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Building Community: Lessons Learned from Social Media Club
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Building Community: Lessons Learned from Social Media Club

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Social Media Club has grown largely from our emphasis on core values such as sharing, helping others, peer to peer learning, and emphasizing ethics and by giving the community the power to help one......

Social Media Club has grown largely from our emphasis on core values such as sharing, helping others, peer to peer learning, and emphasizing ethics and by giving the community the power to help one another directly. We learned some lessons, and are happy to share them.

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  • 1. Building Community. Lessons From Social Media Club Kristie Wells Founder, Social Media Club socialmediaclub.org twitter.com/kristiewellsSunday, April 3, 2011
  • 2. August 2005 After attending the first Barcamp, we launched Brainjams.org to encourage sharing.Sunday, April 3, 2011
  • 3. But that wasn’t compelling enough for the foundations of the community. So we set out to embrace a more specific purpose.Sunday, April 3, 2011
  • 4. March 2006 We buy the domain.Sunday, April 3, 2011
  • 5. Our Mission: Promote media literacy. Encourage ethical behavior. Share best practices.Sunday, April 3, 2011
  • 6. June 2006 My husband took a road trip.Sunday, April 3, 2011
  • 7. London. Miami. New York. D.C. Boston. Portland. Seattle. Vancouver. Los Angeles.Sunday, April 3, 2011
  • 8. Found like minded people who connected with our mission.Sunday, April 3, 2011
  • 9. If you get it, share it. Not a tag line, it is a way of life.Sunday, April 3, 2011
  • 10. We inspired others to believe they could build community too.Sunday, April 3, 2011
  • 11. We gave the community the power to help one another directly.Sunday, April 3, 2011
  • 12. Focused on quality over quantity.Sunday, April 3, 2011
  • 13. We encouraged. We supported. We connected people. We watched. We learned.Sunday, April 3, 2011
  • 14. They localized the logo. We embraced it.Sunday, April 3, 2011
  • 15. We provided guidelines, but let go of control. Grew to 230+ cities in 5 years.Sunday, April 3, 2011
  • 16. I tell you this as I want you to know...Sunday, April 3, 2011
  • 17. It is ok to let go of control.Sunday, April 3, 2011
  • 18. Seed it. Water it. Nuture it. Trim when needed.Sunday, April 3, 2011
  • 19. Be there to guide. Offer assistance. Communicate. Empower.Sunday, April 3, 2011
  • 20. Building a healthy community takes time.Sunday, April 3, 2011
  • 21. What does YOUR community look like?Sunday, April 3, 2011
  • 22. Where do your customers, partners, investors, and competitors gather online?Sunday, April 3, 2011
  • 23. http://www.briansolis.com/2008/08/introducing-conversation-prism/Sunday, April 3, 2011
  • 24. Audit your infrastructure. (1) What can they do on your site? (2) What are they doing on 3rd party websites? (3) How can you bridge your website and 3rd party sites?Sunday, April 3, 2011
  • 25. “Participation is marketing.” - @ChrisHeuerSunday, April 3, 2011
  • 26. Participate on THEIR blogs, Facebook groups, meetups, etc.Sunday, April 3, 2011
  • 27. Add value to the conversation(s).Sunday, April 3, 2011
  • 28. Just don’t be spammy.Sunday, April 3, 2011
  • 29. Develop real relationships.Sunday, April 3, 2011
  • 30. They love you enough to invest their time in you, your product, your service. Get to know them.Sunday, April 3, 2011
  • 31. Ask your customer service reps about ‘vocal’ customers.Sunday, April 3, 2011
  • 32. Vocal customer = someone passionate about making your product/service better (usually)Sunday, April 3, 2011
  • 33. Help a ‘vocal’ customer become your evangelist.Sunday, April 3, 2011
  • 34. Evangelist = Promotes the use of a particular product or technology through talks, articles, blogging, user demonstrations, or the creation of sample projects. Thanks Wikipedia.Sunday, April 3, 2011
  • 35. Give evangelists early product info, inside tracks, rewards when it makes sense.Sunday, April 3, 2011
  • 36. Empower them to help others.Sunday, April 3, 2011
  • 37. There is no perfect way to do this.Sunday, April 3, 2011
  • 38. Building a healthy community requires a lot of trial and error. #failFASTSunday, April 3, 2011
  • 39. Recommendation(s)Sunday, April 3, 2011
  • 40. Produce your own content.Sunday, April 3, 2011
  • 41. Great way to show yourself as an industry expert.Sunday, April 3, 2011
  • 42. Be Open. Be Honest. Be Human. Be Aware. Be Respectful.Sunday, April 3, 2011
  • 43. Dedicate time in your community EVERY DAYSunday, April 3, 2011
  • 44. Deal fairly, and openly, with others.Sunday, April 3, 2011
  • 45. Be honest when you cannot deliver on promises.Sunday, April 3, 2011
  • 46. Communication = key. Internally *and* externally.Sunday, April 3, 2011
  • 47. Empower people inside *and* outside your company to respond.Sunday, April 3, 2011
  • 48. Educate. Nurture. Let go of control.Sunday, April 3, 2011
  • 49. Old Chinese Verse Go in search of your people: Love Them; Learn from Them; Plan with Them; Serve Them; Begin with what They have; Build on what They know. But of the best leaders when their task is accomplished, their work is done, The people all remark: "We have done it ourselves." Author unknownSunday, April 3, 2011
  • 50. To move beyond Social Media 101, I invite you to become a member of Social Media Club and participate in your local chapter...Sunday, April 3, 2011
  • 51. ...and thats the most important lesson, no matter how wonderful your community, or purpose is, you must invite participationSunday, April 3, 2011
  • 52. Questions?Sunday, April 3, 2011
  • 53. @KristieWells 001.415.577.9022 kristie@socialmediaclub.org http://socialmediaclub.org/Sunday, April 3, 2011