Social Media, Social Capital
    and Generation G
Why Should Scholarly Publishers Care?



        Kristen Fisher Ratan
  ...
2
Digital media is exploding



                        3
Let’s Review
    Everyone is a publisher




    Everyone is an author




    Every platform is an ―expert‖ resource

...
Data about
 content


   User-
 generated
  content


  Expert-
 generated
  content




Traditionally
 Published
  Conten...
Authoring Sites




                  6
User-generated eBooks




                        7
8
ReFrameIt




A browser extension that lets you comment       9

right next to any text or image that you find
on the web ...
Instant Syndication

                     ReFrameIt
                     Comment
ReFrameIt
                               ...
Symptoms of Information Overload
                 Increased cardiovascular
             
                 stress
        ...
―It may sound incredibly un-hip and
reactionary, but to hell with the wisdom of
crowds. Watching the crowd might be
entert...
Filtered aggregation



                       13
NY Times Article Skimmer




                                                    14




http://prototype.nytimes.com/gst/...
Edited aggregation or Link Journalism
= Combination of news from trusted sources,
   vetted by human editors




         ...
Platform for Link Journalism

       http://www.publish2.com/




                                   16
In the war for attention,
filtered aggregation will win



                          17
Hypermediation

―The reality is that the internet continues to
be a rich platform for intermediation
strategies, and it's ...
―Aggregating links is where the real power
online is, not in aggregating content and
getting traffic from the resulting li...
Rankings /
  Votes


Discussion
 Forums /
 eLetters /
Comments


Editorials /
  Blogs




 Original
Academic
  Work


    ...
Show Me The Money!




                     21
―Stop! Money isn’t the capital of choice in
   online communities, it is Whuffie!‖
                             -Tara Hunt...
Whuffie = social capital



                           23
Wikipedia on Whuffie
―the ephemeral, reputation-based currency of
   Cory Doctorow's science fiction novel, Down
   and Ou...
Make Whuffie
    Whuffie is about reputation


    Historically, scholarly publisher have had

    reputation
    How ca...
Who Cares About Whuffie?

        The ―G Generation‖

 Trust peer-to-peer communication
Disgusted with greed and dishonest...
You!
Thank   27
         27
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Social Media, Social Capital and Generation G

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Why should scholarly publishers care?

The Ratan Report
HighWire Press Spring Publishers' Meeting
Kristen Fisher Ratan

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Social Media, Social Capital and Generation G

  1. 1. Social Media, Social Capital and Generation G Why Should Scholarly Publishers Care? Kristen Fisher Ratan HighWire Publishers’ Meeting Spring, 2009
  2. 2. 2
  3. 3. Digital media is exploding 3
  4. 4. Let’s Review Everyone is a publisher  Everyone is an author  Every platform is an ―expert‖ resource  Everything is democratized  4
  5. 5. Data about content User- generated content Expert- generated content Traditionally Published Content 5
  6. 6. Authoring Sites 6
  7. 7. User-generated eBooks 7
  8. 8. 8
  9. 9. ReFrameIt A browser extension that lets you comment 9 right next to any text or image that you find on the web – and syndicate
  10. 10. Instant Syndication ReFrameIt Comment ReFrameIt Widget Network RSS Twitter Email Facebook 10
  11. 11. Symptoms of Information Overload Increased cardiovascular  stress Weakened vision  Confusion and frustration  Impaired judgment based  upon overconfidence Decreased benevolence to  others David Shenk, Data Smog  11
  12. 12. ―It may sound incredibly un-hip and reactionary, but to hell with the wisdom of crowds. Watching the crowd might be entertaining, but when I need to work, I can get far better results if I constrain that crowd to a few people whose opinions I have reason to respect.‖ -Geoffrey Bilder, CrossRef 12
  13. 13. Filtered aggregation 13
  14. 14. NY Times Article Skimmer 14 http://prototype.nytimes.com/gst/articleSkimmer/
  15. 15. Edited aggregation or Link Journalism = Combination of news from trusted sources, vetted by human editors 15
  16. 16. Platform for Link Journalism http://www.publish2.com/ 16
  17. 17. In the war for attention, filtered aggregation will win 17
  18. 18. Hypermediation ―The reality is that the internet continues to be a rich platform for intermediation strategies, and it's the intermediaries who stand to skim up most of the profits to be made from Web 2.0‖ -Nick Carr http://www.roughtype.com/archives/2005/11/hypermediation.php 18
  19. 19. ―Aggregating links is where the real power online is, not in aggregating content and getting traffic from the resulting links‖ -Kent Anderson http://scholarlykitchen.sspnet.org/2009/04/14/links-matter-more-than-content-folks/ ―It’s the links, stupid. And everyone gives Google their links to read — for free!!‖ 19 -Scott Karp http://publishing2.com/2009/04/11/how-google-stole-control-over-content-distribution-by-stealing-links/
  20. 20. Rankings / Votes Discussion Forums / eLetters / Comments Editorials / Blogs Original Academic Work 20
  21. 21. Show Me The Money! 21
  22. 22. ―Stop! Money isn’t the capital of choice in online communities, it is Whuffie!‖ -Tara Hunt 22 Blog: http://www.horsepigcow.com/
  23. 23. Whuffie = social capital 23
  24. 24. Wikipedia on Whuffie ―the ephemeral, reputation-based currency of Cory Doctorow's science fiction novel, Down and Out in the Magic Kingdom.‖ Whuffie replaces money, providing a motivation for people to do useful and creative things. Whuffie = ―cred‖ without it you’re a whole lot of spam 24
  25. 25. Make Whuffie Whuffie is about reputation  Historically, scholarly publisher have had  reputation How can you leverage that?  Add value:  Find or create the relevant filter  Add or integrate the social aspect  Democratize stuff  25 Who is in your community; what do they want?  What can you afford to contribute or give away? 
  26. 26. Who Cares About Whuffie? The ―G Generation‖ Trust peer-to-peer communication Disgusted with greed and dishonesty Mistrust traditional authorities The G stands for Generosity 26
  27. 27. You! Thank 27 27
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