Communicating Your School's Value from the Inside

Communicating Your School’s Value from the Inside
Kristina Dooley - Director of Admission and Marketing
Andrews Osborne Academy, OH

Discussion Agenda
Welcome & Protocol
Setting the Context
15 minutes, Leader
Facilitated Group Discussion
45 minutes
Review & Identification of Key Points
10 minutes

Discussion Protocol
FOCUS on essential topic questions
CONTRIBUTE your thinking and experience
CONNECT ideas
LISTEN for patterns, insights, deeper questions

SETTING THE CONTEXT

Let’s Begin With a Few Questions…
Who is on your school’s Marketing Team?
Who at your school can contribute “press-worthy” material?
Who are your school spokespeople?
Who represents your school at community events?
Who at your school can recite your mission statement?

Answers…
Head of School
Director of Admission
Communication Director
Dean of Students
Academic Dean
Faculty
Board of Trustees
Houseparents
Maintenance Department
Bus Drivers
Director of Development
Food Service Providers
Business Office Staff
Coaches
Housekeeping Staff
Parents
Students
Alumni
Grandparents
EVERYONE!

School-wide Communication @ AOA
Mission Statement
Laminated copy in each classroom / office
Included in each staff email signature
Admission Statistics
Monthly Report Emailed
“ Quick Facts” distributed each semester
Marketing Material Distribution
All staff receive copies of new materials / invitations
News articles hung in faculty lounge
Apparel / Name Tags / Business Cards

Student Recognition

Social Advocacy

Media Influence

Faculty Expertise

Dual Messages

GROUP DISCUSSION

REVIEW & IDENTIFICATION OF KEY POINTS

Contact Information
Kristina Dooley
Andrews Osborne Academy
[email_address]
440-942-3606

Communicating Your School's Value from the Inside

by Estrela Consulting on Nov 12, 2009

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Communicating Your School’s Value from the Inside — Presentation Transcript