The real deal (1)

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The real deal (1)

  1. 1. Building Democracy The importance of non-partisan registration in 2012Thursday, September 8, 2011
  2. 2. -Ari Berman, Rolling Stone MagazineThursday, September 8, 2011
  3. 3. "I dont want everybody to vote," the influential conservative activist Paul Weyrich told a gathering of evangelical leaders in 1980. "As a matter of fact, our leverage in the elections quite candidly goes up as the voting populace goes down." -Ari Berman, Rolling Stone MagazineThursday, September 8, 2011
  4. 4. "I dont want everybody to vote," the influential Its the struggle we’ve been conservative activist Paul Weyrich told a gathering of evangelical leaders in 1980. "As a matter of fact, our in for 200 years leverage in the elections quite candidly goes up as the voting populace goes down." -Ari Berman, Rolling Stone MagazineThursday, September 8, 2011
  5. 5. It begins with the right to voteThursday, September 8, 2011
  6. 6. A right that many before us have dedicated their lives to securingThursday, September 8, 2011
  7. 7. A right that many before us have dedicated their lives to securingThursday, September 8, 2011
  8. 8. Thursday, September 8, 2011
  9. 9. We make progress when weThursday, September 8, 2011
  10. 10. stand We make progress when weThursday, September 8, 2011
  11. 11. stand We make progress when we and fight.Thursday, September 8, 2011
  12. 12. Thursday, September 8, 2011
  13. 13. Its time to support the fight.Thursday, September 8, 2011
  14. 14. Because every citizen deserves the right to vote. I VOTEDThursday, September 8, 2011
  15. 15. Because every citizen deserves the right to vote. I VOTEDThursday, September 8, 2011
  16. 16. Thursday, September 8, 2011
  17. 17. TodayThursday, September 8, 2011
  18. 18. Today not everyoneThursday, September 8, 2011
  19. 19. Today not everyone has the same VoiceThursday, September 8, 2011
  20. 20. At the great equalizer--the ballot box...Thursday, September 8, 2011
  21. 21. Not everyone is equally represented Voter Registration Rates80%60%40%20%0% Rest of African Unmarried Youth American Hispanic Asian/Pacific Population American Women Indian IslanderThursday, September 8, 2011
  22. 22. Not everyone is equally represented Voter Registration Rates80%60%40%20%0% Rest of African Unmarried Youth American Hispanic Asian/Pacific Population American Women Indian IslanderThursday, September 8, 2011
  23. 23. Thursday, September 8, 2011
  24. 24. What would it take to achieve registration equality?Thursday, September 8, 2011
  25. 25. What would it take to achieve registration equality? 7.4 million registrationsThursday, September 8, 2011
  26. 26. Its not enough to engage only those I who are already registered. VOTEDThursday, September 8, 2011
  27. 27. Its not enough to engage only those I who are already registered. VOTEDThursday, September 8, 2011
  28. 28. Those who are Are the future not yet registeredThursday, September 8, 2011
  29. 29. Will also shape the futureThursday, September 8, 2011
  30. 30. Thursday, September 8, 2011
  31. 31. Registered In 2008, for every 1 of these Didn’t vote voters who were registered but didn’t vote...Thursday, September 8, 2011
  32. 32. NOT Registered There were 4 more who were never registeredThursday, September 8, 2011
  33. 33. This struggle for registration equality has become more urgent than ever before because...Thursday, September 8, 2011
  34. 34. Our is c countr han y gingThursday, September 8, 2011
  35. 35. 2018 Our is c countr han y gingThursday, September 8, 2011
  36. 36. 2018 Our is c countr han y gingBy 2018, people of color and unmarried women will be a majority of the citizen voting age populationThursday, September 8, 2011
  37. 37. This is the Emerging MajorityThursday, September 8, 2011
  38. 38. This is the Emerging MajorityThursday, September 8, 2011
  39. 39. Thursday, September 8, 2011
  40. 40. And they could dramatically shi the landscape of American politicsThursday, September 8, 2011
  41. 41. But only if they are registered to vote. I VOTEDThursday, September 8, 2011
  42. 42. But only if they are registered to vote. I VOTEDThursday, September 8, 2011
  43. 43. We’ve come a long wayThursday, September 8, 2011
  44. 44. TO CLOSING THE REGISTRATION GAPThursday, September 8, 2011
  45. 45. TO CLOSING THE REGISTRATION GAP 40 30 Millions 20 2004 10 0 African Americans Latinos Asian Americans Youth Unmarried Women RegistrantsThursday, September 8, 2011
  46. 46. TO CLOSING THE REGISTRATION GAP 40 30 Millions 20 2004 10 0 African Americans Latinos Asian Americans Youth Unmarried Women RegistrantsThursday, September 8, 2011
  47. 47. TO CLOSING THE REGISTRATION GAP 40 30 Millions 20 2008 10 0 African Americans Latinos Asian Americans Youth Unmarried Women RegistrantsThursday, September 8, 2011
  48. 48. TO CLOSING THE REGISTRATION GAP 40 30 Millions 20 2008 10 0 African Americans Latinos Asian Americans Youth Unmarried Women RegistrantsThursday, September 8, 2011
