That's a Beautiful Lake, But is Your School Coed?

That’s a beautiful lake… but is your school coed?
Kristina L. Dooley
Educational Consultant
IECA Associate Member
IECA Spring Conference 2009

Presentation Guidelines
C.A.S.E. ... Highly encouraged!
Be prepared to share your own ideas & be prepared to participate!
We have a time limit…
“The length of a film should be directly related to the endurance of the human bladder.”Alfred Hitchcock

"I base most of my fashion sense on what doesn't itch.” - Gilda Radner
Remember:
Students & Parents will choose, or not choose, your school based on their own pre-requisites.

Visual Identity
Logos
Fonts
Colors
Photos
Mascot

Written Identity
The FACTS
Demographic Stats
Geographic Stats
Tuition
Outcomes
Niche Programs
Mission Statement
Tagline
School Nickname
Acronym
Social Network ID’s
Language/Translations
Hint: Check out Knowem.com
“Apple will never stand for corporate computing.”
– Guy Kawasaki

Verbal Identity
Question:
Who’s Talking About Your School?

Answers…
President/ Head of School
Director of Admission
Communication Director
Dean of Students
Academic Dean
Faculty
Board of Trustees
House parents/ RA’s
Maintenance Department
Bus Drivers
Coaches
Housekeeping Staff
Director of Development
Food Service Providers
Business Office Staff
Parents
Students
Alumni
Grandparents
Consultants
Community Members
Colleagues at Other Schools
And…

These guys, too!
Mark Zuckerberg
Founder of Facebook
Tom Anderson
Founder of MySpace

Types of Technology Affecting School Marketing

How can you keep track of your school’s image online?
Google Alerts
123people.com
Technorati (technorati.com) – Tracks Blogs
Yacktrack (yacktrack.com) – “Chatter” Tool
Who knows new online technology the best? Students!
Local University Intern
Student Government Member/Admission Ambassador
Current Parent Volunteer
Alumni Volunteer

Now, back to that whole lake thing…
Does your website have the following?:
The FACTS
Easily identifiable contact info (address, phone, email) on the HOME PAGE?
Campus News section that is updated DAILY?
Application Available Online (even in PDF)?
Tuition Info Posted?
REAL student photos?
Links to your Social Networking sites (if you have them)?
Construction Updates (with Photos!)?
A consistent image/brand (used on printed pieces, too)?

It’s cool to be a follower!
C.A.S.E. in Action…
BobJohnsonBlog.com
MITAdmissions.org
AcademicImpressions.com
Stamats.com
Mashable.com
NAIS Daily News (Contact Myra McGovern)
Twitter.com/kristinag1

My Tweet…
Visual…are you a Green Orange?
Written…That’s a Fact!
Verbal…the Elevator Speech: 2009 Edition.
Embrace Social Media…Big Bear Hugs are Best
Don’t lose the lake, just add some swimmers.
Be a Follower…Really, It’s OK.
Now, not all at once…

QUESTIONS & COMMENTS?

Muito Obrigada!*
Kristina L. Dooley
Kristina@EstrelaConsulting.com
(*Thank you very much!)

That's a Beautiful Lake, But is Your School Coed?

by Estrela Consulting

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That’s a Beautiful Lake, But is Your School Coed? Presentation Transcript