Building Democracy
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  • 1. Building Democracy The importance of non-partisan registration in 2012Thursday, September 8, 2011
  • 2. -Ari Berman, Rolling Stone MagazineThursday, September 8, 2011
  • 3. "I dont want everybody to vote," the influential conservative activist Paul Weyrich told a gathering of evangelical leaders in 1980. "As a matter of fact, our leverage in the elections quite candidly goes up as the voting populace goes down." -Ari Berman, Rolling Stone MagazineThursday, September 8, 2011
  • 4. "I dont want everybody to vote," the influential Its the struggle we’ve been conservative activist Paul Weyrich told a gathering of evangelical leaders in 1980. "As a matter of fact, our in for 200 years leverage in the elections quite candidly goes up as the voting populace goes down." -Ari Berman, Rolling Stone MagazineThursday, September 8, 2011
  • 5. It begins with the right to voteThursday, September 8, 2011
  • 6. A right that many before us have dedicated their lives to securingThursday, September 8, 2011
  • 7. A right that many before us have dedicated their lives to securingThursday, September 8, 2011
  • 8. Thursday, September 8, 2011
  • 9. We make progress when weThursday, September 8, 2011
  • 10. stand We make progress when weThursday, September 8, 2011
  • 11. stand We make progress when we and fight.Thursday, September 8, 2011
  • 12. Thursday, September 8, 2011
  • 13. Its time to support the fight.Thursday, September 8, 2011
  • 14. Because every citizen deserves the right to vote. I VOTEDThursday, September 8, 2011
  • 15. Because every citizen deserves the right to vote. I VOTEDThursday, September 8, 2011
  • 16. Thursday, September 8, 2011
  • 17. TodayThursday, September 8, 2011
  • 18. Today not everyoneThursday, September 8, 2011
  • 19. Today not everyone has the same VoiceThursday, September 8, 2011
  • 20. At the great equalizer--the ballot box...Thursday, September 8, 2011
  • 21. Not everyone is equally represented Voter Registration Rates80%60%40%20%0% Rest of African Unmarried Youth American Hispanic Asian/Pacific Population American Women Indian IslanderThursday, September 8, 2011
  • 22. Not everyone is equally represented Voter Registration Rates80%60%40%20%0% Rest of African Unmarried Youth American Hispanic Asian/Pacific Population American Women Indian IslanderThursday, September 8, 2011
  • 23. Thursday, September 8, 2011
  • 24. What would it take to achieve registration equality?Thursday, September 8, 2011
  • 25. What would it take to achieve registration equality? 7.4 million registrationsThursday, September 8, 2011
  • 26. Its not enough to engage only those I who are already registered. VOTEDThursday, September 8, 2011
  • 27. Its not enough to engage only those I who are already registered. VOTEDThursday, September 8, 2011
  • 28. Those who are Are the future not yet registeredThursday, September 8, 2011
  • 29. Will also shape the futureThursday, September 8, 2011
  • 30. Thursday, September 8, 2011
  • 31. Registered In 2008, for every 1 of these Didn’t vote voters who were registered but didn’t vote...Thursday, September 8, 2011
  • 32. NOT Registered There were 4 more who were never registeredThursday, September 8, 2011
  • 33. This struggle for registration equality has become more urgent than ever before because...Thursday, September 8, 2011
  • 34. Our is c countr han y gingThursday, September 8, 2011
  • 35. 2018 Our is c countr han y gingThursday, September 8, 2011
  • 36. 2018 Our is c countr han y gingBy 2018, people of color and unmarried women will be a majority of the citizen voting age populationThursday, September 8, 2011
  • 37. This is the Emerging MajorityThursday, September 8, 2011
  • 38. This is the Emerging MajorityThursday, September 8, 2011
  • 39. Thursday, September 8, 2011
  • 40. And they could dramatically shi the landscape of American politicsThursday, September 8, 2011
  • 41. But only if they are registered to vote. I VOTEDThursday, September 8, 2011
  • 42. But only if they are registered to vote. I VOTEDThursday, September 8, 2011
  • 43. We’ve come a long wayThursday, September 8, 2011
  • 44. TO CLOSING THE REGISTRATION GAPThursday, September 8, 2011
  • 45. TO CLOSING THE REGISTRATION GAP 40 30 Millions 20 2004 10 0 African Americans Latinos Asian Americans Youth Unmarried Women RegistrantsThursday, September 8, 2011
  • 46. TO CLOSING THE REGISTRATION GAP 40 30 Millions 20 2004 10 0 African Americans Latinos Asian Americans Youth Unmarried Women RegistrantsThursday, September 8, 2011
  • 47. TO CLOSING THE REGISTRATION GAP 40 30 Millions 20 2008 10 0 African Americans Latinos Asian Americans Youth Unmarried Women RegistrantsThursday, September 8, 2011
  • 48. TO CLOSING THE REGISTRATION GAP 40 30 Millions 20 2008 10 0 African Americans Latinos Asian Americans Youth Unmarried Women RegistrantsThursday, September 8, 2011