  49. 49. In 2012, we can significantly narrow the gap that remains:Thursday, September 8, 2011
  50. 50. Voter Registration Rates80%60%40%20%0% Rest of African Unmarried Youth American Hispanic Asian/Pacific Population American Women Indian IslanderThursday, September 8, 2011
  51. 51. If the Emerging Majority were registered at the same rate as the rest of the population, the electorate would grow by 7.4 million new voters.Thursday, September 8, 2011
  52. 52. And achieve the most representative democracy in our country’s history.Thursday, September 8, 2011
  53. 53. We know the journey won’t be easyThursday, September 8, 2011
  54. 54. The Emerging Majority is already changing our future as a countryThursday, September 8, 2011
  55. 55. Change makes some people nervousThursday, September 8, 2011
  56. 56. That’s why on the heels of our greatest registration success in 2008...Thursday, September 8, 2011
  57. 57. ...our country is facing the greatest assault on voting rights in 50 years.Thursday, September 8, 2011
  58. 58. This is where the Emerging Majority lives:Thursday, September 8, 2011
  59. 59. They’ve introduced laws requiring photo ID, costing American tax payers money to exercise their basic rights. X X X X X X X X X X X X X X X XXX X X X X X X X XX X X X X XX X X X XThursday, September 8, 2011
  60. 60. They’ve passed laws making it harder to conduct voter registration drives X X X X X X X XX X X XXX X X X X X X X XX X XX X XX X X X X X X X XX X X X XX XXThursday, September 8, 2011
  61. 61. Anti Same-day Registration Laws X XX XX X X XX X XX X X X XXX X X X X X X X XX X XX X XX X X X X X X X XX X X X XX XXThursday, September 8, 2011
  62. 62. And they have discredited organizations dedicated to bringing new voters into our democracy. XX XXX X X XX X X XX XX XX X X X XX X X X XX X X X X X X X XX X X X X X XX X XX X X XX XX X X XX XX X XX XX XX X X XX XX X XX X X XX X XX X XX X X XXX X XX XX XThursday, September 8, 2011
  63. 63. We have a choice to makeThursday, September 8, 2011
  64. 64. Retreat in the face of challengeThursday, September 8, 2011
  65. 65. or... Re- invest Re- commit Deepen our Resolve CollaborateThursday, September 8, 2011
  66. 66. or... Re- invest Re- commit Deepen our Resolve CollaborateThursday, September 8, 2011
  67. 67. or... Re- invest Re- commit Deepen our Resolve CollaborateThursday, September 8, 2011
  68. 68. or... Re- invest Re- commit Deepen our Resolve CollaborateThursday, September 8, 2011
  69. 69. or... Re- invest Re- commit Deepen our Resolve CollaborateThursday, September 8, 2011
  70. 70. or... Re- invest Re- commit Deepen our Resolve Collaborate ..and work smarter than ever before.Thursday, September 8, 2011
  71. 71. We’re digging in and getting ready...Thursday, September 8, 2011
  72. 72. Our plans for 2012Thursday, September 8, 2011
  73. 73. We believe we can make progress toward representational democracy in at least 22 states in 2012Thursday, September 8, 2011
  74. 74. But it won’t happen naturally, without resources, focus and organizingThursday, September 8, 2011
  75. 75. Our goal is to register 5.6 million voters in 22 states and it will cost $60 MillionThursday, September 8, 2011
  76. 76. We’re designing our voter registration programs to take head on the challenges we know exist.Thursday, September 8, 2011
  77. 77. CHALLENGE The Emerging Majority is younger than the rest of the electorateThursday, September 8, 2011
  78. 78. CHALLENGE The Emerging Majority is younger than the rest of the electorate 16%Thursday, September 8, 2011
  79. 79. CHALLENGE The Emerging Majority is younger than the rest of the electorate 16% 84%Thursday, September 8, 2011
  80. 80. CHALLENGE The Emerging Majority is younger than the rest of the electorate 16% Age 18-29 Age 30+ 84% Rest of ElectorateThursday, September 8, 2011
  81. 81. CHALLENGE The Emerging Majority is younger than the rest of the electorate 16% Age 18-29 28% Age 18-29 Age 30+ Age 30+ 72% 84% Rest of Electorate Emerging MajorityThursday, September 8, 2011
  82. 82. SOLUTION We are meeting them where they are.Thursday, September 8, 2011
  83. 83. SOLUTION We are meeting them where they are. OnlineThursday, September 8, 2011
  84. 84. SOLUTION We are meeting them where they are. OnlineThursday, September 8, 2011
  85. 85. SOLUTION We are meeting them where they are. OnlineThursday, September 8, 2011
  86. 86. SOLUTION We are meeting them where they are. OnlineThursday, September 8, 2011
  87. 87. SOLUTION We are meeting them where they are. Online +Thursday, September 8, 2011
  88. 88. SOLUTION We are meeting them where they are. Online Mail +Thursday, September 8, 2011
  89. 89. SOLUTION We are meeting them where they are. Online Mail + Birthday ProgramsThursday, September 8, 2011
  90. 90. SOLUTION We are meeting them where they are. Online Mail + Birthday Movers ProgramsThursday, September 8, 2011
