YOUR   TAG IS  SHOWING: Marketing Your School From the Inside Out.
<ul><li>C.A.S.E. ... Highly encouraged! </li></ul><ul><li>Tweet Away…#SBSA2010 </li></ul><ul><li>Be prepared to share your...
<ul><li>Printed Materials </li></ul><ul><li>Word-of-Mouth  </li></ul><ul><li>Website </li></ul><ul><li>Social Networks </l...
Is Someone Monitoring Your Online Brand?
<ul><li>2/20/2010 </li></ul><ul><li>“ Thank you for your recent e-mail to the XYZ Office of Admission.  Please note that d...
<ul><li>Which Companies Are Doing It Right? </li></ul>
 
Employee Handbook
Hiring Philosophy: “ Hire the Smile, Train the Skill” Question Posed to Bruce Nordstrom, Company Co-Chair: Q: “Who trains ...
Why Are They So Good? <ul><li>How Do We Know Their Service is Good? </li></ul><ul><ul><li>(Hint: No Ads Ever Focus on Thei...
Green Apron Book <ul><li>Five Ways of Being </li></ul><ul><li>Be Welcoming </li></ul><ul><li>Be Genuine </li></ul><ul><li>...
“ The person who sweeps the floor should choose the broom.”**  Howard Behar, Former Starbucks President **(i.e. How do you...
<ul><li>Assess What Contributes to Your Brand </li></ul><ul><li>Review Communication and What it Conveys </li></ul><ul><li...
 
Kristina Dooley [email_address] www.EstrelaConsulting.com Twitter: kristinag1
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Your Tag is Showing: Marketing Your School From the Inside Out

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Your Tag is Showing: Marketing Your School From the Inside Out

  1. 1. YOUR TAG IS SHOWING: Marketing Your School From the Inside Out.
  2. 2. <ul><li>C.A.S.E. ... Highly encouraged! </li></ul><ul><li>Tweet Away…#SBSA2010 </li></ul><ul><li>Be prepared to share your own ideas & be prepared to participate! </li></ul><ul><li>Now, let’s make sure our shirts are on the right way… </li></ul>
  3. 3. <ul><li>Printed Materials </li></ul><ul><li>Word-of-Mouth </li></ul><ul><li>Website </li></ul><ul><li>Social Networks </li></ul><ul><li>Alumni Outcomes </li></ul><ul><li>Email </li></ul><ul><li>Telephone Calls </li></ul><ul><li>Anything Else? </li></ul>
  4. 4. Is Someone Monitoring Your Online Brand?
  5. 5. <ul><li>2/20/2010 </li></ul><ul><li>“ Thank you for your recent e-mail to the XYZ Office of Admission.  Please note that due to the high volume of e-mails being sent to our office, we are not able to read individual e-mails. ” </li></ul>What Does Your Email Communication Convey About Your Brand?
  6. 6. <ul><li>Which Companies Are Doing It Right? </li></ul>
  7. 8. Employee Handbook
  8. 9. Hiring Philosophy: “ Hire the Smile, Train the Skill” Question Posed to Bruce Nordstrom, Company Co-Chair: Q: “Who trains your salespeople?” A: “Their parents.”
  9. 10. Why Are They So Good? <ul><li>How Do We Know Their Service is Good? </li></ul><ul><ul><li>(Hint: No Ads Ever Focus on Their Customer Service) </li></ul></ul><ul><li>Salem, OR Hubcap </li></ul><ul><li>“ Thank You” Notes to All Job Applicants </li></ul><ul><ul><li>(PS-You Only Have a 1 in 10 Chance of Being Hired!) </li></ul></ul><ul><li>Employee Paychecks Signed: </li></ul><ul><ul><li>“ Blake Nordstrom on Behalf of the Customer” </li></ul></ul>
  10. 11. Green Apron Book <ul><li>Five Ways of Being </li></ul><ul><li>Be Welcoming </li></ul><ul><li>Be Genuine </li></ul><ul><li>Be Considerate </li></ul><ul><li>Be Knowledgeable </li></ul><ul><li>Be Involved </li></ul>
  11. 12. “ The person who sweeps the floor should choose the broom.”** Howard Behar, Former Starbucks President **(i.e. How do you utilize the expertise on your staff?)
  12. 13. <ul><li>Assess What Contributes to Your Brand </li></ul><ul><li>Review Communication and What it Conveys </li></ul><ul><li>Who’s Monitoring Your Online Brand? </li></ul><ul><li>How Are New Staff Members Hired/Trained? </li></ul><ul><li>Remember: It’s Not About the Shoes/Coffee. </li></ul>
  13. 15. Kristina Dooley [email_address] www.EstrelaConsulting.com Twitter: kristinag1

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