Anatomy of a Startup Ecosystem

Anatomy of aStartup EcosystemAnd some thoughts on how to roll your own.Date: March 24, 2012Event: MadeByFew ConferenceAuthor: Kristian Andersen | @KristianIndy

My name is Kristian. I’m a#designer, #founder, and#investor. I love #startupsand the people that startthem.

The Stack

Entrepreneurs & Leaders Mentors Community Services & Support Startup Talent Ecosystem Access to Capital Terroir Spaces & Places Corporate Patrons Communication Platforms

1Entrepreneurs & LeadersFolks with vision and thick skin, who will lead the charge✚ Group of committed leaders✚ Heavily biased toward action✚ combination of young bucks & elder statesmen✚ focused on a very long view

2CommunitySometimes you wanna go where everybody knows your name.✚ Be findable✚ pursue diversity // Expand network✚ formalize the sharing of ideas✚ Get the uninitiated & first timers on board✚ Stage a variety of regular events✚ Commit to supporting other startups // Be a customer

3TalentIt all starts with talent. Ideas are cheap – execution rules.✚ Focus on net talent gain✚ A.B.R. (Always be recruiting)✚ Higher education’S role must evolve✚ states should have talent czar’s✚ communities need loyalty programs✚ resist homogeneity

4TerroirIf you’re trying to be cool... you’ll always be on the wrong side of cool.✚ identify the points of difference // unfair advantages✚ embrace what is unique & indigenous to the area✚ Develop an “insider language”✚ stop apologizing

5Corporate PatronsEverybody needs a sugar daddy.✚ understand the business community’s family tree✚ provide early revenue & serve as reference customers✚ source for mentors✚ become talent trading partners✚ provide supportive, but honest feedback✚ Find the intrapreneurs

6MentorsSeed the ecosystem with folks that have been there and done that.✚ Identify the top 10-15 in your market✚ Startup Mentors typically come from the startup world✚ Import what you don’t possess✚ provide environments for them to connect✚ always be looking to grow the fraternity

7Services & SupportAccountants, attorneys, PR and marketing professionals, consultants, and Uncle Sam.✚ Clearly communicate how they can help✚ clearly communicate what’s in it for them✚ start spreading the love... and equity✚ Help them help you – then make them a star✚ Map the genome and reward loyalty✚ educate yourself on opportunity – ignorance is no excuse

8Access to CapitalCapital seeks the highest return coupled with the lowest risk✚ crisis of capital is greatly exaggerated✚ become fluent in the language of investing✚ always have the scene’s pitch tuned up✚ know who is interested in what✚ build bridges with other communities

9Spaces & PlacesEvery community needs a home.✚ place is secondary to community✚ if you build it – they might, very well, not come✚ if they’ve come however, you should go ahead and build it✚ place can serve as a powerful symbol of unity and momentum✚ provides a platform for connecting & story telling

10Communication PlatformsTools for telling the stories✚ formal communications strategy // The Big Idea✚ Dedicated media site // e.g. – Silicon Prairie News✚ multiple content creators // Diverse perspectives✚ Every startup business is a publisher✚ every startup citizen is a journalist✚ be an educated evangelist

Anatomy of a Startup Ecosystem

by Kristian Andersen + Associates

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