Twitter for Retailers: Retailing in the Age of Twitter

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Krista Neher, (www.KristaNeher.com) presented on how retail businesses can use Twitter to drive sales and awareness. Many retailers are slow to use Twitter, because it seems complicated and overwhelming. This presentation shows exactly why retailers should use Twitter, the advantages of Twitter and how to get started.

To learn more about Twitter, check out www.BootCampDigital.com/Twitter

Retail businesses want to generate traffic and sales, and Twitter is a great way to do both. Since Twitter allows businesses to connect with people who don't already follow them (unlike Facebook and LinkedIn), Twitter is the perfect way to connect with new audiences and grow awareness.

Twitter marketing can be difficult for businesses, however once you understand what Twitter is and how it works, the results can be phenomenal. What makes Twitter unique is that it allows businesses to connect with people and join in conversations via search.

For example, if someone on Twitter Tweets about going to your neighborhood, you can Tweet at them with some restaurant or parking tips.

Essentially, Twitter is a powerful discovery tool, especially for retailers.

An additional opportunity for retailers is to use Twitter to get people talking -- encourage your customers and browsers to share their experiences or favorite products.

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Twitter for Retailers: Retailing in the Age of Twitter

  1. 1. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalLeveraging Twitter forYour BusinessKrista Neherwww.bootcampdigital.comkrista@bootcampdigital.com@kristaneher @bootcampdigital
  2. 2. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital2About Me
  3. 3. 3 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital3rdbiggestsocial network
  4. 4. 4 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital500Millionusersusers
  5. 5. 5 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital208average number offollowers (vs.Facebook 130Friends)average number offollowers (vs.Facebook 130
  6. 6. 6 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital400MillionTweets are sentevery day.Tweets are sentevery day.
  7. 7. 7 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital170minutes per monthare spent on Twitter.(vs. 98 for Pinterest or257 for Instagram)minutes per monthare spent on Twitter.(vs. 98 for Pinterest or
  8. 8. 8 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalSo What is Twitter?
  9. 9. 9 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  10. 10. 10 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital10Twitter allows you toBROADCAST messages.
  11. 11. 11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBut How do BUSINESSESuse Twitter? Great informal way to connect withcustomers or others in your ecosystem Find and follow potential customers Respond to questions Build your brand Promotions and special offers Grow your following Stay top-of-mind Show new products
  12. 12. 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  13. 13. 13 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  14. 14. 14 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  15. 15. 15 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  16. 16. 16 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  17. 17. 17 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  18. 18. 18 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  19. 19. 19 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  20. 20. 20 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital20
  21. 21. 21 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  22. 22. 22 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  23. 23. 23 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalTips for Success CONNECT with your communityDecide WHO your audience also listens to Don’t just post: Engage in conversationsYou can go beyond your specific area Encourage customers to connect andshare with you on Twitter Be interactive (ask questions) Consider your objectives Have a plan Integrate it into your work
  24. 24. 24 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalDon’tForget
  25. 25. 25 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalLet’s Connect!LinkedIn: Krista NeherFacebook: KristaNeherisSocialTwitter: @KristaNeher @BootCampDigital

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