Social Media for Higher Education (Colleges, Universities)

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  • 1. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBuilding a Social MediaPlan that WORKS.Krista Neherwww.bootcampdigital.comkrista@bootcampdigital.com@kristaneher @bootcampdigital
  • 2. 2 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital"Its not enough to be satisfied thatyour school is on Facebook,students will make a judgmentabout the university if it is notcurrent and responsive online.When their post doesnt getanswered, they are not interestedanymore.”- Nora Barnes, Director of the Center for Marketing Research
  • 3. 3 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalThe first step: Defining what“works” means to you.What do Iactually wantto achieve?
  • 4. 4 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBut....What are myoptions? Whatcould Iachieve?
  • 5. 5 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBut....What do mycompetitorsachieve?
  • 6. 6 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBut....What do mycustomersactually want?
  • 7. 7 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBut....Who exactlyare mycustomersanyways?
  • 8. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 9. 9 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalWhere to Listen... Twitter (search) Pinterest (search pins, boards, users) Facebook public posts Google Blog search Discussion forum search LinkedIn groups Instagram RateMyProfessor or other Niche sites
  • 10. 10 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalNextwhat do youactually wantto achieve....10
  • 11. 11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalGOALS: BE SPECIFIC!!!!
  • 12. 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalWHOare you reaching?are you reaching?
  • 13. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 14. 14 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalContent is KINGBut what doyou actuallyhave to say.....
  • 15. 15 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalYou can’t just stand there and lookpretty, you actually have to havesomething to say....- valuable- helpful- interesting- useful- entertaining- resourceful
  • 16. 16 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitaland NEED?What are theyINTERESTED IN?What are theyINTERESTED IN?
  • 17. 17 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalMy goal is to__________, so I needto reach____________, andthey are interested in__________.
  • 18. 18 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalSocial Media is 10%about the tools and90%about the people.- Google
  • 19. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalThere are LOTS of Social Media Sites
  • 20. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 21. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalField Guide To Social Media
  • 22. 22 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalTools to Consider22
  • 23. 23 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalNEW andVALUABLE(we’ll skip Linkedin, Twitter andFacebook - unless you havequestions)(we’ll skip Linkedin, Twitter and
  • 24. 24 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalInstagram and Images24
  • 25. 25 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalUser Generated Images areVERY Powerful
  • 26. 26 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 27. 27 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 28. 28 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 29. 29 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalPinterest
  • 30. 30 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 31. 31 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 32. 32 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 33. 33 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 34. 34 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 35. 35 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalGoogle+
  • 36. 36 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 37. 37 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 38. 38 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 39. 39 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBlogs
  • 40. 40 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 41. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalVideo40
  • 42. 42 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 43. 43 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 44. 44 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalConnect the Dots Create AMAZING content that you canreuse across different channelsEG. A video can be shared on Pinterest,Facebook, Google+, LinkedIn, Blog, YouTube Consider how to get more by periodicallyre-promoting your best content Customize your posts for each channelDon’t automate unless you really have to Build a PLAN and a content calendar
  • 45. 45 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalTEST AND LEARN: Buildtesting into the process. Test different tacticsFacebook vs. LinkedIn events Test different channelsWhere is your audience already spendingtime? Test different messagesWhat gains traction with my audience Test different mediumsVideo, images, text
  • 46. 46 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalw Many Accounts ShouldHave? What Should TheyAll Do?46
  • 47. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital107
  • 48. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital108
  • 49. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital109
  • 50. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital110
  • 51. 51 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBe Strategic Who is the audience?Is each audience unique?Are they looking for something different? What am I providing that has value? Who will manage it?Will they keep it up to date and apply bestpractices?Is there a policy for what they should/shouldnot respond to? Who will govern it?
  • 52. 52 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalHow do I do all ofthis?52
  • 53. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 54. 54 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalLet’s Connect!LinkedIn: Krista NeherFacebook: KristaNeherisSocialTwitter: @KristaNeher @BootCampDigital