Getting Started with      Google+ Personal Profiles    Kristi Hines     @kikolani                   www.instantetraining.com
Top Considerations When Creating a Google Account• Who will have access?• Who will need access?• What will this account be...
Your Personal Google+ Profile – SEO Basics                               www.instantetraining.com
Your Personal Google+ Profile - Circles                              www.instantetraining.com
Your Personal Google+ Profile – Organizing by Circles• Organize who you follow by:   – Topic or interest   – Location   – ...
Your Personal Google+ Profile – Audience Engagement •   +1 posts, photos, videos, and comments. •   Comment on posts, phot...
Getting Started with      Google+       Pages                 www.instantetraining.com
Your Google+ Page – Create a Page Go to plus.google.com/pages/create orlook for        . Then choose a category.          ...
Your Google+ Page – Local Business Category                               www.instantetraining.com
Your Google+ Page - Subcategories• Local Business & Places   –   Home and Construction   –   Education and Culture   –   E...
Your Google+ Page – Local Business Example                               www.instantetraining.com
Your Google+ Page – Other Category Options                               www.instantetraining.com
Your Google+ Pages - Subcategories• Product or Brand   –   Aerospace and Defense       –   Gifts and Occasions   –   Antiq...
Your Google+ Pages - Subcategories• Company, Institution, or Organization   –   Aerospace and Defense              –   Int...
Your Google+ Pages - Subcategories• Arts, Entertainment, or Sports   –   Album                       –   Newspaper   –   A...
Your Google+ Page – Important Elements•   Name – What will people search?•   Headline – Make a great first impression.•   ...
Your Google+ Page –Page Example                         www.instantetraining.com
Your Google+ Page – Start the Conversation• Post some updates including:  – Latest blog posts  – Articles about your brand...
Your Google+ Page – Connect Your Websitedevelopers.google.com/+/plugins/badge/                                www.instante...
Your Google+ Page – Circles                        www.instantetraining.com
Pros of Google+ Pages vs.     Facebook Pages                    www.instantetraining.com
Why Google+? Direct Connection to Search                             www.instantetraining.com
Why Google+? Direct Interaction with FansGoogle+ Pages can comment & like updates  on personal profiles – Facebook can’t! ...
Why Google+? Send Targeted Updates• Google+ Pages can use circles like  personal profiles. Create circles for:  – Employee...
Why Google+? Live Chats• Google+ Pages can also use the Hangouts  feature for live chats  with fans (10 max)!• Hangouts wi...
Pros of Facebook Pages vs.      Google+ Pages                    www.instantetraining.com
Why Facebook? More Traffic                      www.instantetraining.com
Why Facebook? More Followers                       www.instantetraining.com
Why Facebook? More Customization                         www.instantetraining.com
Why Facebook? Better AdministrationQuickly see page notifications, add additional       admins, and get visitor insights! ...
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Getting Started with Google+

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Getting Started with Google+ presentation for Instant E-Training, December 2011

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Getting Started with Google+

