Communicating Your School's Value from the Inside

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SSAT 2007 Conference Presented by Kristina Dooley (Estrela Consulting) - Maui, HI - September 2007

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Communicating Your School's Value from the Inside

  1. 1. Communicating Your School’s Value from the Inside <ul><li>Kristina Dooley - Director of Admission and Marketing </li></ul><ul><ul><li>Andrews Osborne Academy, OH </li></ul></ul>
  2. 2. Discussion Agenda <ul><li>Welcome & Protocol </li></ul><ul><li>Setting the Context </li></ul><ul><ul><li>15 minutes, Leader </li></ul></ul><ul><li>Facilitated Group Discussion </li></ul><ul><ul><li>45 minutes </li></ul></ul><ul><li>Review & Identification of Key Points </li></ul><ul><ul><li>10 minutes </li></ul></ul>
  3. 3. Discussion Protocol <ul><li>FOCUS on essential topic questions </li></ul><ul><li>CONTRIBUTE your thinking and experience </li></ul><ul><li>CONNECT ideas </li></ul><ul><li>LISTEN for patterns, insights, deeper questions </li></ul>
  4. 4. SETTING THE CONTEXT
  5. 5. Let’s Begin With a Few Questions… <ul><li>Who is on your school’s Marketing Team? </li></ul><ul><li>Who at your school can contribute “press-worthy” material? </li></ul><ul><li>Who are your school spokespeople? </li></ul><ul><li>Who represents your school at community events? </li></ul><ul><li>Who at your school can recite your mission statement? </li></ul>
  6. 6. Answers… <ul><li>Head of School </li></ul><ul><li>Director of Admission </li></ul><ul><li>Communication Director </li></ul><ul><li>Dean of Students </li></ul><ul><li>Academic Dean </li></ul><ul><li>Faculty </li></ul><ul><li>Board of Trustees </li></ul><ul><li>Houseparents </li></ul><ul><li>Maintenance Department </li></ul><ul><li>Bus Drivers </li></ul><ul><li>Director of Development </li></ul><ul><li>Food Service Providers </li></ul><ul><li>Business Office Staff </li></ul><ul><li>Coaches </li></ul><ul><li>Housekeeping Staff </li></ul><ul><li>Parents </li></ul><ul><li>Students </li></ul><ul><li>Alumni </li></ul><ul><li>Grandparents </li></ul><ul><li>EVERYONE! </li></ul>
  7. 7. School-wide Communication @ AOA <ul><li>Mission Statement </li></ul><ul><ul><li>Laminated copy in each classroom / office </li></ul></ul><ul><ul><li>Included in each staff email signature </li></ul></ul><ul><li>Admission Statistics </li></ul><ul><ul><li>Monthly Report Emailed </li></ul></ul><ul><ul><li>“ Quick Facts” distributed each semester </li></ul></ul><ul><li>Marketing Material Distribution </li></ul><ul><ul><li>All staff receive copies of new materials / invitations </li></ul></ul><ul><ul><li>News articles hung in faculty lounge </li></ul></ul><ul><li>Apparel / Name Tags / Business Cards </li></ul>
  8. 8. Student Recognition
  9. 9. Social Advocacy
  10. 10. Media Influence
  11. 11. Faculty Expertise
  12. 12. Dual Messages
  13. 13. GROUP DISCUSSION
  14. 14. REVIEW & IDENTIFICATION OF KEY POINTS
  15. 15. Contact Information <ul><li>Kristina Dooley </li></ul><ul><ul><li>Andrews Osborne Academy </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>440-942-3606 </li></ul></ul>

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