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Visual Social Media Marketing #VSMM
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Visual Social Media Marketing #VSMM

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Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes. ...

Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.

Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.

This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.

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Visual Social Media Marketing #VSMM Presentation Transcript

  • 1. About Me Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 2
  • 2. @KristaNeher 3
  • 3. Let’s Get Visual.... 4
  • 4. A picture is worth a thousand words.... But WHY?
  • 5. Your BRAIN processes images 60,000 times quicker than text. 6
  • 6. 7
  • 7. 8
  • 8. 9
  • 9.  An older woman with a leopard print headband is looking into a crystal ball and she looks shocked. She may be a fortune teller. She has a funny facial expression and is wearing many rings. She appears to have drawn-in eyebrows, short brown hair and brown eyes. 10
  • 10. 11
  • 11. 12
  • 12. What they tell you it looks like....
  • 13. What it actually looks like....
  • 14. interacting with real persons photos 2x 3x higher conversion After interacting with real persons photos 2x 3x higher conversion 15
  • 15. Images = Brand Building  Build emotional connections 16 4
  • 16. On Facebook  Photos are liked 2X as much as links 17 6
  • 17. 18 7
  • 18. 19 8
  • 19. What You Need to Be Successful on The VISUAL WEB  Images on Your Site  Images on Social Networks  Participate in Image Social Networks  Pinterest  Instagram 10 20
  • 20. Pinterest 11 21
  • 21. Facebook 12 22
  • 22. LinkedIn 13 23
  • 23. 14 24
  • 24. Content without images can’t really be Pinned..... Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 25. Bottom Line:  If you want your content to travel across the web, you NEED an image strategy  Good images = more traffic 15 26
  • 26. Social Networks = Images 16 27
  • 27. 17 28
  • 28. Social media now REQUIRES an Image Strategy Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 29. Pinterest Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 30. 31 31
  • 31. 32
  • 32. Pinterest is the X most popular social network in the US. 20 33
  • 33. Over X% of Pins are Repins 21 34
  • 34. Pinterest.com/source/yourdomain.co m 22 35
  • 35. 48 36
  • 36. 61 37
  • 37. 64 38
  • 38. Explain things visually 62 39
  • 39. 40
  • 40. Why create an infographic?  Popular content  Links back to your sites  Facebook engagement  Pins on Pinterest  Tweets  Reusable content 41
  • 41. Gets us traction on Pinterest 42
  • 42. 43
  • 43. 44
  • 44. 45
  • 45. 46
  • 46. How to Create Infographics......  Hire a designer  Est costs $500 - $1k  Piktochart  $15/month  We use this 47
  • 47. 48
  • 48. Next Steps  What is your image strategy:  Your website  Social networks • • • • • Facebook Twitter Instagram Blog Pinterest 76 49
  • 49. Next Steps  Consider how to tell your story visually  Audit your website content  Audit your social media content  Create a list of visual inventory needed  Can you have others share your content?  Employees, customers, friends and fans  Can you use them to build your image library  # to encourage sharing and track submissions 75 50
  • 50. Success Online Is About Amazing Images 77 51
  • 51. THANK YOU!!!!! Feel free to connect with me online! Feel free to connect with me online! Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112