  1. 1. Getting Started with Google+ Personal Profiles Kristi Hines @kikolani www.instantetraining.com
  2. 2. Top Considerations When Creating a Google Account• Who will have access?• Who will need access?• What will this account be connected to?• What if you leave your employer? www.instantetraining.com
  3. 3. Your Personal Google+ Profile – SEO Basics www.instantetraining.com
  4. 4. Your Personal Google+ Profile - Circles www.instantetraining.com
  5. 5. Your Personal Google+ Profile – Organizing by Circles• Organize who you follow by: – Topic or interest – Location – Who you want to share with – Who you want to see updates from www.instantetraining.com
  6. 6. Your Personal Google+ Profile – Audience Engagement • +1 posts, photos, videos, and comments. • Comment on posts, photos, and videos. • Tag connections using @Their Name. • Create hangouts for video chat. www.instantetraining.com
  7. 7. Getting Started with Google+ Pages www.instantetraining.com
  8. 8. Your Google+ Page – Create a Page Go to plus.google.com/pages/create orlook for . Then choose a category. www.instantetraining.com
  9. 9. Your Google+ Page – Local Business Category www.instantetraining.com
  10. 10. Your Google+ Page - Subcategories• Local Business & Places – Home and Construction – Education and Culture – Entertainment and Recreation – Banking and Finance – Food – Gas and Automotive – Health and Beauty – Insurance – Lodging – Manufacturing, Mining, Utilities, Agriculture, Fishing... – Professional Services – Shipping and Mailing – Stores and Shopping – Storage www.instantetraining.com
  11. 11. Your Google+ Page – Local Business Example www.instantetraining.com
  12. 12. Your Google+ Page – Other Category Options www.instantetraining.com
  13. 13. Your Google+ Pages - Subcategories• Product or Brand – Aerospace and Defense – Gifts and Occasions – Antiques and Collectibles – Health – Apparel and Accessories – Home Decor – Appliances – Home and Garden – Arts and Entertainment – Jewelry and Watches – Auto – Mature – Baby and Kids – Media – Business and Industrial – Music – Celebrity – Office Supplies – Computers and Hardware – Pets and Services – Education – Public Figure – Electronics – Software – Fashion and Beauty – Sports and Outdoor Gear – Financial Services – Tools and Equipment – Food and Beverages – Travel – Games and Toys – Website www.instantetraining.com
  14. 14. Your Google+ Pages - Subcategories• Company, Institution, or Organization – Aerospace and Defense – Internet and Software – Auto – Legal – Banks and Financial – Media, News and Publishing – Biotech and Chemicals – Mining and Materials – Computer and Hardware – Non-profit – Consulting and Business Services – Political Organization – Education and Schools – Professional Services – Energy and Utilities – Religious Organization – Engineering and Construction – Retail and Consumer Merchandise – Farming and Agriculture – Telecommunications – Fashion and Beauty – Transport and Freight – Food and Beverages – Travel and Leisure – Government Organization – Health – Industrials – Insurance www.instantetraining.com
  15. 15. Your Google+ Pages - Subcategories• Arts, Entertainment, or Sports – Album – Newspaper – Amateur Sports Team – Playlist – Award Show – Professional Sports Team – Blog – Radio Station – Book – Record Label – Concert and Performance – School Sports Team – Concert Tour – Song – Festival – Sporting Event – Fictional Character – Sports League – Magazine – Studio – Movie – TV Channel – Music Award – TV Network – Music Band – TV Show – Music Chart – TV / Move Aware – Music Video – Video Game – Musical Instrument – Visual and Performing Arts www.instantetraining.com
  16. 16. Your Google+ Page – Important Elements• Name – What will people search?• Headline – Make a great first impression.• Photostrip – Represent your brand.• Introduction – Think conversions!• Contact Info – Phone, address, email, etc.• Website – Your main URL.• Related Links – Other profiles, blog, top pages on your website. www.instantetraining.com
  17. 17. Your Google+ Page –Page Example www.instantetraining.com
  18. 18. Your Google+ Page – Start the Conversation• Post some updates including: – Latest blog posts – Articles about your brand / product – Articles about your industry – Ask a question www.instantetraining.com
  19. 19. Your Google+ Page – Connect Your Websitedevelopers.google.com/+/plugins/badge/ www.instantetraining.com
  20. 20. Your Google+ Page – Circles www.instantetraining.com
  21. 21. Pros of Google+ Pages vs. Facebook Pages www.instantetraining.com
  22. 22. Why Google+? Direct Connection to Search www.instantetraining.com
  23. 23. Why Google+? Direct Interaction with FansGoogle+ Pages can comment & like updates on personal profiles – Facebook can’t! www.instantetraining.com
  24. 24. Why Google+? Send Targeted Updates• Google+ Pages can use circles like personal profiles. Create circles for: – Employees – Partners – VIP Customers – Customers by Location – Members of Loyalty Program www.instantetraining.com
  25. 25. Why Google+? Live Chats• Google+ Pages can also use the Hangouts feature for live chats with fans (10 max)!• Hangouts with Extras will have advanced features including: www.instantetraining.com
  26. 26. Pros of Facebook Pages vs. Google+ Pages www.instantetraining.com
  27. 27. Why Facebook? More Traffic www.instantetraining.com
  28. 28. Why Facebook? More Followers www.instantetraining.com
  29. 29. Why Facebook? More Customization www.instantetraining.com
  30. 30. Why Facebook? Better AdministrationQuickly see page notifications, add additional admins, and get visitor insights! www.instantetraining.com

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