THE EFFECT OF DIGITAL DEVICESAND SOCIAL MEDIA ON NEWSCONSUMPTIONKristen Comeaux and Jana Rainer
DIGITAL DEVICE OWNERSHIP
HOW DIGITAL TECHNOLOGY EFFECTS NEWSCONSUMPTION   Most people think that digital devices will make people use    less news...
HOW DIGITAL TECHNOLOGY EFFECTS NEWSCONSUMPTION
HOW DIGITAL TECHNOLOGY EFFECTS NEWSCONSUMPTION   These adults also appear to be:      Getting news more often      Read...
SUMMARY: HOW DIGITAL TECHNOLOGYEFFECTS NEWS CONSUMPTION
SOCIAL MEDIA USAGE   Percentage of adults who use:      36%                    Facebook                 51%         Twitt...
HOW SOCIAL MEDIA EFFECTS NEWSCONSUMPTION   Facebook leads Twitter in intersection of social    media and news.   In 2011...
HOW SOCIAL MEDIA EFFECTS NEWSCONSUMPTION   Facebook users get news from:       Friends       Family   Twitter users ge...
HOW SOCIAL MEDIA EFFECTS NEWSCONSUMPTION   Social media news consumers have not given    up other methods of getting news...
HOW SOCIAL MEDIA EFFECTS NEWSCONSUMPTION
CONSUMPTION OF NEWS VIA SOCIAL MEDIATHROUGH DIFFERENT DEVICES   There is no bias when it comes to using different devices.
SUMMARY: HOW SOCIAL MEDIA EFFECTSNEWS CONSUMPTION   Despite the explosion of social    media, such as Facebook and    Twi...
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Digital Device and Social Media Effects on News Consumption

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Transcript of "Digital Device and Social Media Effects on News Consumption"

  1. 1. THE EFFECT OF DIGITAL DEVICESAND SOCIAL MEDIA ON NEWSCONSUMPTIONKristen Comeaux and Jana Rainer
  2. 2. DIGITAL DEVICE OWNERSHIP
  3. 3. HOW DIGITAL TECHNOLOGY EFFECTS NEWSCONSUMPTION Most people think that digital devices will make people use less news, but it’s the opposite. Rather than replacing news consumption on digital devices, such as a laptops or tablets, those using mobile devices are getting news on all digital devices. 8 in 10 who get news on smartphones or tablets, get news on conventional computers as well.
  4. 4. HOW DIGITAL TECHNOLOGY EFFECTS NEWSCONSUMPTION
  5. 5. HOW DIGITAL TECHNOLOGY EFFECTS NEWSCONSUMPTION These adults also appear to be:  Getting news more often  Reading for longer periods of time People are taking advantage of having easier access to news throughout the day  In their pocket  On their desks  In their laps.
  6. 6. SUMMARY: HOW DIGITAL TECHNOLOGYEFFECTS NEWS CONSUMPTION
  7. 7. SOCIAL MEDIA USAGE Percentage of adults who use: 36% Facebook 51% Twitter Non-users 13%
  8. 8. HOW SOCIAL MEDIA EFFECTS NEWSCONSUMPTION Facebook leads Twitter in intersection of social media and news. In 2011, Facebook added the Social Reader, which allows users to follow, read and share news without ever leaving the network.
  9. 9. HOW SOCIAL MEDIA EFFECTS NEWSCONSUMPTION Facebook users get news from:  Friends  Family Twitter users get news from a wider variety of sources.
  10. 10. HOW SOCIAL MEDIA EFFECTS NEWSCONSUMPTION Social media news consumers have not given up other methods of getting news such as:  Going directly to websites  Using apps  Through search. Social media is an additional path to news, not a replacement for traditional ones.
  11. 11. HOW SOCIAL MEDIA EFFECTS NEWSCONSUMPTION
  12. 12. CONSUMPTION OF NEWS VIA SOCIAL MEDIATHROUGH DIFFERENT DEVICES There is no bias when it comes to using different devices.
  13. 13. SUMMARY: HOW SOCIAL MEDIA EFFECTSNEWS CONSUMPTION Despite the explosion of social media, such as Facebook and Twitter, social media and recommendations from friends are not the main factors determining news consumption. Adults are still using conventional means such as news sites and search to acquire their news.
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