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Search + Social Krista Neher CEO – Boot Camp Digital [email_address] @kristaneher @bootcampdigital
About Me
 
people share  30 billion pieces of content  on Facebook and over  5 billion tweets  — about a quarter of which contain lin...
“ End users who previously couldn’t vote for content via links from web pages are now able to vote for content with their ...
Social Media Sites rank well in organic search
 
 
But NOT just The regular, social media sites like Facebook and Twitter (but they work too)
I’m not going to talk about linkbuilding (although that is a side benefit)
I’m going to tell you how to dominate search engine results with social media
Content Driven Sites
53% of time spent online is consuming content
You already have the content (hopefully) <ul><li>Are awesome because…… </li></ul>
They rank well in search engines
They are great for long tail search words
So how do I do this?
Step 1: Choose your keywords/phrases/whatever you want to rank for
Step 2: brainstorm content topics that hit your keywords + provide value
Step 3: Create awesome content that lives in different forms
slideshare
scribd
YouTube (and other video sites)
 
Step 4: post content with keywords in your targeted sites
Result chuck norris can create tornados by running around in circles
PLEASE come to my Book Signing Wednesday at 2:45 ;-) Krista Neher @kristaneher [email_address] 513-702-7929
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Search and Social Media - Krista Neher Social Media Speaker

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Presentation by Krista Neher (www.kristaneher.com), bestselling author of the Social Media Field Guide, CEO of Boot Camp Digital (www.bootcampdigital.com) and Social Media speaker from PubCon 2011. This presentation covers an advanced topic in social media marketing - how social media can be leveraged for search engine marketing.

In this presentation social media marketing speaker Krista Neher shares tips and tricks for using social media to help you dominate search engine results.

Published in: Business, Technology, Design
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Transcript of "Search and Social Media - Krista Neher Social Media Speaker"

  1. 1. Search + Social Krista Neher CEO – Boot Camp Digital [email_address] @kristaneher @bootcampdigital
  2. 2. About Me
  3. 4. people share 30 billion pieces of content on Facebook and over 5 billion tweets — about a quarter of which contain links to content
  4. 5. “ End users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one website owner linking to another or the often mediocre crawl of a dumb bot.” – Mike Grehan
  5. 6. Social Media Sites rank well in organic search
  6. 9. But NOT just The regular, social media sites like Facebook and Twitter (but they work too)
  7. 10. I’m not going to talk about linkbuilding (although that is a side benefit)
  8. 11. I’m going to tell you how to dominate search engine results with social media
  9. 12. Content Driven Sites
  10. 13. 53% of time spent online is consuming content
  11. 14. You already have the content (hopefully) <ul><li>Are awesome because…… </li></ul>
  12. 15. They rank well in search engines
  13. 16. They are great for long tail search words
  14. 17. So how do I do this?
  15. 18. Step 1: Choose your keywords/phrases/whatever you want to rank for
  16. 19. Step 2: brainstorm content topics that hit your keywords + provide value
  17. 20. Step 3: Create awesome content that lives in different forms
  18. 21. slideshare
  19. 22. scribd
  20. 23. YouTube (and other video sites)
  21. 25. Step 4: post content with keywords in your targeted sites
  22. 26. Result chuck norris can create tornados by running around in circles
  23. 27. PLEASE come to my Book Signing Wednesday at 2:45 ;-) Krista Neher @kristaneher [email_address] 513-702-7929

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