  91. 91. SOLUTION We are meeting them where they are. Online Mail + + Birthday Movers ProgramsThursday, September 8, 2011
  92. 92. SOLUTION We are meeting them where they are. Online Mail Field + + Birthday Movers ProgramsThursday, September 8, 2011
  93. 93. SOLUTION We are meeting them where they are. Online Mail Field + + Peer-to-Peer Birthday Movers ProgramsThursday, September 8, 2011
  94. 94. SOLUTION We are meeting them where they are. Online Mail Field + + Trusted Messenger Peer-to-Peer Birthday Movers ProgramsThursday, September 8, 2011
  95. 95. SOLUTION We are meeting them where they are. Online Mail Field + + Trusted Messenger Peer-to-Peer Events Birthday Movers ProgramsThursday, September 8, 2011
  96. 96. SOLUTION We are meeting them where they are. Online Mail Field + + Trusted Messenger Peer-to-Peer Events Birthday Movers Programs CongregationThursday, September 8, 2011
  97. 97. SOLUTION We are meeting them where they are. Online Mail Field + + Trusted Messenger Peer-to-Peer Events Birthday Movers Programs Congregation Door-to-DoorThursday, September 8, 2011
  98. 98. SOLUTION We are meeting them where they are. Online Mail Field + + Trusted Messenger Peer-to-Peer Events Birthday Movers Programs Congregation Door-to-Door HSThursday, September 8, 2011
  99. 99. CHALLENGE The Emerging Majority has borne the brunt of the economic crisisThursday, September 8, 2011
  100. 100. CHALLENGE The Emerging Majority has borne the brunt of the economic crisis ForeclosureThursday, September 8, 2011
  101. 101. CHALLENGE The Emerging Majority has borne the brunt of the economic crisis Foreclosure ForeclosureThursday, September 8, 2011
  102. 102. CHALLENGE The Emerging Majority has borne the brunt of the economic crisis Foreclosure Foreclosure ForeclosureThursday, September 8, 2011
  103. 103. CHALLENGE The Emerging Majority has borne the brunt of the economic crisis Foreclosure Foreclosure Foreclosure ForeclosureThursday, September 8, 2011
  104. 104. CHALLENGE The Emerging Majority has borne the brunt of the economic crisis Foreclosure Foreclosure Foreclosure Foreclosure ForeclosureThursday, September 8, 2011
  105. 105. CHALLENGE Unemployment and record foreclosures hits the Emerging Majority hardest of all. Foreclosure Foreclosure Foreclosure Foreclosure ForeclosureThursday, September 8, 2011
  106. 106. CHALLENGE Foreclosure Foreclosure Foreclosure 46% 46% 47% Foreclosure Foreclosure 35% 33% % population that has moved in past 4 years Rest of White, Non Emerging Unmarried People of Population Hispanic Majority Women ColorThursday, September 8, 2011
  107. 107. SOLUTION So in 2012, our targeted work will include re-registering those who have recently moved. MoversThursday, September 8, 2011
  108. 108. CHALLENGE Emerging Majority voters are not always easy to findThursday, September 8, 2011
  109. 109. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before.Thursday, September 8, 2011
  110. 110. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before. OnlineThursday, September 8, 2011
  111. 111. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before. Online +Thursday, September 8, 2011
  112. 112. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before. Online Mail +Thursday, September 8, 2011
  113. 113. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before. Online Mail + +Thursday, September 8, 2011
  114. 114. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before. Online Mail Field + +Thursday, September 8, 2011
  115. 115. CHALLENGE We need to learn more about best practices for voter registration in the current climateThursday, September 8, 2011
  116. 116. SOLUTION We are developing a research agenda for 2012Thursday, September 8, 2011
  117. 117. We are also working together and learning from each otherThursday, September 8, 2011
  118. 118. Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  119. 119. We’ll start cross-training in: Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  120. 120. We’ll start cross-training in: Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  121. 121. We’ll start cross-training in: Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  122. 122. We’ll start cross-training in: Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  123. 123. We’ll start cross-training in: Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  124. 124. And we are developing : Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  125. 125. And we are developing : Voter Registration Volunteer Shared Budgeting Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  126. 126. And we are developing : Voter Registration Volunteer Shared Budgeting Law & Recruitment Practices & Leadership Outcomes Systems Emergency Response Consistent Data ManagementThursday, September 8, 2011
  127. 127. To do this, we need to work together.Thursday, September 8, 2011
  128. 128. WHY INVEST NOW?Thursday, September 8, 2011
  129. 129. Voter Registration Is an effective way to steward our ResourcesThursday, September 8, 2011
