Introduction to Social Media Krista Neher CEO – BootCampDigital [email_address] 513-702-7929

BootCamp Digital Leader in Social Media Marketing Internationally recognized speakers and experts Help companies grow using digital technologies and social media Train organizations to increase digital IQ

Leader in Social Media Marketing

Internationally recognized speakers and experts

Help companies grow using digital technologies and social media

Train organizations to increase digital IQ

Agenda What is Social Media? Why Does it Matter? Overview of Social Sites Blogs Twitter Social Networks

What is Social Media?

Why Does it Matter?

Overview of Social Sites

Blogs

Twitter

Social Networks

What is Social Media? Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. Wikipedia

Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.

Wikipedia

Conversations

Traditional Marketing Doesn’t Work Well in Conversations

Voices are Amplified

89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

Brands Don’t Have Control People Do

A Little Overwhelming

Why Does it Matter?

Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.

ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

“ Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman

A Little Bit About Blogging comScore MediaMetrix (August 2008) Blogs: 77.7 million unique visitors in the US Facebook: 41.0 million | MySpace 75.1 million Universal McCann (March 2008) 26.4 US have started a blog 60.3 US read blogs 77% of active Internet users read blogs

comScore MediaMetrix (August 2008)

Blogs: 77.7 million unique visitors in the US

Facebook: 41.0 million | MySpace 75.1 million

Universal McCann (March 2008)

26.4 US have started a blog

60.3 US read blogs

77% of active Internet users read blogs

Blogging Breakdown Corporate bloggers: 69% are also personal bloggers 65% are professional bloggers Professional bloggers: 59% are also personal bloggers 17% are corporate bloggers

Corporate bloggers:

69% are also personal bloggers

65% are professional bloggers

Professional bloggers:

59% are also personal bloggers

17% are corporate bloggers

89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

What are you Doing?

What are you Doing?

Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue

By 2010 , eMarketer expects that 15.5% of all U.S. adult Internet users will use Twitter.

In August 2009, Pear Analytics did a survey and figured out that 40% of Twitter is pointless babble

Signs of ROI In August 2009, Dell announced that they've surpassed 1 million followers on Twitter, and has booked more than $2.5 million in sales this year from Twitter. Source: Twitter 101

In August 2009, Dell announced that they've surpassed 1 million followers on Twitter, and has booked more than $2.5 million in sales this year from Twitter.

Source: Twitter 101

Who Is Talking About You?

Where is the Voice of the Brand ?

Lets talk about the #1 Social Media network in the world

300 million active users The fastest growing demographic: 35 years old and older More than 65 translations available About 70% of facebook users are outside the U.S.

300 million active users

The fastest growing demographic:

35 years old and older

More than 65 translations available

About 70% of facebook users are outside the U.S.

Can your customers find you?

Tremendous Opportunity to Connect with Prospects

Tremendous Opportunity to Connect with Prospects

LinkedIners Oldest average age More male than female (57% male) Highest average income $89k Typically join for business or work – keeping in touch with business networks, job searching, business development and recruiting top reasons for joining

Oldest average age

More male than female (57% male)

Highest average income $89k

Typically join for business or work – keeping in touch with business networks, job searching, business development and recruiting top reasons for joining

Become a Thought Leader

Questions? Krista Neher @kristaneher [email_address] 513-702-7929