  • 49. In 2012, we can significantly narrow the gap that remains:Thursday, September 8, 2011
  • 50. Voter Registration Rates80%60%40%20%0% Rest of African Unmarried Youth American Hispanic Asian/Pacific Population American Women Indian IslanderThursday, September 8, 2011
  • 51. If the Emerging Majority were registered at the same rate as the rest of the population, the electorate would grow by 7.4 million new voters.Thursday, September 8, 2011
  • 52. And achieve the most representative democracy in our country’s history.Thursday, September 8, 2011
  • 53. We know the journey won’t be easyThursday, September 8, 2011
  • 54. The Emerging Majority is already changing our future as a countryThursday, September 8, 2011
  • 55. Change makes some people nervousThursday, September 8, 2011
  • 56. That’s why on the heels of our greatest registration success in 2008...Thursday, September 8, 2011
  • 57. ...our country is facing the greatest assault on voting rights in 50 years.Thursday, September 8, 2011
  • 58. This is where the Emerging Majority lives:Thursday, September 8, 2011
  • 59. They’ve introduced laws requiring photo ID, costing American tax payers money to exercise their basic rights. X X X X X X X X X X X X X X X XXX X X X X X X X XX X X X X XX X X X XThursday, September 8, 2011
  • 60. They’ve passed laws making it harder to conduct voter registration drives X X X X X X X XX X X XXX X X X X X X X XX X XX X XX X X X X X X X XX X X X XX XXThursday, September 8, 2011
  • 61. Anti Same-day Registration Laws X XX XX X X XX X XX X X X XXX X X X X X X X XX X XX X XX X X X X X X X XX X X X XX XXThursday, September 8, 2011
  • 62. And they have discredited organizations dedicated to bringing new voters into our democracy. XX XXX X X XX X X XX XX XX X X X XX X X X XX X X X X X X X XX X X X X X XX X XX X X XX XX X X XX XX X XX XX XX X X XX XX X XX X X XX X XX X XX X X XXX X XX XX XThursday, September 8, 2011
  • 63. We have a choice to makeThursday, September 8, 2011
  • 64. Retreat in the face of challengeThursday, September 8, 2011
  • 65. or... Re- invest Re- commit Deepen our Resolve CollaborateThursday, September 8, 2011
  • 66. or... Re- invest Re- commit Deepen our Resolve CollaborateThursday, September 8, 2011
  • 67. or... Re- invest Re- commit Deepen our Resolve CollaborateThursday, September 8, 2011
  • 68. or... Re- invest Re- commit Deepen our Resolve CollaborateThursday, September 8, 2011
  • 69. or... Re- invest Re- commit Deepen our Resolve CollaborateThursday, September 8, 2011
  • 70. or... Re- invest Re- commit Deepen our Resolve Collaborate ..and work smarter than ever before.Thursday, September 8, 2011
  • 71. We’re digging in and getting ready...Thursday, September 8, 2011
  • 72. Our plans for 2012Thursday, September 8, 2011
  • 73. We believe we can make progress toward representational democracy in at least 22 states in 2012Thursday, September 8, 2011
  • 74. But it won’t happen naturally, without resources, focus and organizingThursday, September 8, 2011
  • 75. Our goal is to register 5.6 million voters in 22 states and it will cost $60 MillionThursday, September 8, 2011
  • 76. We’re designing our voter registration programs to take head on the challenges we know exist.Thursday, September 8, 2011
  • 77. CHALLENGE The Emerging Majority is younger than the rest of the electorateThursday, September 8, 2011
  • 78. CHALLENGE The Emerging Majority is younger than the rest of the electorate 16%Thursday, September 8, 2011
  • 79. CHALLENGE The Emerging Majority is younger than the rest of the electorate 16% 84%Thursday, September 8, 2011
  • 80. CHALLENGE The Emerging Majority is younger than the rest of the electorate 16% Age 18-29 Age 30+ 84% Rest of ElectorateThursday, September 8, 2011
  • 81. CHALLENGE The Emerging Majority is younger than the rest of the electorate 16% Age 18-29 28% Age 18-29 Age 30+ Age 30+ 72% 84% Rest of Electorate Emerging MajorityThursday, September 8, 2011
  • 82. SOLUTION We are meeting them where they are.Thursday, September 8, 2011
  • 83. SOLUTION We are meeting them where they are. OnlineThursday, September 8, 2011
  • 84. SOLUTION We are meeting them where they are. OnlineThursday, September 8, 2011
  • 85. SOLUTION We are meeting them where they are. OnlineThursday, September 8, 2011
  • 86. SOLUTION We are meeting them where they are. OnlineThursday, September 8, 2011
  • 87. SOLUTION We are meeting them where they are. Online +Thursday, September 8, 2011
  • 88. SOLUTION We are meeting them where they are. Online Mail +Thursday, September 8, 2011
  • 89. SOLUTION We are meeting them where they are. Online Mail + Birthday ProgramsThursday, September 8, 2011
  • 90. SOLUTION We are meeting them where they are. Online Mail + Birthday Movers ProgramsThursday, September 8, 2011
  • 91. SOLUTION We are meeting them where they are. Online Mail + + Birthday Movers ProgramsThursday, September 8, 2011
