How To Use Linked In To Market Your Business

How to Use LinkedIn to Market Your Business Presented by Kristen Luke Wealth Management Marketing

The Social Media Marketing Strategy Provide Compelling Content Connect with Tell People About People on Social What You Do Networking Sites

Why LinkedIn? Average Age: 41 69% of Users Between 35 – 64 Years Old Average Household Income: $109,703 53.5% Household Income $100K+ 24% have Portfolio Value of $250K+ Mostly Male 64% Male / 36% Female Educated Professionals 80.1% College Graduate/Post Graduate Source: http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation?type=powerpoint

What does LinkedIn have to offer?  Find target market and centers of influence (COI)  Promote yourself and your business  Stay top of mind with your network

LinkedIn: The Basics  Join LinkedIn and complete your profile  Import your contacts to find existing members  Continue to add people you meet – online & offline  The more connections the better!!!

Use All Your Website Links  Company Site  Personal Site  Blog  Twitter  Podcast

The Strategy  Join groups to start conversations and promote content  Use status updates to stay top of mind and promote content  Use applications to communicate your value  Use events to reach a larger audience

Strategy 1: Use Groups  Strategically join groups that fit your target market or COIs  Search by profession, geographic area, associations and interests

Join Discussions  Post a question  Answer a question

Promote Content Using Groups

The Posting Process  Submit article URL and a summary Link will appear on the Overview and News pages as well as group email. Repeat for all relevant groups

Strategy 2: Status Updates  Keeps your name top of mind  Another way to promote content  Link to websites, blogs, events, webinars, podcasts, vlogs, etc.

Strategy 3: Use Applications  Another way to post blogs, articles and other media  Organize and share information on your profile  Multiple applications to meet specific needs and requirements

Blog Link/WordPress

SlideShare

Strategy 4: Promote Events  Add all public events – online and offline

Keys to Success  Find Your Target Demographic  Provide Compelling Content  Actively Participate on a Consistent Basis

LinkedIn Checklist Download at: www.WealthManagementMarketing.net

Compliance Alert! Talk to your Compliance Department Prior to Participating in any Social Media Marketing  Compliance Issues Posed By LinkedIn, Twitter & Social Networks http://gluck.advisorblogcentral.com/post/2009/04/Compliance-Issues-Posed-By- Linkedin2c-Twitter--Social-Networks.aspx  FINRA's Guide to the Internet http://www.compliancebuilding.com/2009/02/12/finras-guide-to-the-internet/

Thank You! Contact Kristen Luke at: www.WealthManagementMarketing.net kluke@wmmktg.com 858.405.4481 blog: kristenluke.wordpress.com

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How To Use Linked In To Market Your Business

by Kristen Luke on May 26, 2009

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