Search and Social Media - Krista Neher Social Media Speaker

Search + Social Krista Neher CEO – Boot Camp Digital [email_address] @kristaneher @bootcampdigital

About Me

people share 30 billion pieces of content on Facebook and over 5 billion tweets — about a quarter of which contain links to content

“ End users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one website owner linking to another or the often mediocre crawl of a dumb bot.” – Mike Grehan

Social Media Sites rank well in organic search

But NOT just The regular, social media sites like Facebook and Twitter (but they work too)

I’m not going to talk about linkbuilding (although that is a side benefit)

I’m going to tell you how to dominate search engine results with social media

Content Driven Sites

53% of time spent online is consuming content

You already have the content (hopefully)
Are awesome because……

They rank well in search engines

They are great for long tail search words

So how do I do this?

Step 1: Choose your keywords/phrases/whatever you want to rank for

Step 2: brainstorm content topics that hit your keywords + provide value

Step 3: Create awesome content that lives in different forms

slideshare

scribd

YouTube (and other video sites)

Step 4: post content with keywords in your targeted sites

Result chuck norris can create tornados by running around in circles

PLEASE come to my Book Signing Wednesday at 2:45 ;-) Krista Neher @kristaneher [email_address] 513-702-7929

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Search and Social Media - Krista Neher Social Media Speaker

by Krista Neher on Nov 28, 2011

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Search and Social Media - Krista Neher Social Media Speaker — Presentation Transcript