  • 92. SOLUTION We are meeting them where they are. Online Mail Field + + Birthday Movers ProgramsThursday, September 8, 2011
  • 93. SOLUTION We are meeting them where they are. Online Mail Field + + Peer-to-Peer Birthday Movers ProgramsThursday, September 8, 2011
  • 94. SOLUTION We are meeting them where they are. Online Mail Field + + Trusted Messenger Peer-to-Peer Birthday Movers ProgramsThursday, September 8, 2011
  • 95. SOLUTION We are meeting them where they are. Online Mail Field + + Trusted Messenger Peer-to-Peer Events Birthday Movers ProgramsThursday, September 8, 2011
  • 96. SOLUTION We are meeting them where they are. Online Mail Field + + Trusted Messenger Peer-to-Peer Events Birthday Movers Programs CongregationThursday, September 8, 2011
  • 97. SOLUTION We are meeting them where they are. Online Mail Field + + Trusted Messenger Peer-to-Peer Events Birthday Movers Programs Congregation Door-to-DoorThursday, September 8, 2011
  • 98. SOLUTION We are meeting them where they are. Online Mail Field + + Trusted Messenger Peer-to-Peer Events Birthday Movers Programs Congregation Door-to-Door HSThursday, September 8, 2011
  • 99. CHALLENGE The Emerging Majority has borne the brunt of the economic crisisThursday, September 8, 2011
  • 100. CHALLENGE The Emerging Majority has borne the brunt of the economic crisis ForeclosureThursday, September 8, 2011
  • 101. CHALLENGE The Emerging Majority has borne the brunt of the economic crisis Foreclosure ForeclosureThursday, September 8, 2011
  • 102. CHALLENGE The Emerging Majority has borne the brunt of the economic crisis Foreclosure Foreclosure ForeclosureThursday, September 8, 2011
  • 103. CHALLENGE The Emerging Majority has borne the brunt of the economic crisis Foreclosure Foreclosure Foreclosure ForeclosureThursday, September 8, 2011
  • 104. CHALLENGE The Emerging Majority has borne the brunt of the economic crisis Foreclosure Foreclosure Foreclosure Foreclosure ForeclosureThursday, September 8, 2011
  • 105. CHALLENGE Unemployment and record foreclosures hits the Emerging Majority hardest of all. Foreclosure Foreclosure Foreclosure Foreclosure ForeclosureThursday, September 8, 2011
  • 106. CHALLENGE Foreclosure Foreclosure Foreclosure 46% 46% 47% Foreclosure Foreclosure 35% 33% % population that has moved in past 4 years Rest of White, Non Emerging Unmarried People of Population Hispanic Majority Women ColorThursday, September 8, 2011
  • 107. SOLUTION So in 2012, our targeted work will include re-registering those who have recently moved. MoversThursday, September 8, 2011
  • 108. CHALLENGE Emerging Majority voters are not always easy to findThursday, September 8, 2011
  • 109. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before.Thursday, September 8, 2011
  • 110. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before. OnlineThursday, September 8, 2011
  • 111. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before. Online +Thursday, September 8, 2011
  • 112. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before. Online Mail +Thursday, September 8, 2011
  • 113. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before. Online Mail + +Thursday, September 8, 2011
  • 114. SOLUTION So in 2012 we are working to integrate mail, online and field programs more than ever before. Online Mail Field + +Thursday, September 8, 2011
  • 115. CHALLENGE We need to learn more about best practices for voter registration in the current climateThursday, September 8, 2011
  • 116. SOLUTION We are developing a research agenda for 2012Thursday, September 8, 2011
  • 117. We are also working together and learning from each otherThursday, September 8, 2011
  • 118. Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  • 119. We’ll start cross-training in: Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  • 120. We’ll start cross-training in: Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  • 121. We’ll start cross-training in: Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  • 122. We’ll start cross-training in: Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  • 123. We’ll start cross-training in: Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  • 124. And we are developing : Voter Registration Volunteer Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  • 125. And we are developing : Voter Registration Volunteer Shared Budgeting Law & Recruitment Practices & Leadership Emergency Response Consistent Data ManagementThursday, September 8, 2011
  • 126. And we are developing : Voter Registration Volunteer Shared Budgeting Law & Recruitment Practices & Leadership Outcomes Systems Emergency Response Consistent Data ManagementThursday, September 8, 2011
  • 127. To do this, we need to work together.Thursday, September 8, 2011
  • 128. WHY INVEST NOW?Thursday, September 8, 2011
