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Online marketing

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  • 1. By: Kristel Pamela P. Caluya Online Marketing strategies of Small and medium Enterprises in the city of Tarlac
  • 2. Marketing Your Logo ✓ 3 2 1 :Marketing is everywhere. vital ingredient for a business success profoundly affects our day-to-day lives.
  • 3. Your own footer Your Logo •Marketing Channels Your own sub headline Templates
  • 4. t Online MarketingTraditional Marketing 1 2RRadio print advertisements Commercials Direct Mails 4 P’s
  • 5. What online marketing strategies are being employed by Small and Medium Enterprises in Tarlac City? Statement of the Problem What is the rate of marketing utilization on marketing strategies? 3 What type of businesses is being marketed online? 5. What are the problems encountered related to the utilization of online marketing? 6. What are the implications of the study to Business Administration 2 1 4 How does online marketing contribute to the performance as to the SMEs:
  • 6. The Small and medium enterprises Significance of the study future researchers contribute to the literatureconsumer and general public 321
  • 7. • to describe the online strategies that are being employed by Small and Medium Enterprises • registered and unregistered • set limits the Partnership and Corporation Scope and Delimitation of the Study
  • 8. have been considered as the engine of economic growth and for promoting equitable development. labour intensity is much higher than that of the large enterprises role of small and medium enterprises in the economic and social development of the country is well established Small and Medium Enterprises SMEs. SMEs SMEs.
  • 9. Your own footer Your Logo Your own sub headline Templates This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. •Template Text Text for templates -Example text Text •Template Text Text for templates -Example text text As Defined by DTI SMEs are any business activity/enterprise engaged in industry, agri- business/services, whether single proprietorship, cooperative, partnership, or corporation for Small Enterprises • asset size range from P3,000,001 to P15,000,000 •number of employees are range to 10 to 99 for medium enterprises •asset size range from P15,000,001 to P100,000,000 •employees range 100 -199
  • 10. the descriptive and documentary analysis method of research Research Design 4,391 registered SMEs in the city of Tarlac Research Respondents Interview and questionnaires will use as the major tools in gathering data and information needed for the study Data Gathering Procedure and Instrument 1 2 3
  • 11. THANK YOU! Your Logo