Next Big Trends: A Librarian’s Field Guide to Near Field Communication


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A presentation by Sheli McHugh and Kristen Yarmey at Internet Librarian 2011 in Monterey, California.

Near Field Communication (NFC) is a new technology that allows devices such as cell phones to transmit information wirelessly across a small distance. While it has many commercial applications (e.g., using your smartphone as a credit card at the grocery store), NFC could also have future applications for libraries as a new way to link physical materials with digital information. Placing particular attention on cataloging, metadata, and circulation, this presentation will discuss potential strategies for utilizing NFC in libraries, from peer to peer loaning to embedding catalog records in books.

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Next Big Trends: A Librarian’s Field Guide to Near Field Communication

  1. 1. A Librarian’s Field Guide toNear Field Communication
  2. 2. Sheli McHugh (@shelitwits) Cataloging & Metadata Librarian, University of ScrantonKristen Yarmey (@kristenyt) Digital Services Librarian, University of Scranton
  3. 3. What this presentation is not: based in experience
  4. 4. What this presentation is: an introduction
  5. 5. What is NFC?(Near Field Communication)
  6. 6. What is NFC? A way for devices to transmit and receive information wirelessly at close range
  7. 7. How does it work? Initiator Target (read/write mode)
  8. 8. How does it work? Initiator Target (card emulator mode)
  9. 9. How does it work?Initiator/target Target/initiator (peer-to-peer mode) (peer-to-peer mode)
  10. 10. Why do we need this?We already have Bluetooth. And WiFi. And QR codes.
  11. 11. Why do we need this?
  12. 12. Maybe we do need this. “a game changer”“the biggest shift in technology since the iPhone” “from smartphones to to superphones”
  13. 13. How is it being used?
  14. 14. Mobile payment Now • Google Wallet Coming • ISIS (AT&T, Verizon, T-Mobile) • Visa Wallet
  15. 15. Access Control Now • Yale Locks • KEyLink smart car keys Pilots • Arizona State U • Clarion Stockholm
  16. 16. Mobile marketing Now • Proxama smart posters • Google Places kits Pilots • thinaire/Radiant Outdoor billboard
  17. 17. Social media Now • FourSquare at Google I/O • Google+ Prototype • NFriendConnector
  18. 18. Gaming Now • Angry Birds Magic Places • Fruit Ninja blades
  19. 19. What else?• Public transportation• Parking meters and passes• Concert and event tickets• Health care and accessibility• Restaurants & grocery stores• Cemeteries
  20. 20. Rosetta Stone
  21. 21. When is it coming? If ever?
  22. 22. When is it coming?• Already popular in Asia• Some phones are already NFC enabled• By 2014, 1 in 5 cell phones will be NFC- enabled (Juniper)• By 2015, 1 in 2 cell phones will be NFC- enabled (Sy Choudhury, Qualcomm)
  23. 23. The naysayers• PayPal• Square• eBay• …do users really want this?
  24. 24. Who to watch
  25. 25. What does it mean for us ?
  26. 26. Easy applications• Mobile library cards• Mobile payment of library fines• Authentication for library computers & printers• Marketing with smart posters• Gaming (libraries are magic places, after all!)
  27. 27. The importance of place• Celebrating a neighborhood or campus
  28. 28. A truly mobile collection• NFC tags on books or media resources could contain: – Bibliographic information – Reviews – Author biography – Link to similar resources – Social media integration – Self check out! – Due date for a checked-out book
  29. 29. A truly mobile collection• Off-the-shelf self-checkout? – Bibliotecha has a prototype app!
  30. 30. The dark side• NFC may change the way our patrons interact with information• Awareness and education
  31. 31. Security and privacy• Mobile payment – Can be secure than a magnetic strip on a credit card• User responsibilities• Vulnerabilities at all levels: phone, app, OS, tag…
  32. 32. Thank you!
  33. 33. Resources
  34. 34. • Introductions to NFC – Near Field Communications: A Technology Primer (ars technica) – What’s NFC, and Why do I Care? (ReadWriteWeb) – Near Field Communication Quick Guide (Mashable)
  35. 35. • NFC Forum – Specs – White Paper on Smart Posters (pdf)• NFC World: – List of Trials and Pilots – List of NFC Enabled Phones• Apple Patents referring to NFC
  36. 36. • Security and privacy – FTC December 2010 Staff Report – Collin Mulliner’s NFC security research web page and NinjaCon presentation – Intrepidus Group webinar “NFC for N00bs” (Oct 21!) – MasterCard statement on Google Wallet security