Facebook Marketing Making it Work Krista Neher Company:  www.bootcampdigital.com Blog:  www.themarketess.com Email: krista...
About Me….. <ul><li>5+ Years at P&G in Marketing and Finance </li></ul><ul><li>2 Years at Internet Startup </li></ul><ul><...
Agenda <ul><li>Why Facebook? </li></ul><ul><li>Principles for Engagement </li></ul><ul><li>Marketing Techniques </li></ul>...
The  #1 Social Media   network in the world
Facebook Growth <ul><li>300 million   active users </li></ul><ul><li>50%   login every day </li></ul><ul><li>The fastest g...
Facebook Engagement <ul><li>Average user has  130 friends  on the site </li></ul><ul><li>More than  8 billion minutes  are...
Facebook Applications <ul><li>More than  2 billion photos  uploaded to the site each month </li></ul><ul><li>More than  14...
Rules of  Engagement
1. Don’t be a dirty  spammer
2. Real world networking  principles  still apply
3. Give people something of  value
4. Know your  target  audience
5. Focus on  business value  not activity
 
When is the last time you visited a fan page?
Build a  content plan  covering who, what and when.
Include  photos  and  videos .
 
Be a  resource  for questions.
Provide  unique value  to your fans.
Run a  contest  to engage and reward your fans.
 
Integrate with  offline  campaigns.
Use  insights  to track, monitor and improve.
Remember to  keep your participation relevant  to the subject and audience.
 
Create a  group  about something people are  passionate  about.
Participate in  groups  related to your product or industry.
 
 
Facebook Ads
 
 
Build an App
Questions? <ul><li>Special Offer </li></ul><ul><li>20% off any training course with coupon code “secret” </li></ul><ul><li...
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Facebook Marketing - Getting More from Facebook

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This presentation covers principles for marketing on Facebook as well as 4 tactics to market your brand on Facebook including: Fan Pages, Events, Groups and Ads.

Published in: Business, Technology

Facebook Marketing - Getting More from Facebook

  1. 1. Facebook Marketing Making it Work Krista Neher Company: www.bootcampdigital.com Blog: www.themarketess.com Email: krista@themarketess.com Twitter: @kristaneher @bootcampdigital
  2. 2. About Me….. <ul><li>5+ Years at P&G in Marketing and Finance </li></ul><ul><li>2 Years at Internet Startup </li></ul><ul><li>Now… Marketing Training and Consulting </li></ul><ul><ul><li>Digital Strategy </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Consulting </li></ul></ul><ul><ul><li>Agency </li></ul></ul>
  3. 3. Agenda <ul><li>Why Facebook? </li></ul><ul><li>Principles for Engagement </li></ul><ul><li>Marketing Techniques </li></ul><ul><ul><li>Fan Pages </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Ads </li></ul></ul><ul><ul><li>Apps </li></ul></ul>
  4. 4. The #1 Social Media network in the world
  5. 5. Facebook Growth <ul><li>300 million active users </li></ul><ul><li>50% login every day </li></ul><ul><li>The fastest growing demographic: </li></ul><ul><li>35 years old and older </li></ul>
  6. 6. Facebook Engagement <ul><li>Average user has 130 friends on the site </li></ul><ul><li>More than 8 billion minutes are spent on Facebook each day (worldwide) </li></ul><ul><li>More than 45 million status updates each day </li></ul><ul><li>More than 10 million users become fans of Pages each day </li></ul>
  7. 7. Facebook Applications <ul><li>More than 2 billion photos uploaded to the site each month </li></ul><ul><li>More than 14 million videos uploaded each month </li></ul><ul><li>More than 2 billion pieces of content each week </li></ul><ul><li>More than 3 million events created each month </li></ul><ul><li>More than 45 million active user groups exist on the site </li></ul>
  8. 8. Rules of Engagement
  9. 9. 1. Don’t be a dirty spammer
  10. 10. 2. Real world networking principles still apply
  11. 11. 3. Give people something of value
  12. 12. 4. Know your target audience
  13. 13. 5. Focus on business value not activity
  14. 15. When is the last time you visited a fan page?
  15. 16. Build a content plan covering who, what and when.
  16. 17. Include photos and videos .
  17. 19. Be a resource for questions.
  18. 20. Provide unique value to your fans.
  19. 21. Run a contest to engage and reward your fans.
  20. 23. Integrate with offline campaigns.
  21. 24. Use insights to track, monitor and improve.
  22. 25. Remember to keep your participation relevant to the subject and audience.
  23. 27. Create a group about something people are passionate about.
  24. 28. Participate in groups related to your product or industry.
  25. 31. Facebook Ads
  26. 34. Build an App
  27. 35. Questions? <ul><li>Special Offer </li></ul><ul><li>20% off any training course with coupon code “secret” </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Social Media 101 </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Building a personal Brand </li></ul><ul><li>www.bootcampdigital.com/training </li></ul>

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