Evolving Content, Social Publishing, and Web squared The Ratan Report Kristen Fisher Ratan Fall 2009 HighWire Publishers’ Meeting

Let’s Review

Digital Media is Exploding

Everyone is an author

Everyone is a publisher

f Content is Changing

Innovative formats don’t always mean innovative content

Vook = book + video (for those “too busy” to read)

“ I think Lloyd is a fantastic editor, and his fan-based work is exactly the kind of liquidity of text that I believe will propel books in the next century” -Kevin Kelly “ Kevin Kelly’s Out of Control is a fascinating book…but suffering from a number of frustrating flaws…way too long-winded. I would have preferred a much shorter book…so I thought: Why not remix the online text to make such a book? ” -Andreas Lloyd Content is being “remixed”

“ People don't want to simply access good content, they want to contribute to that content” -Dan Rosensweig, Guitar Hero (Quoted at Oct 2009 Web2 Summit)

Ever-increasing layers of annotation and metadata – content about content

Information is increasingly social

Information, Information Everywhere

In the war for attention, filtered aggregation will win Hey, that’s what publishers do!

Enough about scholarly publishing, what’s up on the World Wide Web?

Where’s Web 3.0? Web Squared

Web Squared = Web meets World

Web Squared “ The Web becomes more closely integrated with the real world via sensor-based smart phone applications. Web Squared is another way of saying "Web meets World.“ -Tim O'Reilly (and John Battelle) http://www.forbes.com/2009/09/23/web-squared-oreilly-technology-breakthroughs-web2point0.html

“ The Web becomes more closely integrated with the real world via sensor-based smart phone applications. Web Squared is another way of saying "Web meets World.“

-Tim O'Reilly (and John Battelle)

http://www.forbes.com/2009/09/23/web-squared-oreilly-technology-breakthroughs-web2point0.html

“ The Web Squared era is an era of augmented reality . Our world will have ‘ information shadows .’ Augmented reality amounts to information shadows made visible.” -Tim O’Reilly

Web Squared is already here. Mostly through mobile applications

Real-time global guide

Real-time travel guide

On-the-spot business locator

On-the-spot restaurants

RapidSMS and Unicef

Real-time shoe purchases?

What’s Next? Real-time information shadows about people?

Jane Smith 36 y.o. F Occ: Attorney Res: Houston, TX Born: Reno, NV Cloud

Name: Jane Smith Age: 36 y.o. Gender: F Occ: Attorney Res: Houston, TX Born: Reno, NV Hobbies: Water skiing, knitting Last purchases: Snuggie, Qtips, goldfish Claims to be reading: Lincoln biography Actually reading: Latest Dan Brown novel Currently thinking: Who is this guy? Or Worse!

Thank You! Kristen Fisher Ratan [email_address]