Innovative formats don’t always mean innovative content
Vook = book + video (for those “too busy” to read)
“ I think Lloyd is a fantastic editor, and his fan-based work is exactly the kind of liquidity of text that I believe will propel books in the next century” -Kevin Kelly “ Kevin Kelly’s Out of Control is a fascinating book…but suffering from a number of frustrating flaws…way too long-winded. I would have preferred a much shorter book…so I thought: Why not remix the online text to make such a book? ” -Andreas Lloyd Content is being “remixed”
“ People don't want to simply access good content, they want to contribute to that content” -Dan Rosensweig, Guitar Hero (Quoted at Oct 2009 Web2 Summit)
Ever-increasing layers of annotation and metadata – content about content
Web Squared <ul><li>“ The Web becomes more closely integrated with the real world via sensor-based smart phone applications. Web Squared is another way of saying "Web meets World.“ </li></ul><ul><li>-Tim O'Reilly (and John Battelle) </li></ul><ul><li>http://www.forbes.com/2009/09/23/web-squared-oreilly-technology-breakthroughs-web2point0.html </li></ul>
“ The Web Squared era is an era of augmented reality . Our world will have ‘ information shadows .’ Augmented reality amounts to information shadows made visible.” -Tim O’Reilly
Web Squared is already here. Mostly through mobile applications
What’s Next? Real-time information shadows about people?
Jane Smith 36 y.o. F Occ: Attorney Res: Houston, TX Born: Reno, NV Cloud
Name: Jane Smith Age: 36 y.o. Gender: F Occ: Attorney Res: Houston, TX Born: Reno, NV Hobbies: Water skiing, knitting Last purchases: Snuggie, Qtips, goldfish Claims to be reading: Lincoln biography Actually reading: Latest Dan Brown novel Currently thinking: Who is this guy? Or Worse!
Thank You! Kristen Fisher Ratan [email_address]