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Web2.0 Presentation Final

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Using web based tools in the workplace to simplify communication and processes.

Using web based tools in the workplace to simplify communication and processes.

Published in: Technology

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Transcript

  • 1. Krista Nielsen Technologies Marketing Specialist How Web 2.0 Tools Can Simplify Marketing and Communication in the Workplace
  • 2.  
  • 3. Isn’t Email Good Enough?
      • Not shared
      • Gets lost in the shuffle
      • Limited searching
      • Not structured
      • Difficult to look at document history
  • 4. Interactive Communication
      • Create
      • Manipulate
      • Share
      • Organize
  • 5.  
  • 6. The Tools Wikis, forums, blogs, shared tools, widgets, mashups, and social networks… Shared information in the workplace.
  • 7. Benefits of Web Based Tools
      • Cheap if not free
      • Portable
      • Personalized
      • Participatory, not passive
      • Organize, archive, hierarchy
      • Searchable
  • 8. Blogs Benefits
      • Posts are saved w/ unique URL and archived automatically
      • Can be categorized and searched
      • Can have one or more contributors
  • 9. Our Blog
      • Dean’s Corner
      • IT announcements
      • Updates from marketing and other departments
  • 10. Image Gallery
      • Documenting events for work and fun
      • Image inventory of marketing pieces
      • Items are searchable by tags and organized
  • 11. Forum
      • Start new topics or respond to existing ones
      • News or interesting info
      • Ongoing conversations
      • Remote meetings
  • 12. Wiki
      • Readable and writeable website
      • Potentially all the visitors can create new pages or modify existing ones
      • Limits on authorship
    Wiki is the Hawaiian word for “quick”!
  • 13. Wiki Knowledge base - problem / solution pairs. Project management - all the project documentation Document storage - rapidly and continually changing documentation kept up-to-date over time. Staff information FAQ: Question / Answer pairs
  • 14. Google Tools
      • Text documents, spread sheets, power point presentations
      • Shared gadgets, i.e. bookmarks, rss feeds, etc.
      • Calendars
      • Chat
      • Sites
  • 15. Marketing Management Tool
  • 16.  
  • 17.  
  • 18.  
  • 19. Micro Blogs
      • Twitter and Facebook status
      • Communicate through brief updates
  • 20. Benefits in the Workplace
        • Builds morale
        • Enhances community
        • Simplifies communication
        • Searchable, taggable, organized content
  • 21. More Benefits
        • Telecommuting!
        • Educate or convince management and others
        • Intellectual investment in an idea
        • Transparent business practices
  • 22. But Tools are NOT Enough!
      • You can build it and they may come... but will they contribute?
      • Needs ongoing promotion!
      • Encouraging and Enabling
  • 23.  
  • 24. Where to Get Tools
    • Wikis
      • pbwiki.com
      • wikispaces.com
      • mediawiki.org
    • Forums
      • - PHPBB
    • Blogs
      • - wordpress.com
    • Other Apps
      • - sourceforge.com
  • 25. Krista Nielsen [email_address] Thank you so much!