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Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
Marketing Your Blog
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Marketing Your Blog

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Presentation from WordCamp Columbus #wccbus on how to market your blog. This isn't about getting quick traffic. This session deals with how to build a relevant audience for your blog. …

Presentation from WordCamp Columbus #wccbus on how to market your blog. This isn't about getting quick traffic. This session deals with how to build a relevant audience for your blog.

The 5 key areas discussed include:
1) Writing great blog content
2) Make your blog talkable
3) Make your blog searchable
4) Build community using social media
5) Leverage stats and analytics

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Transcript

  • 1. Marketing Your Blog Krista Neher CEO – Bootcampdigital [email_address] @kristaneher
  • 2. Marketing Your Blog
    • Write Great Content
    • Make Your Blog Talkable
    • Make Your Blog Searchable
    • Building Community
      • Social Networks
    • Use analytics and stats
  • 3. Why should I read your blog?
    • Great content is the key to success
    • Have a unique perspective
    • Showcase your personality
    • How to write for a blog
      • Scanable content
      • Break up content
    • Write content that people want to share
  • 4. Make Your Blog Talkable
    • RSS Feed/Email Subscription
    • Sharing Widgets
      • Sharethis
      • Tweetmeme
      • Targeted sites
    • Encourage People to Stay – Related Posts
    • Be Generous
      • People Like to talk about themselves
  • 5. Make Your Blog Searchable
    • Search Plugins
      • Headspace
      • Ultimate SEO plugin
      • Google Sitemaps
    • Permalinks
    • Effective Use of…
      • Categories
      • Tags
      • Keywords
  • 6. Website Grader – grader.com
    • Rates you on
      • On-page SEO
      • Off-page SEO
      • Blogosphere
      • SocialMediaSphere
      • Conversion of visitors
      • Competitive Intelligence
  • 7. Make Your Blog Searchable
    • Research Keywords & Build a List
      • Keyword Discovery
      • Wordtracker
      • SitePoint
      • SEO Keyword Research
    • Write Keyword Rich Content
    • Include Keywords in your Titles/Descriptions
  • 8. Make Your Blog Searchable - Links
    • Post your URL everywhere!!!
    • Social Networking Sites
    • Blogging Directories – Technorati
    • Put out a Press Release
    • Include on every profile you have online
    • Link with unique anchor text on Flickr, Youtube, etc.
  • 9. Join the Community & Build Links
    • Find authoritative sites on your topic
    • Link to them & comment on their blogs
    • Build strong relationships with key bloggers in your space
    • Leave comments; retweet them; respond to them
    • Interview other bloggers whenever you get the chance
  • 10. Using Social Sites to Promote Your Blog
    • Linked In
      • Groups/Discussion Forums
      • WP Plugin
      • Profile Page
    • Facebook
      • Autofeed
      • Post as link
    • Twitter
      • Make the link re-tweetable
  • 11. Be Social - Comment Often
    • Respond to every comment on your blog
    • Comment on blogs who mention you or link to you
      • Thank them
  • 12. Use Stats to Learn More
    • Inbound Links
      • Where is your current traffic coming from?
      • How can you encourage more?
    • Search Traffic
      • What search terms are brining you traffic?
    • Test and Learn
      • Use analytics to test and learn for what works
      • No magic formula for every blog
    • Use google alerts
  • 13. Q&A
    • Krista Neher
    • @kristaneher
    • [email_address]
    • 513-702-7929

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