Marketing Your Blog Krista Neher CEO – Bootcampdigital [email_address] @kristaneher

Marketing Your Blog Write Great Content Make Your Blog Talkable Make Your Blog Searchable Building Community Social Networks Use analytics and stats

Write Great Content

Make Your Blog Talkable

Make Your Blog Searchable

Building Community

Social Networks

Use analytics and stats

Why should I read your blog? Great content is the key to success Have a unique perspective Showcase your personality How to write for a blog Scanable content Break up content Write content that people want to share

Great content is the key to success

Have a unique perspective

Showcase your personality

How to write for a blog

Scanable content

Break up content

Write content that people want to share

Make Your Blog Talkable RSS Feed/Email Subscription Sharing Widgets Sharethis Tweetmeme Targeted sites Encourage People to Stay – Related Posts Be Generous People Like to talk about themselves

RSS Feed/Email Subscription

Sharing Widgets

Sharethis

Tweetmeme

Targeted sites

Encourage People to Stay – Related Posts

Be Generous

People Like to talk about themselves

Make Your Blog Searchable Search Plugins Headspace Ultimate SEO plugin Google Sitemaps Permalinks Effective Use of… Categories Tags Keywords

Search Plugins

Headspace

Ultimate SEO plugin

Google Sitemaps

Permalinks

Effective Use of…

Categories

Tags

Keywords

Website Grader – grader.com Rates you on On-page SEO Off-page SEO Blogosphere SocialMediaSphere Conversion of visitors Competitive Intelligence

Rates you on

On-page SEO

Off-page SEO

Blogosphere

SocialMediaSphere

Conversion of visitors

Competitive Intelligence

Make Your Blog Searchable Research Keywords & Build a List Keyword Discovery Wordtracker SitePoint SEO Keyword Research Write Keyword Rich Content Include Keywords in your Titles/Descriptions

Research Keywords & Build a List

Keyword Discovery

Wordtracker

SitePoint

SEO Keyword Research

Write Keyword Rich Content

Include Keywords in your Titles/Descriptions

Make Your Blog Searchable - Links Post your URL everywhere!!! Social Networking Sites Blogging Directories – Technorati Put out a Press Release Include on every profile you have online Link with unique anchor text on Flickr, Youtube, etc.

Post your URL everywhere!!!

Social Networking Sites

Blogging Directories – Technorati

Put out a Press Release

Include on every profile you have online

Link with unique anchor text on Flickr, Youtube, etc.

Join the Community & Build Links Find authoritative sites on your topic Link to them & comment on their blogs Build strong relationships with key bloggers in your space Leave comments; retweet them; respond to them Interview other bloggers whenever you get the chance

Find authoritative sites on your topic

Link to them & comment on their blogs

Build strong relationships with key bloggers in your space

Leave comments; retweet them; respond to them

Interview other bloggers whenever you get the chance

Using Social Sites to Promote Your Blog Linked In Groups/Discussion Forums WP Plugin Profile Page Facebook Autofeed Post as link Twitter Make the link re-tweetable

Linked In

Groups/Discussion Forums

WP Plugin

Profile Page

Facebook

Autofeed

Post as link

Twitter

Make the link re-tweetable

Be Social - Comment Often Respond to every comment on your blog Comment on blogs who mention you or link to you Thank them

Respond to every comment on your blog

Comment on blogs who mention you or link to you

Thank them

Use Stats to Learn More Inbound Links Where is your current traffic coming from? How can you encourage more? Search Traffic What search terms are brining you traffic? Test and Learn Use analytics to test and learn for what works No magic formula for every blog Use google alerts

Inbound Links

Where is your current traffic coming from?

How can you encourage more?

Search Traffic

What search terms are brining you traffic?

Test and Learn

Use analytics to test and learn for what works

No magic formula for every blog

Use google alerts

Q&A Krista Neher @kristaneher [email_address] 513-702-7929

Krista Neher

@kristaneher

[email_address]

513-702-7929