Facebook Marketing - Getting More from Facebook

Facebook Marketing Making it Work Krista Neher Company: www.bootcampdigital.com Blog: www.themarketess.com Email: krista@themarketess.com Twitter: @kristaneher @bootcampdigital

About Me…..
5+ Years at P&G in Marketing and Finance
2 Years at Internet Startup
Now… Marketing Training and Consulting
Digital Strategy
Social Media
Training
Consulting
Agency

Agenda
Why Facebook?
Principles for Engagement
Marketing Techniques
Fan Pages
Groups
Events
Ads
Apps

The #1 Social Media network in the world

Facebook Growth
300 million active users
50% login every day
The fastest growing demographic:
35 years old and older

Facebook Engagement
Average user has 130 friends on the site
More than 8 billion minutes are spent on Facebook each day (worldwide)
More than 45 million status updates each day
More than 10 million users become fans of Pages each day

Facebook Applications
More than 2 billion photos uploaded to the site each month
More than 14 million videos uploaded each month
More than 2 billion pieces of content each week
More than 3 million events created each month
More than 45 million active user groups exist on the site

Rules of Engagement

1. Don’t be a dirty spammer

2. Real world networking principles still apply

3. Give people something of value

4. Know your target audience

5. Focus on business value not activity

When is the last time you visited a fan page?

Build a content plan covering who, what and when.

Include photos and videos .

Be a resource for questions.

Provide unique value to your fans.

Run a contest to engage and reward your fans.

Integrate with offline campaigns.

Use insights to track, monitor and improve.

Remember to keep your participation relevant to the subject and audience.

Create a group about something people are passionate about.

Participate in groups related to your product or industry.

Facebook Ads

Build an App

Questions?
Special Offer
20% off any training course with coupon code “secret”
Twitter
Facebook
Social Media 101
Social Media Marketing
Building a personal Brand
www.bootcampdigital.com/training

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Facebook Marketing - Getting More from Facebook

by Krista Neher on Nov 30, 2009

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Facebook Marketing - Getting More from Facebook — Presentation Transcript