Using Social Media to Market
Your Business
Presented by
Kristen Luke
Wealth Management Marketing

What is Social Media?
Social media describes the online technologies and
practices that people use to share opinions,
insights, experiences, and perspectives. Social
media can take many different forms, including
text, images, audio, and video.
http://www.webpronews.com/blogtalk/2007/06/29/the-definition-of-social-media

Why Use Social Media?
 Inexpensive Marketing Tools
 Reach Specific Demographics
 Network with Other Professionals
 Share Ideas & Information
 Develop Relationships

The Social Media Marketing
Strategy
Provide Compelling
Content
Connect with
Tell People About
People on Social
What You Do
Networking Sites

Source: http://www.fredcavazza.net/2008/06/09/social-media-landscape/

Develop a Strategy
 Step 1: Identify which sites to utilize
 Step 2: Choose communication tools with
compelling content to drive people to learn
about your business

Step 1: Choose Sites
Find Sites with Your
Target Demographic
Demographic Research
www.quantcast.com

LinkedIn
Average Age: 41
69% of Users Between 35 – 64 Years Old
Average Household Income: $109,703
53.5% Household Income $100K+
24% have Portfolio Value of $250K+
Mostly Male
64% Male / 36% Female
Educated Professionals
80.1% College Graduate/Post Graduate
Source: http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation?type=powerpoint

Facebook
Popular Among Women
58% Female
Fastest Growing
Demographic,
Women 55+
Massive Increase in 35
to 65 Demographic
30% of Users
Between 35 - 65
Source: http://www.insidefacebook.com/2009/03/25/number-of-us-facebook-users-over-35-nearly-doubles-in-last-60-days/

Twitter
Most Popular Among Working Adults
62% Access Site from Work
41.7% of Users Between 35 – 49
16.6% of Users 55 and older
Source: Nielsen NetView, 2/09, U.S., Home and Work

Meetup.com
Allows you to Organize Offline Meetings in
your Local Area
44% Users Between 35-49
21% Users 50+
29% Household Income $100K+
71% College Graduate/Post Graduate
http://www.quantcast.com/meetup.com

Step 2: Choose
Communication Tools
 Videos
 Blogs
 Document/Presentation
 Podcasts/Audio Broadcasts
 Webinars/Webcasts
 Newsletters/Articles
 Press Releases
 Events
 Websites
 E-Books

Communication Action Plan
Download at:
www.WealthManagementMarketing.net

Keys to Success
 Find Your Target Demographic
 Provide Compelling Content – Not Sales
Messages
 Position Yourself as Subject Matter Expert
and a Resource
 Focus on Relationships
 Actively Participate on a Consistent Basis

Compliance Alert!
Talk to your Compliance Department Prior to
Participating in any Social Media Marketing
 Compliance Issues Posed By LinkedIn, Twitter &
Social Networks
http://gluck.advisorblogcentral.com/post/2009/04/Compliance-Issues-Posed-By-
Linkedin2c-Twitter--Social-Networks.aspx
 FINRA's Guide to the Internet
http://www.compliancebuilding.com/2009/02/12/finras-guide-to-the-internet/

Thank You!
Contact Kristen Luke at:
www.WealthManagementMarketing.net
kluke@wmmktg.com
858.405.4481
blog: kristenluke.wordpress.com