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Online Brand and Reputation Management Krista Neher Consulting/Blog:  www.themarketess.com Training:  www.bootcampdigital.com Email: krista@themarketess.com Twitter: @kristaneher
About Me….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a brand?
Like it or not, you have a brand. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Does it Matter?
Why does it Matter? ,[object Object],[object Object],[object Object]
Who Do You Trust?
Consumers Control Your Brand.  Not You.  Sorry.
The Internet Changed Branding ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Walls are Falling
You can still shape and participate in the discussion. 
3 Steps to Online Reputation Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proactively Manage Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manage Tools – Freeyourid.com
Manage Tools – claimid.com
Manage Tools - Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Monitor Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Toy Recall
Example: Toy Lead Poisoning
Mattel Toy Recall
Hasbro Toy Recall
Bandai Toy Recall
Monitor Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Monitor Your Brand  www.keotag.com  (FREE)
Tools to Monitor Your Brand Monitor This (FREE)
Trackur (from $18/month)
Tools to Monitor thesearchmonitor
Tools to Monitor – Radian 6
Monitor Sentiment brandwatch.net
Monitor Sentiment Chatterguard.com
Monitor Sentiment – sentimentmetrics.com
Respond ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6 Tips for Dealing with Negativity ,[object Object],[object Object]
6 Tips for Dealing with Negativity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doing it Wrong - RyanAir ,[object Object],[object Object]
Remember Blended/Universal Search Results
Let’s Connect! Krista Neher [email_address] @kristaneher www.themarketess.com www.bootcampdigital.com  (coming soon)
 
 
 

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