Social Media, Social Capital and Generation G

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Why should scholarly publishers care? …

Why should scholarly publishers care?

The Ratan Report
HighWire Press Spring Publishers' Meeting
Kristen Fisher Ratan

More in: Technology , Business
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  • Interesting way that you put these ideas together! I'm not sure Generation G is truly a phenomenom or just a buzz word, though. Unless it is meant to represent the generation that best demonstrates how social media is changing how people think about communication, community, and sharing (which of course is very dramatic stuff).
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  • 1. Social Media, Social Capital and Generation G Why Should Scholarly Publishers Care? Kristen Fisher Ratan HighWire Publishers’ Meeting Spring, 2009
  • 2. 2
  • 3. Digital media is exploding 3
  • 4. Let’s Review Everyone is a publisher  Everyone is an author  Every platform is an ―expert‖ resource  Everything is democratized  4
  • 5. Data about content User- generated content Expert- generated content Traditionally Published Content 5
  • 6. Authoring Sites 6
  • 7. User-generated eBooks 7
  • 8. 8
  • 9. ReFrameIt A browser extension that lets you comment 9 right next to any text or image that you find on the web – and syndicate
  • 10. Instant Syndication ReFrameIt Comment ReFrameIt Widget Network RSS Twitter Email Facebook 10
  • 11. Symptoms of Information Overload Increased cardiovascular  stress Weakened vision  Confusion and frustration  Impaired judgment based  upon overconfidence Decreased benevolence to  others David Shenk, Data Smog  11
  • 12. ―It may sound incredibly un-hip and reactionary, but to hell with the wisdom of crowds. Watching the crowd might be entertaining, but when I need to work, I can get far better results if I constrain that crowd to a few people whose opinions I have reason to respect.‖ -Geoffrey Bilder, CrossRef 12
  • 13. Filtered aggregation 13
  • 14. NY Times Article Skimmer 14 http://prototype.nytimes.com/gst/articleSkimmer/
  • 15. Edited aggregation or Link Journalism = Combination of news from trusted sources, vetted by human editors 15
  • 16. Platform for Link Journalism http://www.publish2.com/ 16
  • 17. In the war for attention, filtered aggregation will win 17
  • 18. Hypermediation ―The reality is that the internet continues to be a rich platform for intermediation strategies, and it's the intermediaries who stand to skim up most of the profits to be made from Web 2.0‖ -Nick Carr http://www.roughtype.com/archives/2005/11/hypermediation.php 18
  • 19. ―Aggregating links is where the real power online is, not in aggregating content and getting traffic from the resulting links‖ -Kent Anderson http://scholarlykitchen.sspnet.org/2009/04/14/links-matter-more-than-content-folks/ ―It’s the links, stupid. And everyone gives Google their links to read — for free!!‖ 19 -Scott Karp http://publishing2.com/2009/04/11/how-google-stole-control-over-content-distribution-by-stealing-links/
  • 20. Rankings / Votes Discussion Forums / eLetters / Comments Editorials / Blogs Original Academic Work 20
  • 21. Show Me The Money! 21
  • 22. ―Stop! Money isn’t the capital of choice in online communities, it is Whuffie!‖ -Tara Hunt 22 Blog: http://www.horsepigcow.com/
  • 23. Whuffie = social capital 23
  • 24. Wikipedia on Whuffie ―the ephemeral, reputation-based currency of Cory Doctorow's science fiction novel, Down and Out in the Magic Kingdom.‖ Whuffie replaces money, providing a motivation for people to do useful and creative things. Whuffie = ―cred‖ without it you’re a whole lot of spam 24
  • 25. Make Whuffie Whuffie is about reputation  Historically, scholarly publisher have had  reputation How can you leverage that?  Add value:  Find or create the relevant filter  Add or integrate the social aspect  Democratize stuff  25 Who is in your community; what do they want?  What can you afford to contribute or give away? 
  • 26. Who Cares About Whuffie? The ―G Generation‖ Trust peer-to-peer communication Disgusted with greed and dishonesty Mistrust traditional authorities The G stands for Generosity 26
  • 27. You! Thank 27 27