Tactics and Timing

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Tactics and Timing

  1. 1. TACTICS & TIMING @neworganizing
  2. 2. PROPER ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganzof Harvard University. Modified by the New Organizing Institute with the help of many dedicated partners. Presentation designed by Kristen Dore (@Kristendore) @neworganizing
  3. 3. vStrategy Tactics
  4. 4. Strategy Tactics
  5. 5. GOAL TacticTactic
  6. 6. So, how do you create tactics that will help you reach your GOAL
  7. 7. 1. 2. 3.DESIGN YOUR TACTICS to fit the following criteria...
  8. 8. DESIGN YOUR TACTICS Goal1. STRATEGIC:
  9. 9. DESIGN YOUR TACTICS Goal1. STRATEGIC:2. STRENGTHENS YOUR ORGANIZATION:
  10. 10. DESIGN YOUR TACTICS Goal1. STRATEGIC:2. STRENGTHENS YOUR ORGANIZATION:3. DEVELOPS INDIVIDUALS:
  11. 11. Strategic
  12. 12. StrategicStrengthens the Organization
  13. 13. StrategicStrengthens the Develops Organization Individuals
  14. 14. Strategic Sweet SpotStrengthens the Develops Organization Individuals
  15. 15. CASE STUDY: OPRAH RALLY
  16. 16. DID THE RALLY HIT THE SWEET SPOT?
  17. 17. DID THE RALLY HIT THE SWEET SPOT? Strategic
  18. 18. DID THE RALLY HIT THE SWEET SPOT? StrategicStrengthens the Organization
  19. 19. DID THE RALLY HIT THE SWEET SPOT? StrategicStrengthens the Develops Organization Individuals
  20. 20. DID THE RALLY HIT THE SWEET SPOT? Strategic Sweet SpotStrengthens the Develops Organization Individuals
  21. 21. TEAM WORK Review your theory of change Select your tactic Make it sweet Set goals Set an action plan
  22. 22. 1. Review your Theory of Change IF: THEN:
  23. 23. 2. Choose a Tactic Petition One basic way to get your message heard is to have supporters sign a petition about a certain issue. Boycott A boycott is a very effective way of targeting companies or businesses that are prohibiting you from reaching your goal. Boycotts can take many forms, but involve avoiding purchasing goods or services from a business, and encouraging others to do the same. Road tour Using caravans or road tours to spread the word about your issue is relatively resource-intensive, but they can be very rewarding. Education
  24. 24. 3. Make your tactic sweet Strategic Sweet Spot DevelopsStrengthens Organization Individuals
  25. 25. 4. Set Goals GOAL
  26. 26. 5. Create an Action Plan Mon Tue Wed Thu Fri
  27. 27. TEAM WORK Intros, Timekeeper, Norms Facilitator tells their story of self Silently develop your story Tell your story to the group and get feedback
  28. 28. !"#$% Time to ! Debrief…!

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