Effect Management in Practice

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How many of you are using or consider using Effect management?How many of you are interaction designers?How many managers?How many of you are from sweden?

1.5 million people, G�teborg, 2nd largest city50 000 people works in the organisation

85% of the organisation works within Healthcare

TransportationCulture: Opera, Museums, Symphony orchestra etcRegional developmentAdministration

Product specifications are not good as basis for decisionsspecs don’t make people understand what problem the system will help to solveor how the system is supposed to work

So management hesitate to make any decisionsthey are cautious...and they have a right to be!

To make management understand... what the users needand to facilitate the decision-makingEffect management has worked out very well for us

Effect management works asthe bridge between organisation, management and ITMakes communication easier ANDthat is REALLY importantInvolves all levels of the organisation - users and managersHelps to build consensus within the org.

we need to understand the users andwhat they need to get from a system -what effect is the system supposed to deliverinterviews on all levels of the organisation andobservations of users interacting with IT-systems,workshopsEffect mapMakes management, staff and IT to understand what effect the system is supposed to deliverHelps reaching negotiated goalsthat are shared between management, the users in the organisation and IT

Interaction design and prototypes helps to visualize bridges business to buttonshow the system is supposed to work

We also effect manage projects by using effect goalsEffect goal example:On our intranet98% of the users should find the information they need for their work when using the search function

Effect management has worked out very well for us becauseManagement feels more informed and comfortable in making a decision, We have reached negiotiated shared goals and CommunicationWe have started an ongoing conversationSo now management can sign the budget... or give a go ahead for a project...

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Effect Management in Practice - Presentation Transcript

Effect Management in Practice Kristian Norling, Region Västra Götaland June 13th, 2008 From Business to Buttons, Malmö KristianNorling
Agenda Management Organisation IT Communication
Kristian Norling IT Strategist at Region Västra Götaland former Communications Manager and Project Manager Web mostly focusing on intranets…
andreasmarx
98%
kristian.norling@vgregion.se www.kommentar.nu www.linkedin.com/in/kristiannorling www.slideshare.net/kristiannorling www.twine.com/user/kristiannorling