Engaging in Social Media Krista Neher CEO, Marketess

Three Rules of Social Media Engagement

1. Social Media is a Conversation!

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2. Nobody Cares About Your Product People care about a problem and a solution; not a product. Find something related to your product that people are passionate about.

People care about a problem and a solution; not a product.

Find something related to your product that people are passionate about.

I don’t Care About

I Care About

3. Add Value Cleveland Airport Play Place

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Be Useful

Be Useful

Be Useful

Be Funny

Be Interesting

Support a Cause

Support a Cause

Remember, Nobody Cares About your Product. What are you providing that is valuable?

Success in Social Media = Content that Travels Social Bookmarking sites Microblogging Blogs Email Video Sharing Photo Sharing Podcasting Forums RSS Feeds Social Networking Sites Niche sites Online Communities Create Easily Sharable Free Content

Social Bookmarking sites

Microblogging

Blogs

Email

Video Sharing

Photo Sharing

Podcasting

Forums

RSS Feeds

Social Networking Sites

Niche sites

Online Communities

Pro-Blogger Traffic

Results from Social Media Links Leads Traffic Brand Equity Brand Awareness Sales Social Media executions must be tailored to meet your marketing objectives. Start with a Marketing Objective

Links

Leads

Traffic

Brand Equity

Brand Awareness

Sales

Social Media executions must be tailored to meet your marketing objectives.

Social Media Works best when Multiple Elements are Integrated

Social Media Works best when Multiple Elements are Integrated

Success in Social Media…. Have clear goals Know your target audience Join the community & the conversation Add value Analyze results Continuously adjust (you might not get it right the first time) Use tools together Be authentic and genuine

Have clear goals

Know your target audience

Join the community & the conversation

Add value

Analyze results

Continuously adjust (you might not get it right the first time)

Use tools together

Be authentic and genuine

Let’s Connect! Krista Neher CEO Marketess www.themarketess.com [email_address] @kristaneher