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Marketing Your Blog

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Presentation from WordCamp Columbus #wccbus on how to market your blog. This isn't about getting quick traffic. This session deals with how to build a relevant audience for your blog. …

Presentation from WordCamp Columbus #wccbus on how to market your blog. This isn't about getting quick traffic. This session deals with how to build a relevant audience for your blog.

The 5 key areas discussed include:
1) Writing great blog content
2) Make your blog talkable
3) Make your blog searchable
4) Build community using social media
5) Leverage stats and analytics

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Transcript

  • 1. Marketing Your Blog Krista Neher CEO – Bootcampdigital [email_address] @kristaneher
  • 2. Marketing Your Blog
    • Write Great Content
    • Make Your Blog Talkable
    • Make Your Blog Searchable
    • Building Community
      • Social Networks
    • Use analytics and stats
  • 3. Why should I read your blog?
    • Great content is the key to success
    • Have a unique perspective
    • Showcase your personality
    • How to write for a blog
      • Scanable content
      • Break up content
    • Write content that people want to share
  • 4. Make Your Blog Talkable
    • RSS Feed/Email Subscription
    • Sharing Widgets
      • Sharethis
      • Tweetmeme
      • Targeted sites
    • Encourage People to Stay – Related Posts
    • Be Generous
      • People Like to talk about themselves
  • 5. Make Your Blog Searchable
    • Search Plugins
      • Headspace
      • Ultimate SEO plugin
      • Google Sitemaps
    • Permalinks
    • Effective Use of…
      • Categories
      • Tags
      • Keywords
  • 6. Website Grader – grader.com
    • Rates you on
      • On-page SEO
      • Off-page SEO
      • Blogosphere
      • SocialMediaSphere
      • Conversion of visitors
      • Competitive Intelligence
  • 7. Make Your Blog Searchable
    • Research Keywords & Build a List
      • Keyword Discovery
      • Wordtracker
      • SitePoint
      • SEO Keyword Research
    • Write Keyword Rich Content
    • Include Keywords in your Titles/Descriptions
  • 8. Make Your Blog Searchable - Links
    • Post your URL everywhere!!!
    • Social Networking Sites
    • Blogging Directories – Technorati
    • Put out a Press Release
    • Include on every profile you have online
    • Link with unique anchor text on Flickr, Youtube, etc.
  • 9. Join the Community & Build Links
    • Find authoritative sites on your topic
    • Link to them & comment on their blogs
    • Build strong relationships with key bloggers in your space
    • Leave comments; retweet them; respond to them
    • Interview other bloggers whenever you get the chance
  • 10. Using Social Sites to Promote Your Blog
    • Linked In
      • Groups/Discussion Forums
      • WP Plugin
      • Profile Page
    • Facebook
      • Autofeed
      • Post as link
    • Twitter
      • Make the link re-tweetable
  • 11. Be Social - Comment Often
    • Respond to every comment on your blog
    • Comment on blogs who mention you or link to you
      • Thank them
  • 12. Use Stats to Learn More
    • Inbound Links
      • Where is your current traffic coming from?
      • How can you encourage more?
    • Search Traffic
      • What search terms are brining you traffic?
    • Test and Learn
      • Use analytics to test and learn for what works
      • No magic formula for every blog
    • Use google alerts
  • 13. Q&A
    • Krista Neher
    • @kristaneher
    • [email_address]
    • 513-702-7929