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Building Community.                           Lessons From                         Social Media Club                      ...
August 2005                   After attending the                     first Barcamp,                      we launched      ...
But that wasn’t            compelling enough for            the foundations of the                 community.      So we s...
March 2006                        We buy the domain.Sunday, April 3, 2011
Our Mission:      Promote media literacy.     Encourage ethical behavior.        Share best practices.Sunday, April 3, 2011
June 2006                   My husband took a                       road trip.Sunday, April 3, 2011
London. Miami. New York. D.C.                          Boston. Portland. Seattle.                           Vancouver. Los...
Found like minded            people who connected              with our mission.Sunday, April 3, 2011
If you get it,                                 share it.                        Not a tag line, it is a way of life.Sunday...
We inspired others to              believe they could             build community too.Sunday, April 3, 2011
We gave the            community the power             to help one another                   directly.Sunday, April 3, 2011
Focused on quality                      over quantity.Sunday, April 3, 2011
We encouraged.                We supported.             We connected people.                 We watched.                 W...
They localized the logo.                           We embraced it.Sunday, April 3, 2011
We provided guidelines, but                  let go of control.        Grew to 230+ cities in 5 years.Sunday, April 3, 2011
I tell you this as I want                you to know...Sunday, April 3, 2011
It is ok to let go of                              control.Sunday, April 3, 2011
Seed it. Water it.                       Nuture it.                   Trim when needed.Sunday, April 3, 2011
Be there to guide.                        Offer assistance.                         Communicate.                          ...
Building a healthy                        community takes                              time.Sunday, April 3, 2011
What does YOUR            community look like?Sunday, April 3, 2011
Where do your              customers, partners,                 investors, and                  competitors               ...
http://www.briansolis.com/2008/08/introducing-conversation-prism/Sunday, April 3, 2011
Audit your                        infrastructure.        (1) What can they do on your site?        (2) What are they doing...
“Participation                        is marketing.”                         - @ChrisHeuerSunday, April 3, 2011
Participate on THEIR                blogs, Facebook             groups, meetups, etc.Sunday, April 3, 2011
Add value to the                        conversation(s).Sunday, April 3, 2011
Just don’t be                          spammy.Sunday, April 3, 2011
Develop real                        relationships.Sunday, April 3, 2011
They love you enough            to invest their time in              you, your product,                 your service.     ...
Ask your customer                   service reps about                   ‘vocal’ customers.Sunday, April 3, 2011
Vocal customer =                 someone passionate                  about making your                   product/service  ...
Help a ‘vocal’                        customer become                         your evangelist.Sunday, April 3, 2011
Evangelist =                     Promotes the use of a                     particular product or                  technolo...
Give evangelists early             product info, inside            tracks, rewards when               it makes sense.Sunda...
Empower them to                          help others.Sunday, April 3, 2011
There is no perfect                      way to do this.Sunday, April 3, 2011
Building a healthy           community requires a            lot of trial and error.                   #failFASTSunday, Ap...
Recommendation(s)Sunday, April 3, 2011
Produce your own                            content.Sunday, April 3, 2011
Great way to show                          yourself as an                         industry expert.Sunday, April 3, 2011
Be Open. Be Honest.            Be Human. Be Aware.                Be Respectful.Sunday, April 3, 2011
Dedicate time in your                 community                 EVERY DAYSunday, April 3, 2011
Deal fairly, and openly,              with others.Sunday, April 3, 2011
Be honest when you                  cannot deliver on                      promises.Sunday, April 3, 2011
Communication = key.                        Internally                          *and*                        externally.Su...
Empower people               inside *and* outside                 your company to                     respond.Sunday, Apri...
Educate. Nurture.                        Let go of control.Sunday, April 3, 2011
Old Chinese Verse                         Go in search of your people:                                 Love Them;         ...
To move beyond Social                Media 101, I invite you to                  become a member of                   Soci...
...and thats the most                     important lesson,                no matter how wonderful                   your ...
Questions?Sunday, April 3, 2011
@KristieWells                              001.415.577.9022                         kristie@socialmediaclub.org           ...
Building Community: Lessons Learned from Social Media Club
Building Community: Lessons Learned from Social Media Club
Building Community: Lessons Learned from Social Media Club
Building Community: Lessons Learned from Social Media Club
Building Community: Lessons Learned from Social Media Club
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Building Community: Lessons Learned from Social Media Club

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Social Media Club has grown largely from our emphasis on core values such as sharing, helping others, peer to peer learning, and emphasizing ethics and by giving the community the power to help one another directly. We learned some lessons, and are happy to share them.

