Your SlideShare is downloading. ×
0
TOMS, KRISTEN MULDER
TOMS, KRISTEN MULDER
TOMS, KRISTEN MULDER
TOMS, KRISTEN MULDER
TOMS, KRISTEN MULDER
TOMS, KRISTEN MULDER
TOMS, KRISTEN MULDER
TOMS, KRISTEN MULDER
TOMS, KRISTEN MULDER
TOMS, KRISTEN MULDER
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

TOMS, KRISTEN MULDER

1,036

Published on

NMDL FINAL, TOMS SHOES

NMDL FINAL, TOMS SHOES

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,036
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TomsKristen MulderNMDL FINAL PROJECTNovember 28, 2011
  • 2. [Company Review] Year TOMS was started by 2006 Blake Mycoskie Number of countries 3 TOMS are produced in Number of countries shoes 23 have been distributed to Number of shoes given to1,000,000 those in need (as of Sept. 2010) The year in which TOMS added 2011 eyewear to ONE FOR ONE ONE FOR ONE For every pair of shoes purchased one pair is given to a child in need
  • 3. [Goals] [Challenges]•Build awareness of causes •Primarily known just as a shoe company•Grow interest in eyewear•Make a difference in lives of those who need it •Have relied on word of mouth as our main channel of marketing.•Make an impact globally When should we step in more?•Utilize social media tactics to “Share” our story •How to distinguish from•Have a mobile presence competitors and other social•Increase event involvement missions
  • 4. Make a larger global impact Goal: To deliver an additional 1,000,000shoes to those in need by the start of 2014, doubling where you currentlystand.Utilize a mobile presence to allow users to share their experiences withTOMS on the go, as well as to stay up to date constantly with our socialnetworks, news, and giving reports.Use social media strategies to increase event involvement as wellas awareness about TOMS Eyewear. [The Next Step]
  • 5. Events Website SEO BLOG Mobile[Strategy]
  • 6. [The Big Picture] Facebook|Twitter|YouTube|Website SEO|Events|Mobile|Blog|GoogleAdwordsShare publish } All elements of your strategy will helpDISCUSS View INTERA like increase these areas of consumer’s behaviors and needs.Personalization CTengagementcauses The more opportunities for these elements, the stronger your check ENTERTAI consumer ‘s loyalty will be.involved NMENT -in On the go
  • 7. [The Big Picture] Facebook|Twitter|YouTube|Website SEO|Events|Mobile|Blog|GoogleAdwords•Promote events, create buzz online•Increase awareness of Eyewear•Increase interaction, more videos•On the go interaction through mobile app•More events = more involvement = more buzz!•Integrate all elements in your app•Location based•Better feedback/data on users, easier to target in the futue [The Big Picture]
  • 8. [Current App] Good start but this app is solely used for “ONE DAY WITHOUT SHOES” which is[Mobile Features] only one day out of every year. Lets utilize a mobile•Stream all TOMS social media feeds app that can be used each day.•Stream videos from YouTube channel•RSS feed of blog post•Share photos of users in their TOMS (Eyewear or shoes)•Check into event locations, or a store purchasing TOMS•Chat with other TOMS social activists•Stay updated with a constant updating map on where shoes arebeing delivered, and what number have been given Mobile is the future!•Countdown to events, Reminders•Link to website, easy purchasing for regular customers
  • 9. [Metrics] MEASUREMENTS Users, Activity, Mobile uploads, ROI, Tweets, Re-Tweets, Mobile App Check-Ins, Views on stories, plays on video etc. Click through #s to site, user activity on site, purchases Website online, pages visited, Google Analytics BLOG How many views, how many “shares” Keyword ratings, common searches. Search ratings, click SEO through rates, pages clicked through on, exposure rates Views, share numbers, subscribers to channels # of: shares, friends, likes, fans, comments, activity, views Keyword success, click through rates, display rates, ratings Re-tweets, favorites, follows, views, hashtags# Events Event turnouts, chatter about event online, check ins, shares
  • 10. [Budget]Currently a very small budget has been used for marketing tacticsStrong reliance on word of mouth/online sharingBy increasing your marketing budget by 150% you will be able to analyze your consumersdata and allow more engaging activities.The additional 50% of the budget will be assigned 25% to the making of your new mobileapp, and 25% to events as well as the promotional materials used to support the events.

×