  130. 130. It is the most predictable and cost-effective method for voter turnoutThursday, September 8, 2011
  131. 131. GOTV and voter education are important techniques but registration generates more votesThursday, September 8, 2011
  132. 132. This year, we can test to demonstrate impact. Expenditure per Probability of Voter Impact Most of the Turnout $80* time Most of the Registration $12 timeThursday, September 8, 2011
  133. 133. Voter registration leverages the heat of elections. Itis more effective in Presidential years when people are engaged and there is increased media attention.Thursday, September 8, 2011
  134. 134. Once registered, about 70% of new voters will turn out to vote in their first Presidential cycle.Thursday, September 8, 2011
  135. 135. And once they vote, they are 49% more likely to keep votingThursday, September 8, 2011
  136. 136. THE BENEFITSThursday, September 8, 2011
  137. 137. When we succeed, we will achieve registration equality for the first time in American historyThursday, September 8, 2011
  138. 138. Voter Registration Equality80%60%40%20%0% Rest of African Unmarried Youth American Hispanic Asian/Pacific Population American Women Indian IslanderThursday, September 8, 2011
  139. 139. Tipping the balance of powerThursday, September 8, 2011
  140. 140. As we approach registration equality the Emerging Majority can hold the balance of power in many close elections.Thursday, September 8, 2011
  141. 141. Elections where independent voter registration exceeded margin of victory in 200 8 Presidential Senate House OH (1,15) NV( FL 3) IN CA MN CT (4) AL (2) (4) OH MO FL M D (8, LA (1) 2 NC (3 5) ,4, 5)Thursday, September 8, 2011
  142. 142. This does not favor any party or candidate over anotherThursday, September 8, 2011
  143. 143. But it means in close elections, if the Emerging Majority are registered, they can make the difference.Thursday, September 8, 2011
  144. 144. Thursday, September 8, 2011
  145. 145. Their voicesThursday, September 8, 2011
  146. 146. Their voices are more likelyThursday, September 8, 2011
  147. 147. Their voices are more likely to be heardThursday, September 8, 2011
  148. 148. Thursday, September 8, 2011
  149. 149. And if theyThursday, September 8, 2011
  150. 150. And if they areThursday, September 8, 2011
  151. 151. And if they are heardThursday, September 8, 2011
  152. 152. It can make a difference in policy prioritiesThursday, September 8, 2011 LILLY LEDBETTER
  153. 153. It can make a difference in policy prioritiesThursday, September 8, 2011
  154. 154. Strengthening our DemocracyThursday, September 8, 2011
  155. 155. Democracy is not only built on Election DayThursday, September 8, 2011
  156. 156. ...but also through the hard work it takes to engage voters a erwardsThursday, September 8, 2011
  157. 157. Voter registration is an essential entry point to democracyThursday, September 8, 2011
  158. 158. ...and if done correctly, it can strengthen civic participation by turning voters into changemakers Newly Registered Volunteer Activist Changemaker VoterThursday, September 8, 2011
  159. 159. GETTING TO WORKThursday, September 8, 2011
  160. 160. We’ve already begun the hard work we know it will take to move our country forwardThursday, September 8, 2011
  161. 161. Thursday, September 8, 2011
  162. 162. Thursday, September 8, 2011
  163. 163. In 2012 over 60 organizations will be working together to register voters across AMERICAThursday, September 8, 2011
  164. 164. We saw what was possible with commitment and investment...Thursday, September 8, 2011
  165. 165. Thursday, September 8, 2011
  166. 166. 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  167. 167. 15,000 Registration Inequality Gap 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  168. 168. 15,000 Registrations Registration submitted by Inequality independent Gap groups 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  169. 169. When independent groups are well funded 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  170. 170. When independent groups are well funded 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  171. 171. The inequality gap decreases 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  172. 172. The inequality gap decreases 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  173. 173. The inequality gap decreases 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  174. 174. We can’t take it for granted that voter registration will happen on its ownThursday, September 8, 2011
  175. 175. We’ve seen what happens when we don’t have the resources necessary 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  176. 176. Voter registration will not happen if we don’t act togetherThursday, September 8, 2011
  177. 177. Will you join us?Thursday, September 8, 2011
  178. 178. Together, we can rebuild our democracy and start to rebuild America.Thursday, September 8, 2011

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