Twitter Your Way To New Clients

Twitter Your Way to New Clients Presented by Kristen Luke Wealth Management Marketing

The Social Media Marketing Strategy Provide Compelling Content Connect with Tell People About People on Social What You Do Networking Sites

What is Twitter?  A micro blogging site that allows you to send an update to your network in 140 characters or less.  Most Popular Among Working Adults 62% Access Site from Work 41.7% of Users Between 35 – 49 16.6% of Users 55 and older Source: Nielsen NetView, 2/09, U.S., Home and Work

The Benefits of Twitter  Introduce you to people you would never otherwise meet  Develop relationships from the comfort of your office or home  Further develop „real life‟ relationships

Getting Started With Your Profile

Find People You Know  Go to the “find people” search tab  Search names you know or use email contacts

Build Your Network  If you follow, they will follow  Go to the “find people” search tab  Search for designations: CPA, MD, Esq.

Build Your Network  Browse others‟ lists of following/followers

Search.Twitter.Com  Use search.twitter.com • Can use keywords to search for people via their tweets

Search.Twitter.Com

Mr.Tweet  Follow Mr. Tweet: twitter.com/MrTweet • He‟ll link you to other people worth following based on who you are already following

Twibes

Find Locals  http://www.tweetmondo.com/  http://nearbytweets.com/  http://localtweeps.com/

Organically Grow Your Network  Add your twitter address to your email signature, LinkedIn, blog, etc.  Simply publicizing your twitter address will help to expand your network

Market By Adding Value  Do not blatantly advertise your business!!!  Post content relavent to your audience to draw interest  Tweet about your own work, such as blogs, podcasts, videos, events, photos, websites, newsletters, etc.  Feel free to “re-tweet” other tweets

Examples of Good Tweets  Practicing my Ten Simple Truths About Money talk, it's sounding pretty good. 6/11 Commonwealth Club debut coming up! http://tr.im/mQdG -@curtisfinancial  Working on show prep for tomorrow's quot;Investing for the Long Runquot; at noon on WMEL-1300am.Listen live at http://tinyurl.com/nv9vq4 -@bobrall  June edition of My Two Cents (my video blog) now on my website - http://bit.ly/yLR2B -@brianplain  RT @lawain Blog Tips for Financial Planners and Professionals http://ow.ly/cBaW -@russthornton

Use Twitter to Build Relationships  It is good practice to reply to @Replies and direct messages  This is NOT one way communication

Integrate Twitter with „Real Life‟  Look for everyone you meet in „real life‟ on Twitter  If you are going to an event, look for others on Twitter who will be attending and tell them to look for you  Meet people from Twitter in „real life‟ whenever possible

Keys to Success  Build your network with your target market & cois  Provide links that direct followers away from Twitter and promote your business  Actively participate on a regular basis  Build relationships - engage in two way conversation  Integrate Twitter with „real life‟

Compliance Alert! Talk to your Compliance Department Prior to Participating in any Social Media Marketing  Compliance Issues Posed By LinkedIn, Twitter & Social Networks http://gluck.advisorblogcentral.com/post/2009/04/Compliance-Issues-Posed-By- Linkedin2c-Twitter--Social-Networks.aspx  FINRA's Guide to the Internet http://www.compliancebuilding.com/2009/02/12/finras-guide-to-the-internet/

Twitter Checklist Download at: www.AdvisorNation.com or www.WealthManagementMarketing.net

Thank You! Contact Kristen Luke at: www.WealthManagementMarketing.net kluke@wmmktg.com 858.405.4481 blog: kristenluke.wordpress.com

Twitter Your Way To New Clients

by Kristen Luke on Jun 08, 2009

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Twitter Your Way To New Clients — Presentation Transcript