Growing Your Business With Social Media Otr Chamber

Growing Your Business with Social Media Krista Neher CEO – BootCampDigital [email_address] 513-702-7929

BootCamp Digital
Leader in Social Media Marketing
Internationally recognized speakers and experts
Help companies grow using digital technologies and social media
Train organizations to increase digital IQ

Agenda
What is Social Media?
Why Does it Matter?
Overview of Social Sites
Blogs
Twitter
Social Networks

What is Social Media?
Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
Wikipedia

Traditional Marketing Doesn’t Work Well in Conversations

Conversations Conversations

Voices are Amplified

89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

Brands Don’t Have Control People Do

A Little Overwhelming

Why Does it Matter?

Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.

ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

Key Ways to Play……
Broadcast
Send out news and messages
Monitor and Respond
Google Alerts, Twitter Search, etc
Engage and Make Friends with Target
Comments, @replies, conversations, content
Inspire Conversations
Contests, PR Stunts, Content

Talk about yourself

Have others talk about you.

Across Platforms: Content is King. Be nice Be useful Be an expert Be resourceful Why should I care?

Be Remarkable

“ Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman

A Little Bit About Blogging
comScore MediaMetrix (August 2008)
Blogs: 77.7 million unique visitors in the US
Facebook: 41.0 million | MySpace 75.1 million
Universal McCann (March 2008)
26.4 US have started a blog
60.3 US read blogs
77% of active Internet users read blogs

89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

What are you Doing?

Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue

By 2010 , eMarketer expects that 15.5% of all U.S. adult Internet users will use Twitter.

In August 2009, Pear Analytics did a survey and figured out that 40% of Twitter is pointless babble

Signs of ROI
In August 2009, Dell announced that they've surpassed 1 million followers on Twitter, and has booked more than $2.5 million in sales this year from Twitter.
Source: Twitter 101

Who Is Talking About You?

Where is the Voice of the Brand ?

Lets talk about the #1 Social Media network in the world

300 million active users
The fastest growing demographic:
35 years old and older
More than 65 translations available
About 70% of facebook users are outside the U.S.

Facebook is where…..
You find people you went to high school with
You stay connected with people in your life
You share photos and videos
You Connect with people you actually know in real life

Ok, if you really think this Facebook thing is a good idea - here are the rules:
• No breaking up with boyfriends and cussing them out over the internet. This isn't the 8th grade. (If you think so, I'll be waiting after social studies class for you, out by the bus . . . no knives.)
• Watch your mouth. Talk online like you would in church. It’s gonna come back to haunt. Both of us.
• No photographic or text evidence of any drunk and foolish tirades, past or future.
• Do the right online things. Don't drink Tab in public, change lanes without your turn signals, no human sacrifices. You know, the usual stuff. My daughter is watching, and I don't want her growing up acting like some crazed Canadian thing, spouting off about how great TIM HORTON'S is every twelve minutes or evangelizing how 12 minutes of semi-automatic gunfire at your local range soothes the spirit. (And I have a chainsaw for that socially-constructive-zen stuff.)
• Family friendly pics please. Like I said, my daughter is watching. So are my future employers. So this online reputation is very important to me.
• Keep me out of various Friends FAQ questions and answer sessions This FAQ stuff has no value in my online life.
I once de-friended my own sister, because her rants and weird stuff and language became unacceptable. XOXOXOX and Seriously Yours,

Facebook is like your living room. Would you clean up if your boss is coming over?

Pages
“ only the official representative of an artist, business, or brand may create a Facebook Page.”

Features
Indexed in search
Multiple Admins
Analyze traffic
No Limits to # of fans
Email fans
Appear as notifications

Groups
Anyone can create a group

Features
Anyone can contribute to discussion
No Multi-media
Send messages to all members
Pick a great name
Get loyal fans to start discussions

4 Reasons Pages are Better
Pages Publish into News Stream
Pages allow rich media
Pages have analytics
Pages can be used for SEO

Tremendous Opportunity to Connect with Prospects

LinkedIners
Oldest average age
More male than female (57% male)
Highest average income $89k
Typically join for business or work – keeping in touch with business networks, job searching, business development and recruiting top reasons for joining

Why Linked In?
Connect with business professionals
Your Online resume
Shows up high in Google Search Results
Can search but not message strangers
Typically join for business or work – keeping in touch with business networks, job searching, business development and recruiting top reasons for joining

What Can You DO on LinkedIn?
Stay Connected
Build New Connections
Join Relevant Groups
Post in the Q&A
Search for specific people/attributes
Expand your network (carefully)

Putting it All Together
Social Media represents a big opportunity for you to grow your business.
High ROI
Success takes work
Know your target
Content is the centerpiece of your strategy
Experiment and adjust

Let’s Connect! www.bootcampdigital.com/blog @KristaNeher @BootCampDigital Facebook.com/KristaNeher LinkedIn.com/in/KristaNeher

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Growing Your Business With Social Media Otr Chamber

by Krista Neher on Mar 03, 2010

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Growing Your Business With Social Media Otr Chamber — Presentation Transcript