Introduction To Social Media

Introduction to Social Media Krista Neher CEO – BootCampDigital [email_address] 513-702-7929

BootCamp Digital
Leader in Social Media Marketing
Internationally recognized speakers and experts
Help companies grow using digital technologies and social media
Train organizations to increase digital IQ

Agenda
What is Social Media?
Why Does it Matter?
Overview of Social Sites
Blogs
Twitter
Social Networks

What is Social Media?
Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
Wikipedia

Conversations

Traditional Marketing Doesn’t Work Well in Conversations

Voices are Amplified

89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

Brands Don’t Have Control People Do

A Little Overwhelming

Why Does it Matter?

Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.

ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

“ Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman

A Little Bit About Blogging
comScore MediaMetrix (August 2008)
Blogs: 77.7 million unique visitors in the US
Facebook: 41.0 million | MySpace 75.1 million
Universal McCann (March 2008)
26.4 US have started a blog
60.3 US read blogs
77% of active Internet users read blogs

Blogging Breakdown
Corporate bloggers:
69% are also personal bloggers
65% are professional bloggers
Professional bloggers:
59% are also personal bloggers
17% are corporate bloggers

89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

What are you Doing?

Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue

By 2010 , eMarketer expects that 15.5% of all U.S. adult Internet users will use Twitter.

In August 2009, Pear Analytics did a survey and figured out that 40% of Twitter is pointless babble

Signs of ROI
In August 2009, Dell announced that they've surpassed 1 million followers on Twitter, and has booked more than $2.5 million in sales this year from Twitter.
Source: Twitter 101

Who Is Talking About You?

Where is the Voice of the Brand ?

Lets talk about the #1 Social Media network in the world

300 million active users
The fastest growing demographic:
35 years old and older
More than 65 translations available
About 70% of facebook users are outside the U.S.

Can your customers find you?

Tremendous Opportunity to Connect with Prospects

LinkedIners
Oldest average age
More male than female (57% male)
Highest average income $89k
Typically join for business or work – keeping in touch with business networks, job searching, business development and recruiting top reasons for joining

Become a Thought Leader

Questions? Krista Neher @kristaneher [email_address] 513-702-7929

http://www.themarketess.com	134
http://bootcampdigital.com	76

Introduction To Social Media

by Krista Neher on Sep 30, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 210

Statistics

Introduction To Social Media — Presentation Transcript