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Marketing Your Blog



Presentation from WordCamp Columbus #wccbus on how to market your blog. This isn't about getting quick traffic. This session deals with how to build a relevant audience for your blog. ...

Presentation from WordCamp Columbus #wccbus on how to market your blog. This isn't about getting quick traffic. This session deals with how to build a relevant audience for your blog.

The 5 key areas discussed include:
1) Writing great blog content
2) Make your blog talkable
3) Make your blog searchable
4) Build community using social media
5) Leverage stats and analytics



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    Marketing Your Blog Marketing Your Blog Presentation Transcript

    • Marketing Your Blog Krista Neher CEO – Bootcampdigital [email_address] @kristaneher
    • Marketing Your Blog
      • Write Great Content
      • Make Your Blog Talkable
      • Make Your Blog Searchable
      • Building Community
        • Social Networks
      • Use analytics and stats
    • Why should I read your blog?
      • Great content is the key to success
      • Have a unique perspective
      • Showcase your personality
      • How to write for a blog
        • Scanable content
        • Break up content
      • Write content that people want to share
    • Make Your Blog Talkable
      • RSS Feed/Email Subscription
      • Sharing Widgets
        • Sharethis
        • Tweetmeme
        • Targeted sites
      • Encourage People to Stay – Related Posts
      • Be Generous
        • People Like to talk about themselves
    • Make Your Blog Searchable
      • Search Plugins
        • Headspace
        • Ultimate SEO plugin
        • Google Sitemaps
      • Permalinks
      • Effective Use of…
        • Categories
        • Tags
        • Keywords
    • Website Grader – grader.com
      • Rates you on
        • On-page SEO
        • Off-page SEO
        • Blogosphere
        • SocialMediaSphere
        • Conversion of visitors
        • Competitive Intelligence
    • Make Your Blog Searchable
      • Research Keywords & Build a List
        • Keyword Discovery
        • Wordtracker
        • SitePoint
        • SEO Keyword Research
      • Write Keyword Rich Content
      • Include Keywords in your Titles/Descriptions
    • Make Your Blog Searchable - Links
      • Post your URL everywhere!!!
      • Social Networking Sites
      • Blogging Directories – Technorati
      • Put out a Press Release
      • Include on every profile you have online
      • Link with unique anchor text on Flickr, Youtube, etc.
    • Join the Community & Build Links
      • Find authoritative sites on your topic
      • Link to them & comment on their blogs
      • Build strong relationships with key bloggers in your space
      • Leave comments; retweet them; respond to them
      • Interview other bloggers whenever you get the chance
    • Using Social Sites to Promote Your Blog
      • Linked In
        • Groups/Discussion Forums
        • WP Plugin
        • Profile Page
      • Facebook
        • Autofeed
        • Post as link
      • Twitter
        • Make the link re-tweetable
    • Be Social - Comment Often
      • Respond to every comment on your blog
      • Comment on blogs who mention you or link to you
        • Thank them
    • Use Stats to Learn More
      • Inbound Links
        • Where is your current traffic coming from?
        • How can you encourage more?
      • Search Traffic
        • What search terms are brining you traffic?
      • Test and Learn
        • Use analytics to test and learn for what works
        • No magic formula for every blog
      • Use google alerts
    • Q&A
      • Krista Neher
      • @kristaneher
      • [email_address]
      • 513-702-7929