Historical Background• In early 2000, when Andy Mooney was hired by the Disney consumer-products division to help combat dropping sales, the idea for the Disney Princess franchise was born.• While waiting in line at a `Disney On Ice’ show, he found himself surrounded by young girls dressed as generic non-Disney princesses. Soon after realizing the demand, the Disney Princess line was formed.• Despite limited advertising and no focus groups, the various Disney Princess items released became a huge success. Sales at Disney Consumer Products rose from $300 million in 2001 to $3 billion in 2006. Today there are over 25,000 products based on the franchise.
MerchandisingThe Disney Princess hasgrown to become the Recently, Disney announced the inclusion ofcompanies most popular its first-ever African American princess namedbrand, overtaking Tiana who is loosely based on the protagonist from the children’s story THE PRINCESS ANDWinnie-the-Pooh and the THE FROG. Below is a fan-made video takencompanys iconic mascot, at Disneyland announcing the merchandisingMickey Mouse. Six years options available for Tiana:ago, the princessesgenerated $100 million insales. Now DisneyPrincess merchandise issold in 90 countries, andit has earned $3.4 billionsince its inception.
Talk About Setting the Women’s Movement Back By About 50 years! Stereotypes The Disney Princesses and the Disney Corporation itself, have often been criticized for the negative racial and gender stereotypes that are reinforced via these characters.Their Beauty is their ONLYSalvation and ALL RequireMen to RESCUE them!
Stereotypes ContinuedThese negative stereotypes are so prevalent that many authorshave written on the subject of the Disney Princesses and theirdamaging influence on young girl’s self-esteem.
Let’s Not Forget the MenThese negative stereotypes aren’t exclusive to the women, Disneyalso reinforces some obvious male stereotypes through its Princesand their attempts to attract the Princesses:
Princess Parody The excess andover-glamorization of the Disney Princess has been parodied andsatirized on several difference occasions.
The Future of the PrincessesDisney seems to be coming around to the idea that thetraditional notion ofthe Princess may be outdated and even Even traditional obsolete. characters like Rapunzel are being Disney’s 2012 reinvented to Animated Film reflect a woman of `Brave’ reveals a the 21st century – Princess (Merida) independent and who is a talented ready to take on archer and a force the world! to be reckoned with.