About Me

Copyright Boot Camp Digital 2013 - All Rights Reserved

@KristaNeher @BootCampDigital

2
@KristaNeher

3
Let’s Get Visual....

4
A picture is
worth a
thousand
words.... But
WHY?
Your BRAIN processes
images 60,000 times
quicker than text.

6
7
8
9
 An

older woman with a leopard print
headband is looking into a crystal ball and
she looks shocked. She may be a fortune...
11
12
What they tell you it looks like....
What it actually looks like....
interacting
with real
persons
photos 2x 3x higher
conversion
After
interacting
with real
persons
photos 2x 3x higher
conve...
Images = Brand Building
 Build

emotional connections

16
4
On Facebook
 Photos

are liked 2X as much as links

17
6
18
7
19
8
What You Need to Be Successful on
The VISUAL WEB
 Images

on Your Site
 Images on Social Networks
 Participate in Image...
Pinterest

11
21
Facebook

12
22
LinkedIn

13
23
14
24
Content without images can’t really
be Pinned.....

Tweet at me - @KristaNeher

©Boot Camp Digital All Rights Reserved
Bottom Line:
 If

you want your content to travel across
the web, you NEED an image strategy
 Good images = more traffic...
Social Networks = Images

16
27
17
28
Social media now REQUIRES an
Image Strategy

Tweet at me - @KristaNeher

©Boot Camp Digital All Rights Reserved
Pinterest

Tweet at me - @KristaNeher

©Boot Camp Digital All Rights Reserved
31
31
32
Pinterest is the X
most popular social
network in the US.

20
33
Over X% of Pins
are Repins
21
34
Pinterest.com/source/yourdomain.co
m

22
35
48
36
61
37
64
38
Explain things visually

62
39
40
Why create an infographic?
 Popular

content
 Links back to your sites
 Facebook engagement
 Pins on Pinterest
 Tweet...
Gets us traction on Pinterest

42
43
44
45
46
How to Create Infographics......
 Hire

a designer

 Est

costs $500 - $1k

 Piktochart
 $15/month
 We

use this

47
48
Next Steps
 What

is your image strategy:

 Your

website
 Social networks
•
•
•
•
•

Facebook
Twitter
Instagram
Blog
P...
Next Steps
 Consider

how to tell your story visually

 Audit

your website content
 Audit your social media content
 ...
Success
Online Is
About
Amazing
Images

77
51
THANK YOU!!!!!
Feel free to connect with me online!
Feel free to connect with me online!
Krista Neher
@kristaneher
Krista@...
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online
Upcoming SlideShare
Loading in...5
×

Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online

8,314

Published on

Krista Neher (www.KristaNeher.com) author of Visual Social Media Marketing (www.VisualSocialMediaMarketing.com) shares this presentation how how visuals can enhance marketing for businesses.

Discover how Pinterest, Instagram, Infographics and Images can transform your business online.

Published in: Business, Technology
3 Comments
19 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,314
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
109
Comments
3
Likes
19
Embeds 0
No embeds

No notes for slide

Transcript of "Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online"

  1. 1. About Me Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 2
  2. 2. @KristaNeher 3
  3. 3. Let’s Get Visual.... 4
  4. 4. A picture is worth a thousand words.... But WHY?
  5. 5. Your BRAIN processes images 60,000 times quicker than text. 6
  6. 6. 7
  7. 7. 8
  8. 8. 9
  9. 9.  An older woman with a leopard print headband is looking into a crystal ball and she looks shocked. She may be a fortune teller. She has a funny facial expression and is wearing many rings. She appears to have drawn-in eyebrows, short brown hair and brown eyes. 10
  10. 10. 11
  11. 11. 12
  12. 12. What they tell you it looks like....
  13. 13. What it actually looks like....
  14. 14. interacting with real persons photos 2x 3x higher conversion After interacting with real persons photos 2x 3x higher conversion 15
  15. 15. Images = Brand Building  Build emotional connections 16 4
  16. 16. On Facebook  Photos are liked 2X as much as links 17 6
  17. 17. 18 7
  18. 18. 19 8
  19. 19. What You Need to Be Successful on The VISUAL WEB  Images on Your Site  Images on Social Networks  Participate in Image Social Networks  Pinterest  Instagram 10 20
  20. 20. Pinterest 11 21
  21. 21. Facebook 12 22
  22. 22. LinkedIn 13 23
  23. 23. 14 24
  24. 24. Content without images can’t really be Pinned..... Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  25. 25. Bottom Line:  If you want your content to travel across the web, you NEED an image strategy  Good images = more traffic 15 26
  26. 26. Social Networks = Images 16 27
  27. 27. 17 28
  28. 28. Social media now REQUIRES an Image Strategy Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  29. 29. Pinterest Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  30. 30. 31 31
  31. 31. 32
  32. 32. Pinterest is the X most popular social network in the US. 20 33
  33. 33. Over X% of Pins are Repins 21 34
  34. 34. Pinterest.com/source/yourdomain.co m 22 35
  35. 35. 48 36
  36. 36. 61 37
  37. 37. 64 38
  38. 38. Explain things visually 62 39
  39. 39. 40
  40. 40. Why create an infographic?  Popular content  Links back to your sites  Facebook engagement  Pins on Pinterest  Tweets  Reusable content 41
  41. 41. Gets us traction on Pinterest 42
  42. 42. 43
  43. 43. 44
  44. 44. 45
  45. 45. 46
  46. 46. How to Create Infographics......  Hire a designer  Est costs $500 - $1k  Piktochart  $15/month  We use this 47
  47. 47. 48
  48. 48. Next Steps  What is your image strategy:  Your website  Social networks • • • • • Facebook Twitter Instagram Blog Pinterest 76 49
  49. 49. Next Steps  Consider how to tell your story visually  Audit your website content  Audit your social media content  Create a list of visual inventory needed  Can you have others share your content?  Employees, customers, friends and fans  Can you use them to build your image library  # to encourage sharing and track submissions 75 50
  50. 50. Success Online Is About Amazing Images 77 51
  51. 51. THANK YOU!!!!! Feel free to connect with me online! Feel free to connect with me online! Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112

×