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Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
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Social Media, Social Capital and Generation G

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Why should scholarly publishers care? …

Why should scholarly publishers care?

The Ratan Report
HighWire Press Spring Publishers' Meeting
Kristen Fisher Ratan

Published in: Technology, Business
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  • 1. Social Media, Social Capital and Generation G Why Should Scholarly Publishers Care? Kristen Fisher Ratan HighWire Publishers’ Meeting Spring, 2009
  • 2. 2
  • 3. Digital media is exploding 3
  • 4. Let’s Review Everyone is a publisher  Everyone is an author  Every platform is an ―expert‖ resource  Everything is democratized  4
  • 5. Data about content User- generated content Expert- generated content Traditionally Published Content 5
  • 6. Authoring Sites 6
  • 7. User-generated eBooks 7
  • 8. 8
  • 9. ReFrameIt A browser extension that lets you comment 9 right next to any text or image that you find on the web – and syndicate
  • 10. Instant Syndication ReFrameIt Comment ReFrameIt Widget Network RSS Twitter Email Facebook 10
  • 11. Symptoms of Information Overload Increased cardiovascular  stress Weakened vision  Confusion and frustration  Impaired judgment based  upon overconfidence Decreased benevolence to  others David Shenk, Data Smog  11
  • 12. ―It may sound incredibly un-hip and reactionary, but to hell with the wisdom of crowds. Watching the crowd might be entertaining, but when I need to work, I can get far better results if I constrain that crowd to a few people whose opinions I have reason to respect.‖ -Geoffrey Bilder, CrossRef 12
  • 13. Filtered aggregation 13
  • 14. NY Times Article Skimmer 14 http://prototype.nytimes.com/gst/articleSkimmer/
  • 15. Edited aggregation or Link Journalism = Combination of news from trusted sources, vetted by human editors 15
  • 16. Platform for Link Journalism http://www.publish2.com/ 16
  • 17. In the war for attention, filtered aggregation will win 17
  • 18. Hypermediation ―The reality is that the internet continues to be a rich platform for intermediation strategies, and it's the intermediaries who stand to skim up most of the profits to be made from Web 2.0‖ -Nick Carr http://www.roughtype.com/archives/2005/11/hypermediation.php 18
  • 19. ―Aggregating links is where the real power online is, not in aggregating content and getting traffic from the resulting links‖ -Kent Anderson http://scholarlykitchen.sspnet.org/2009/04/14/links-matter-more-than-content-folks/ ―It’s the links, stupid. And everyone gives Google their links to read — for free!!‖ 19 -Scott Karp http://publishing2.com/2009/04/11/how-google-stole-control-over-content-distribution-by-stealing-links/
  • 20. Rankings / Votes Discussion Forums / eLetters / Comments Editorials / Blogs Original Academic Work 20
  • 21. Show Me The Money! 21
  • 22. ―Stop! Money isn’t the capital of choice in online communities, it is Whuffie!‖ -Tara Hunt 22 Blog: http://www.horsepigcow.com/
  • 23. Whuffie = social capital 23
  • 24. Wikipedia on Whuffie ―the ephemeral, reputation-based currency of Cory Doctorow's science fiction novel, Down and Out in the Magic Kingdom.‖ Whuffie replaces money, providing a motivation for people to do useful and creative things. Whuffie = ―cred‖ without it you’re a whole lot of spam 24
  • 25. Make Whuffie Whuffie is about reputation  Historically, scholarly publisher have had  reputation How can you leverage that?  Add value:  Find or create the relevant filter  Add or integrate the social aspect  Democratize stuff  25 Who is in your community; what do they want?  What can you afford to contribute or give away? 
  • 26. Who Cares About Whuffie? The ―G Generation‖ Trust peer-to-peer communication Disgusted with greed and dishonesty Mistrust traditional authorities The G stands for Generosity 26
  • 27. You! Thank 27 27

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