  • 129. Voter Registration Is an effective way to steward our ResourcesThursday, September 8, 2011
  • 130. It is the most predictable and cost-effective method for voter turnoutThursday, September 8, 2011
  • 131. GOTV and voter education are important techniques but registration generates more votesThursday, September 8, 2011
  • 132. This year, we can test to demonstrate impact. Expenditure per Probability of Voter Impact Most of the Turnout $80* time Most of the Registration $12 timeThursday, September 8, 2011
  • 133. Voter registration leverages the heat of elections. Itis more effective in Presidential years when people are engaged and there is increased media attention.Thursday, September 8, 2011
  • 134. Once registered, about 70% of new voters will turn out to vote in their first Presidential cycle.Thursday, September 8, 2011
  • 135. And once they vote, they are 49% more likely to keep votingThursday, September 8, 2011
  • 136. THE BENEFITSThursday, September 8, 2011
  • 137. When we succeed, we will achieve registration equality for the first time in American historyThursday, September 8, 2011
  • 138. Voter Registration Equality80%60%40%20%0% Rest of African Unmarried Youth American Hispanic Asian/Pacific Population American Women Indian IslanderThursday, September 8, 2011
  • 139. Tipping the balance of powerThursday, September 8, 2011
  • 140. As we approach registration equality the Emerging Majority can hold the balance of power in many close elections.Thursday, September 8, 2011
  • 141. Elections where independent voter registration exceeded margin of victory in 200 8 Presidential Senate House OH (1,15) NV( FL 3) IN CA MN CT (4) AL (2) (4) OH MO FL M D (8, LA (1) 2 NC (3 5) ,4, 5)Thursday, September 8, 2011
  • 142. This does not favor any party or candidate over anotherThursday, September 8, 2011
  • 143. But it means in close elections, if the Emerging Majority are registered, they can make the difference.Thursday, September 8, 2011
  • 144. Thursday, September 8, 2011
  • 145. Their voicesThursday, September 8, 2011
  • 146. Their voices are more likelyThursday, September 8, 2011
  • 147. Their voices are more likely to be heardThursday, September 8, 2011
  • 148. Thursday, September 8, 2011
  • 149. And if theyThursday, September 8, 2011
  • 150. And if they areThursday, September 8, 2011
  • 151. And if they are heardThursday, September 8, 2011
  • 152. It can make a difference in policy prioritiesThursday, September 8, 2011 LILLY LEDBETTER
  • 153. It can make a difference in policy prioritiesThursday, September 8, 2011
  • 154. Strengthening our DemocracyThursday, September 8, 2011
  • 155. Democracy is not only built on Election DayThursday, September 8, 2011
  • 156. ...but also through the hard work it takes to engage voters a erwardsThursday, September 8, 2011
  • 157. Voter registration is an essential entry point to democracyThursday, September 8, 2011
  • 158. ...and if done correctly, it can strengthen civic participation by turning voters into changemakers Newly Registered Volunteer Activist Changemaker VoterThursday, September 8, 2011
  • 159. GETTING TO WORKThursday, September 8, 2011
  • 160. We’ve already begun the hard work we know it will take to move our country forwardThursday, September 8, 2011
  • 161. Thursday, September 8, 2011
  • 162. Thursday, September 8, 2011
  • 163. In 2012 over 60 organizations will be working together to register voters across AMERICAThursday, September 8, 2011
  • 164. We saw what was possible with commitment and investment...Thursday, September 8, 2011
  • 165. Thursday, September 8, 2011
  • 166. 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  • 167. 15,000 Registration Inequality Gap 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  • 168. 15,000 Registrations Registration submitted by Inequality independent Gap groups 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  • 169. When independent groups are well funded 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  • 170. When independent groups are well funded 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  • 171. The inequality gap decreases 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  • 172. The inequality gap decreases 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  • 173. The inequality gap decreases 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  • 174. We can’t take it for granted that voter registration will happen on its ownThursday, September 8, 2011
  • 175. We’ve seen what happens when we don’t have the resources necessary 15,000 11,250 7,500 3,750 0 2000 2002 2004 2006 2008 2010 2012Thursday, September 8, 2011
  • 176. Voter registration will not happen if we don’t act togetherThursday, September 8, 2011
  • 177. Will you join us?Thursday, September 8, 2011
  • 178. Together, we can rebuild our democracy and start to rebuild America.Thursday, September 8, 2011