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Introduction To Social Media

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This is a presentation that I gave for executives at the European American Chamber of Commerce. ...

This is a presentation that I gave for executives at the European American Chamber of Commerce.

It outlines some basic principles of social media as well as some information on twitter, linkedin, Facebook and blogs.

Social media can be a very powerful marketing and business building tool.

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  • 45-54 year olds are the top demographic. The more expected demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren:

Introduction To Social Media Introduction To Social Media Presentation Transcript

  • Introduction to Social Media Krista Neher CEO – BootCampDigital [email_address] 513-702-7929
  • BootCamp Digital
    • Leader in Social Media Marketing
    • Internationally recognized speakers and experts
    • Help companies grow using digital technologies and social media
    • Train organizations to increase digital IQ
  • Agenda
    • What is Social Media?
    • Why Does it Matter?
    • Overview of Social Sites
      • Blogs
      • Twitter
      • Social Networks
  • What is Social Media?
    • Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
      • Wikipedia
  • Conversations
  • Traditional Marketing Doesn’t Work Well in Conversations
  • Voices are Amplified
  • 89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS
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  • Brands Don’t Have Control People Do
  • A Little Overwhelming
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  • Why Does it Matter?
  • Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.
  • ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
  • “ Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman
  • A Little Bit About Blogging
    • comScore MediaMetrix (August 2008)
      • Blogs: 77.7 million unique visitors in the US
      • Facebook: 41.0 million | MySpace 75.1 million
    • Universal McCann (March 2008)
      • 26.4 US have started a blog
      • 60.3 US read blogs
      • 77% of active Internet users read blogs
  • Blogging Breakdown
    • Corporate bloggers:
      • 69% are also personal bloggers
      • 65% are professional bloggers
    • Professional bloggers:
      • 59% are also personal bloggers
      • 17% are corporate bloggers
  • 89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS
    • What are you Doing?
  • Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue
  • By 2010 , eMarketer expects that 15.5% of all U.S. adult Internet users will use Twitter.
  • In August 2009, Pear Analytics did a survey and figured out that 40% of Twitter is pointless babble
  • Signs of ROI
    • In August 2009, Dell announced that they've surpassed 1 million followers on Twitter, and has booked more than $2.5 million in sales this year from Twitter.
    • Source: Twitter 101
  • Who Is Talking About You?
  • Where is the Voice of the Brand ?
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  • Lets talk about the #1 Social Media network in the world
    • 300 million active users
    • The fastest growing demographic:
    • 35 years old and older
    • More than 65 translations available
    • About 70% of facebook users are outside the U.S.
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  • Can your customers find you?
    • Tremendous Opportunity to Connect with Prospects
  • LinkedIners
    • Oldest average age
    • More male than female (57% male)
    • Highest average income $89k
    • Typically join for business or work – keeping in touch with business networks, job searching, business development and recruiting top reasons for joining
  • Become a Thought Leader
  • Questions? Krista Neher @kristaneher [email_address] 513-702-7929