Transcript of "Building Community: Lessons Learned from Social Media Club"

  1. 1. Building Community. Lessons From Social Media Club Kristie Wells Founder, Social Media Club socialmediaclub.org twitter.com/kristiewellsSunday, April 3, 2011
  2. 2. August 2005 After attending the first Barcamp, we launched Brainjams.org to encourage sharing.Sunday, April 3, 2011
  3. 3. But that wasn’t compelling enough for the foundations of the community. So we set out to embrace a more specific purpose.Sunday, April 3, 2011
  4. 4. March 2006 We buy the domain.Sunday, April 3, 2011
  5. 5. Our Mission: Promote media literacy. Encourage ethical behavior. Share best practices.Sunday, April 3, 2011
  6. 6. June 2006 My husband took a road trip.Sunday, April 3, 2011
  7. 7. London. Miami. New York. D.C. Boston. Portland. Seattle. Vancouver. Los Angeles.Sunday, April 3, 2011
  8. 8. Found like minded people who connected with our mission.Sunday, April 3, 2011
  9. 9. If you get it, share it. Not a tag line, it is a way of life.Sunday, April 3, 2011
  10. 10. We inspired others to believe they could build community too.Sunday, April 3, 2011
  11. 11. We gave the community the power to help one another directly.Sunday, April 3, 2011
  12. 12. Focused on quality over quantity.Sunday, April 3, 2011
  13. 13. We encouraged. We supported. We connected people. We watched. We learned.Sunday, April 3, 2011
  14. 14. They localized the logo. We embraced it.Sunday, April 3, 2011
  15. 15. We provided guidelines, but let go of control. Grew to 230+ cities in 5 years.Sunday, April 3, 2011
  16. 16. I tell you this as I want you to know...Sunday, April 3, 2011
  17. 17. It is ok to let go of control.Sunday, April 3, 2011
  18. 18. Seed it. Water it. Nuture it. Trim when needed.Sunday, April 3, 2011
  19. 19. Be there to guide. Offer assistance. Communicate. Empower.Sunday, April 3, 2011
  20. 20. Building a healthy community takes time.Sunday, April 3, 2011
  21. 21. What does YOUR community look like?Sunday, April 3, 2011
  22. 22. Where do your customers, partners, investors, and competitors gather online?Sunday, April 3, 2011
  23. 23. http://www.briansolis.com/2008/08/introducing-conversation-prism/Sunday, April 3, 2011
  24. 24. Audit your infrastructure. (1) What can they do on your site? (2) What are they doing on 3rd party websites? (3) How can you bridge your website and 3rd party sites?Sunday, April 3, 2011
  25. 25. “Participation is marketing.” - @ChrisHeuerSunday, April 3, 2011
  26. 26. Participate on THEIR blogs, Facebook groups, meetups, etc.Sunday, April 3, 2011
  27. 27. Add value to the conversation(s).Sunday, April 3, 2011
  28. 28. Just don’t be spammy.Sunday, April 3, 2011
  29. 29. Develop real relationships.Sunday, April 3, 2011
  30. 30. They love you enough to invest their time in you, your product, your service. Get to know them.Sunday, April 3, 2011
  31. 31. Ask your customer service reps about ‘vocal’ customers.Sunday, April 3, 2011
  32. 32. Vocal customer = someone passionate about making your product/service better (usually)Sunday, April 3, 2011
  33. 33. Help a ‘vocal’ customer become your evangelist.Sunday, April 3, 2011
  34. 34. Evangelist = Promotes the use of a particular product or technology through talks, articles, blogging, user demonstrations, or the creation of sample projects. Thanks Wikipedia.Sunday, April 3, 2011
  35. 35. Give evangelists early product info, inside tracks, rewards when it makes sense.Sunday, April 3, 2011
  36. 36. Empower them to help others.Sunday, April 3, 2011
  37. 37. There is no perfect way to do this.Sunday, April 3, 2011
  38. 38. Building a healthy community requires a lot of trial and error. #failFASTSunday, April 3, 2011
  39. 39. Recommendation(s)Sunday, April 3, 2011
  40. 40. Produce your own content.Sunday, April 3, 2011
  41. 41. Great way to show yourself as an industry expert.Sunday, April 3, 2011
  42. 42. Be Open. Be Honest. Be Human. Be Aware. Be Respectful.Sunday, April 3, 2011
  43. 43. Dedicate time in your community EVERY DAYSunday, April 3, 2011
  44. 44. Deal fairly, and openly, with others.Sunday, April 3, 2011
  45. 45. Be honest when you cannot deliver on promises.Sunday, April 3, 2011
  46. 46. Communication = key. Internally *and* externally.Sunday, April 3, 2011
  47. 47. Empower people inside *and* outside your company to respond.Sunday, April 3, 2011
  48. 48. Educate. Nurture. Let go of control.Sunday, April 3, 2011
  49. 49. Old Chinese Verse Go in search of your people: Love Them; Learn from Them; Plan with Them; Serve Them; Begin with what They have; Build on what They know. But of the best leaders when their task is accomplished, their work is done, The people all remark: "We have done it ourselves." Author unknownSunday, April 3, 2011
  50. 50. To move beyond Social Media 101, I invite you to become a member of Social Media Club and participate in your local chapter...Sunday, April 3, 2011
  51. 51. ...and thats the most important lesson, no matter how wonderful your community, or purpose is, you must invite participationSunday, April 3, 2011
  52. 52. Questions?Sunday, April 3, 2011
  53. 53. @KristieWells 001.415.577.9022 kristie@socialmediaclub.org http://socialmediaclub.org/Sunday, April 3, 2011

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