Near Field Communication: Introduction and Implications


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Presentation with Sheli McHugh for a virtual learning session with the SLA Nonprofit Section and the Consortium of Foundation Libraries.

Near Field Communication (NFC) is an emerging technology that allows devices and objects to transmit information wirelessly across a small distance. While it has many commercial applications (e.g., using your cell phone as a credit card at the grocery store), NFC could also have future applications for libraries as an intuitive way to derive digital meaning from the physical world. Placing particular attention to the needs of philanthropies, research institutions, and other nonprofit organizations, this presentation will introduce NFC technology and its potential uses in libraries, from frictionless fundraising and information sharing to peer-to-peer loaning and self checkout.

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Near Field Communication: Introduction and Implications

  1. 1. Introduction and ImplicationsNear Field CommunicationSheli McHugh (@shelitwits)Cataloging and Metadata LibrarianUniversity of ScrantonKristen Yarmey (@kristenyt)Digital Services LibrarianUniversity of Scranton
  2. 2. What we look like Sheli   Kristen (we don’t always wear fascinators)
  3. 3. What You Asked For1. Overview 3. Applications“What is NFC?” “How libraries or nonprofits can utilize NFC.”“A basic overview of the technology.” “What use can it serve for the library?”“Nothing specific so far, just rabid librarian curiosity.” “I’d like to see how libraries can tie into this.”“This is a new topic for me.” “I’d be interested in learning about how you see this“Learn the basics.” applying to a corporate library.” “I am interested in hearing about how NFC can be used in a non-profit.”2. Some specifics 4. Concerns“Technological requirements for this.” “How secure is it?”“Does everyone need an iPhone?” “Could someone track another person’s check out history or is this transfer of information secure?”
  4. 4. What is NFC? A way for devices to transmit and receive information wirelessly at close range
  5. 5. How does it work?(beginner level) Vending Times, “Proxama Launches NFC Cinema Campaign for Nokia Customers”
  6. 6. How does it work?( In t e r m e d i a t e l e v e l ) Initiator(NFC-enabled smartphone) Target (NFC-tagged smart poster)
  7. 7. People always ask us… vs NFC Tag and QR Code Comparison
  8. 8. NFC tags Sony Xperia SmartTags Samsung TecTiles Inventive NFC tags
  9. 9. NFC Beyond TagsInitiator, then target Target, then initiator (peer-to-peer mode) (peer-to-peer mode)
  10. 10. Android Beam Android Community, “Android 4.0 Ice Cream Sandwich Confirmed with Details”
  11. 11. NFC + BlueTooth Gizmag, “One2Touch Foldable Full-sized NFC Keyboards”SlashGear, “Nokia N9 and Nokia Play 360 Speaker Hands-on”
  12. 12. The Paradigm Shift(s) Touch-based interactions Objects can communicate. Objects can have memories.Information “just where” you need it.
  13. 13. When is it coming?Is it coming?• “Industry leaders see mass market ahead for NFC” • “100 million expected to sell in 2012” (Berg Insight)• But… • “U.S. trails in NFC phone shipments”
  14. 14. NFC-Enabled Devices• NFC-enabled phones you can buy today – Currently, mostly Android, some Blackberry, few Windows• NFC-enabled phones you can buy soon –…iPhone 5?• Other phones via SIM/microSD card or “sleeve”
  15. 15. What can it do?
  16. 16. Mobile payment
  17. 17. Mobile payment
  18. 18. Keys
  19. 19. Authentication
  20. 20. Mobile marketing
  21. 21. Social mediaAddictive Tips, “Add Facebook Friends by Touching your NFC-Capable Android Phones Together”
  22. 22. Gaming
  23. 23. Ticketing
  24. 24. Health care
  25. 25. Visually Impaired RFID Journal, “Supermarket Tests NFC Tool for Visually Disabled Shoppers”
  26. 26. Inventory NFC Vision, “Inventory Management”
  27. 27. LibraryApplications
  28. 28. Mobile self checkout? NXP, “Ease of Borrowing in RFID Libraries Through Use of NFC Phones”
  29. 29. Smart books Protein, “The Smart Book”
  30. 30. Outreach and Accessibility ZD Net, “Museum of London plays tag with Nokia to give exhibits a mobile makeover”
  31. 31. Outreach and Accessibility Slate, “Austrian Town Turns Itself Into Virtual Library”
  32. 32. Outreach and Accessibility Razorfish: Gum Machine
  33. 33. Concerns
  34. 34. Security• Points of vulnerability: – Device hardware – Device OS – Software/app – Network – Tags Ernst Haselsteiner and Klemens Breitfuβ, “Security in Near Field Communication”
  35. 35. Privacy “Convergence is a threat in itself.” Abstruse Goose, “Reasonable Expectation”London School of Economics and Political Science, “Near Field Communications: Privacy, Regulation & Business Models”
  36. 36. Thank you! Questions? Watch for our paper in the Journal of Web Librarianship!