Social Media For Real Estate Agents

Social Media for Real Estate Agents Krista Neher Company: www.bootcampdigital.com Blog: www.themarketess.com Email: krista@themarketess.com Twitter: @kristaneher

About Me…..
5+ Years at P&G in Marketing and Finance
2 Years at Internet Startup
Now… Marketing Training and Consulting
Digital Strategy
Social Media
Training
Consulting
Agency

Agenda
What is Social Media?
Why Does it Matter?
Overview of Social Sites
Twitter
Facebook
Linkedin

What is Social Media?
Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
Wikipedia

Why Does it Matter?

Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.

ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

“ Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman

A Little Overwhelming

The good news?

You already have the skills to be successful

How do you market yourself now?

Social Media is an opportunity To bring these techniques online

Everyone is On it
But
Nobody Uses it.

LinkedIners
Oldest average age
More male than female (57% male)
Highest average income $89k
Typically join for business or work – keeping in touch with business networks, job searching, business development and recruiting top reasons for joining

Getting More out of LinkedIn
Join groups
Participate in groups
Post discussion topics
Post news (great way to promote your blog)
Answer Questions
Update your status
Use apps
Integrate Slideshare and Your Blog

But I don’t Have TIME!!!!!

15 Minutes 3 Times Per Week

What are you Doing?

Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue

A great opportunity to Build Your Brand and Connect with Influencers

Lets talk about the #1 Social Media network in the world

300 million active users
The fastest growing demographic:
35 years old and older
More than 65 translations available
About 70% of facebook users are outside the U.S.

They Keys to Success
Don’t spam
Add value
Connect with people
Be personable
Create and join communities

Questions?
Special Offer
20% off any training course with coupon code “special”
Twitter
Facebook
Social Media 101
Building a personal Brand
www.bootcampdigital.com/training

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Social Media For Real Estate Agents

by Krista Neher on Nov 19, 2009

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Social Media For Real Estate Agents — Presentation Transcript