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PLA 2012: Librarian's Field Guide to Near Field Communication
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PLA 2012: Librarian's Field Guide to Near Field Communication

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Presentation for the 2012 Public Library Association conference in Philadelphia, PA. …

Presentation for the 2012 Public Library Association conference in Philadelphia, PA.

A Librarian’s Field Guide to Near Field Communication

Near Field Communication (NFC) is a rising technology that allows mobile devices to exchange information wirelessly across a small distance. While it has many commercial applications
(e.g., using your cell phone as a credit card at the grocery
store), NFC could also have future applications for libraries as a new way to link physical materials with digital information. This presentation will discuss how NFC works; how it’s currently being used by merchants, advertisers, and gamers; and the impact it could have on libraries, librarians, and library patrons.
Presented by: Sheli McHugh, cataloging and metadata librarian, University of Scranton, Pa.; Kristen Yarmey, digital services librarian, University of Scranton, Pa.

Published in: Education, Technology, Business
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  • 1. A Librarian’s Field Guide toNear Field Communication
  • 2. Sheli McHugh (@shelitwits) Cataloging & Metadata Librarian, University of ScrantonKristen Yarmey (@kristenyt) Digital Services Librarian, University of Scranton
  • 3. www.slideshare.net/kristenyt
  • 4. (disclaimer)
  • 5. What is NFC?(Near Field Communication)
  • 6. What is NFC? A way for devices to transmit and receive information wirelessly at close range
  • 7. How does it work?(beginner level) Vending Times, “Proxama Launches NFC Cinema Campaign for Nokia Customers”
  • 8. What is NFC? An evolution of RFID (Radio-Frequency Identification)
  • 9. How does it work?(advanced) Initiator(NFC-enabled smartphone) Target (NFC-tagged smart poster)
  • 10. NFC tags Sony Xperia SmartTags
  • 11. The smackdown vs
  • 12. NFC Tag and QR Code Comparison
  • 13. How does it work? Initiator Target (card emulator mode)
  • 14. How does it work? Initiator, then target Target, then initiator (peer-to-peer mode) (peer-to-peer mode)
  • 15. Android Beam Android Community, “Android 4.0 Ice Cream Sandwich Confirmed with Details”
  • 16. Android Beam with Shazam NFC World, “Shazam Shares Music with NFC”
  • 17. Another smackdown? vs
  • 18. How does it work? SlashGear, “Nokia N9 and Nokia Play 360 Speaker Hands-on”
  • 19. How does it work? Twitpic by @mobile_ed
  • 20. How does it work? Gizmag, “One2Touch Foldable Full-sized NFC Keyboards for Smartphones and Tablets”
  • 21. What is NFC? “a game changer” “the biggest shift in technology since the iPhone”“from smartphones to to superphones”
  • 22. What can it do?
  • 23. Mobile payment
  • 24. Mobile payment
  • 25. Mobile payment
  • 26. Mobile payment
  • 27. Mobile payment
  • 28. Mobile payment
  • 29. Mobile payment
  • 30. Mobile payment
  • 31. Mobile payment
  • 32. Mobile payment
  • 33. Mobile payment: Naysayers
  • 34. Mobile payment
  • 35. Keys
  • 36. Keys
  • 37. Authentication
  • 38. Mobile marketing
  • 39. Mobile marketing
  • 40. Mobile marketing
  • 41. Mobile marketing
  • 42. Social media
  • 43. Social media
  • 44. Gaming
  • 45. Gaming
  • 46. Public transportation
  • 47. Public transportation
  • 48. Parking
  • 49. Health care
  • 50. Health care GENTAG
  • 51. User created tags Sony Xperia SmartTags
  • 52. Thinking ahead
  • 53. Objects can communicate.Objects can have memories.
  • 54. Smart books Protein, “The Smart Book”
  • 55. Mobile self checkout? NXP, “Ease of Borrowing in RFID Libraries Through Use of NFC Phones”
  • 56. Concerns
  • 57. Privacy Abstruse Goose, “Reasonable Expectation”
  • 58. Privacy “Convergence is a threat in itself.” London School of Economics and Political Science, “Near Field Communications: Privacy, Regulation & Business Models”
  • 59. Security• Device security• Network security• Software security• Tag vulnerabilities• …see Collin Mulliner’s NFC security research for details.
  • 60. When is it coming? Is it coming?
  • 61. Which phones can be super?• NFC-enabled phones – Samsung Nexus S, Galaxy S II – BlackBerry Bold 9900, 9930, 9790 (Bellagio) – Nokia C7, N9, 603, 700 – HTC Ruby, Incredible – LG Optimus LTE, Optimus Net, Optimus Vu – Motorola Droid Razr – Sony Xperia S – Other phones via SIM or microSD card …iPhone 5?
  • 62. Survey says…• 35 million NFC handsets sold in 2011 • 80 million expected to sell in 2012 (IMS Research)• By 2014, 1 in 5 cell phones will be NFC- enabled (Juniper)• By 2015, 1 in 2 cell phones will be NFC- enabled (Sy Choudhury, Qualcomm)… unless consumers aren’t interested.
  • 63. Gartner, “2011 Hype Cycle”
  • 64. Do users want this?Will merchants embrace it?
  • 65. Who to watch
  • 66. Thank you! Questions? www.slideshare.net/kristenyt

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