Personal Branding
Who are you and what are you doing on the Internet?
Branding is good for you
Have you Googled yourself lately?
Kristen’s brand

• Portfolio
• Blog
• Twitter
• Resume
Other examples

• Ryan Gonzalez
• Jacob Wayne Smith
• Sarah Percoulis
• Nubby Twiglet
Know thyself
Know thyself

• Distill to a sentence
  down
           your essence
Know thyself

• Distill to a sentence
  down
           your essence



• ...and down to 3 words
Know thyself

• Distill to a sentence
  down
           your essence



• ...and down to 3 words
Choosing a platform
Branding on the web = cheap
Consistency is key
Finding your authentic voice
•

    Differentiating yourself
Photo Credits

http://www.delicious.com/kristenbyers/dmcbranding
Personal Branding Workshop
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Personal Branding Workshop

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My slides from a workshop I gave on personal branding at the Monterey Institute of International Studies on April 30, 2010.

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Personal Branding Workshop

  1. 1. Personal Branding Who are you and what are you doing on the Internet?
  2. 2. Branding is good for you
  3. 3. Have you Googled yourself lately?
  4. 4. Kristen’s brand • Portfolio • Blog • Twitter • Resume
  5. 5. Other examples • Ryan Gonzalez • Jacob Wayne Smith • Sarah Percoulis • Nubby Twiglet
  6. 6. Know thyself
  7. 7. Know thyself • Distill to a sentence down your essence
  8. 8. Know thyself • Distill to a sentence down your essence • ...and down to 3 words
  9. 9. Know thyself • Distill to a sentence down your essence • ...and down to 3 words
  10. 10. Choosing a platform
  11. 11. Branding on the web = cheap
  12. 12. Consistency is key
  13. 13. Finding your authentic voice
  14. 14. • Differentiating yourself
  15. 15. Photo Credits http://www.delicious.com/kristenbyers/dmcbranding

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