Marketing Your Blog Krista Neher CEO – Bootcampdigital [email_address] @kristaneher
Marketing Your Blog <ul><li>Write Great Content </li></ul><ul><li>Make Your Blog Talkable </li></ul><ul><li>Make Your Blog...
Why should I read your blog? <ul><li>Great content is the key to success </li></ul><ul><li>Have a unique perspective </li>...
Make Your Blog Talkable <ul><li>RSS Feed/Email Subscription </li></ul><ul><li>Sharing Widgets </li></ul><ul><ul><li>Sharet...
Make Your Blog Searchable <ul><li>Search Plugins </li></ul><ul><ul><li>Headspace </li></ul></ul><ul><ul><li>Ultimate SEO p...
Website Grader – grader.com <ul><li>Rates you on </li></ul><ul><ul><li>On-page SEO </li></ul></ul><ul><ul><li>Off-page SEO...
Make Your Blog Searchable <ul><li>Research Keywords & Build a List </li></ul><ul><ul><li>Keyword Discovery </li></ul></ul>...
Make Your Blog Searchable - Links <ul><li>Post your URL everywhere!!! </li></ul><ul><li>Social Networking Sites </li></ul>...
Join the Community & Build Links <ul><li>Find authoritative sites on your topic </li></ul><ul><li>Link to them & comment o...
Using Social Sites to Promote Your Blog <ul><li>Linked In </li></ul><ul><ul><li>Groups/Discussion Forums </li></ul></ul><u...
Be Social - Comment Often <ul><li>Respond to every comment on your blog </li></ul><ul><li>Comment on blogs who mention you...
Use Stats to Learn More <ul><li>Inbound Links </li></ul><ul><ul><li>Where is your current traffic coming from? </li></ul><...
Q&A <ul><li>Krista Neher </li></ul><ul><li>@kristaneher </li></ul><ul><li>[email_address] </li></ul><ul><li>513-702-7929 <...
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Marketing Your Blog

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Presentation from WordCamp Columbus #wccbus on how to market your blog. This isn't about getting quick traffic. This session deals with how to build a relevant audience for your blog.

The 5 key areas discussed include:
1) Writing great blog content
2) Make your blog talkable
3) Make your blog searchable
4) Build community using social media
5) Leverage stats and analytics

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Transcript of "Marketing Your Blog"

  1. 1. Marketing Your Blog Krista Neher CEO – Bootcampdigital [email_address] @kristaneher
  2. 2. Marketing Your Blog <ul><li>Write Great Content </li></ul><ul><li>Make Your Blog Talkable </li></ul><ul><li>Make Your Blog Searchable </li></ul><ul><li>Building Community </li></ul><ul><ul><li>Social Networks </li></ul></ul><ul><li>Use analytics and stats </li></ul>
  3. 3. Why should I read your blog? <ul><li>Great content is the key to success </li></ul><ul><li>Have a unique perspective </li></ul><ul><li>Showcase your personality </li></ul><ul><li>How to write for a blog </li></ul><ul><ul><li>Scanable content </li></ul></ul><ul><ul><li>Break up content </li></ul></ul><ul><li>Write content that people want to share </li></ul>
  4. 4. Make Your Blog Talkable <ul><li>RSS Feed/Email Subscription </li></ul><ul><li>Sharing Widgets </li></ul><ul><ul><li>Sharethis </li></ul></ul><ul><ul><li>Tweetmeme </li></ul></ul><ul><ul><li>Targeted sites </li></ul></ul><ul><li>Encourage People to Stay – Related Posts </li></ul><ul><li>Be Generous </li></ul><ul><ul><li>People Like to talk about themselves </li></ul></ul>
  5. 5. Make Your Blog Searchable <ul><li>Search Plugins </li></ul><ul><ul><li>Headspace </li></ul></ul><ul><ul><li>Ultimate SEO plugin </li></ul></ul><ul><ul><li>Google Sitemaps </li></ul></ul><ul><li>Permalinks </li></ul><ul><li>Effective Use of… </li></ul><ul><ul><li>Categories </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Keywords </li></ul></ul>
  6. 6. Website Grader – grader.com <ul><li>Rates you on </li></ul><ul><ul><li>On-page SEO </li></ul></ul><ul><ul><li>Off-page SEO </li></ul></ul><ul><ul><li>Blogosphere </li></ul></ul><ul><ul><li>SocialMediaSphere </li></ul></ul><ul><ul><li>Conversion of visitors </li></ul></ul><ul><ul><li>Competitive Intelligence </li></ul></ul>
  7. 7. Make Your Blog Searchable <ul><li>Research Keywords & Build a List </li></ul><ul><ul><li>Keyword Discovery </li></ul></ul><ul><ul><li>Wordtracker </li></ul></ul><ul><ul><li>SitePoint </li></ul></ul><ul><ul><li>SEO Keyword Research </li></ul></ul><ul><li>Write Keyword Rich Content </li></ul><ul><li>Include Keywords in your Titles/Descriptions </li></ul>
  8. 8. Make Your Blog Searchable - Links <ul><li>Post your URL everywhere!!! </li></ul><ul><li>Social Networking Sites </li></ul><ul><li>Blogging Directories – Technorati </li></ul><ul><li>Put out a Press Release </li></ul><ul><li>Include on every profile you have online </li></ul><ul><li>Link with unique anchor text on Flickr, Youtube, etc. </li></ul>
  9. 9. Join the Community & Build Links <ul><li>Find authoritative sites on your topic </li></ul><ul><li>Link to them & comment on their blogs </li></ul><ul><li>Build strong relationships with key bloggers in your space </li></ul><ul><li>Leave comments; retweet them; respond to them </li></ul><ul><li>Interview other bloggers whenever you get the chance </li></ul>
  10. 10. Using Social Sites to Promote Your Blog <ul><li>Linked In </li></ul><ul><ul><li>Groups/Discussion Forums </li></ul></ul><ul><ul><li>WP Plugin </li></ul></ul><ul><ul><li>Profile Page </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Autofeed </li></ul></ul><ul><ul><li>Post as link </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Make the link re-tweetable </li></ul></ul>
  11. 11. Be Social - Comment Often <ul><li>Respond to every comment on your blog </li></ul><ul><li>Comment on blogs who mention you or link to you </li></ul><ul><ul><li>Thank them </li></ul></ul>
  12. 12. Use Stats to Learn More <ul><li>Inbound Links </li></ul><ul><ul><li>Where is your current traffic coming from? </li></ul></ul><ul><ul><li>How can you encourage more? </li></ul></ul><ul><li>Search Traffic </li></ul><ul><ul><li>What search terms are brining you traffic? </li></ul></ul><ul><li>Test and Learn </li></ul><ul><ul><li>Use analytics to test and learn for what works </li></ul></ul><ul><ul><li>No magic formula for every blog </li></ul></ul><ul><li>Use google alerts </li></ul>
  13. 13. Q&A <ul><li>Krista Neher </li></ul><ul><li>@kristaneher </li></ul><ul><li>[email_address] </li></ul><ul><li>513-702-7929 </li></ul>

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