is Good?
(Hint: No Ads Ever Focus on Their Customer Service)
Salem, OR Hubcap
“ Thank You” Notes to All Job Applicants
(PS-You Only Have a 1 in 10 Chance of Being Hired!)
Employee Paychecks Signed:
“ Blake Nordstrom on Behalf of the Customer”

I Starbucks

Green Apron Book
Five Ways of Being
Be Welcoming
Be Genuine
Be Considerate
Be Knowledgeable
Be Involved

“ The person who sweeps the floor should choose the broom.”** Howard Behar, Former Starbucks President **(i.e. How do you utilize the expertise on your staff?)

Assess What Contributes to Your Brand
Review Communication and What it Conveys
Who’s Monitoring Your Brand?
How Are New Staff Members Hired/Trained?
Remember: It’s Not About the Shoes/Coffee.

Kristina Dooley [email_address] www.EstrelaConsulting.com Twitter: kristinag1

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Your Tag is Showing: Marketing Your School (or Consulting Practice!) from the Inside Out

by Estrela Consulting on Nov 13, 2011

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Your Tag is Showing: Marketing Your School (or Consulting Practice!) from the Inside Out — Presentation Transcript