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Emerging Trends In Mobile

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A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.

A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.

Published in: Business, Technology

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Transcript

  • 1. Emerging Trends in Mobile Krista Neher CEO – Boot Camp Digital 513-702-7929 [email_address]
  • 2. About Me
    • 5+ years at P&G
    • VP Marketing at Photrade
    • BootCampDigital & BootCampMobile
      • International speaker on digital
      • Correspondent for Mobile Marketer
      • Blogger for CES, Ad:tech, Search Engine Strategies
  • 3.  
  • 4. Mobile is Changing Everything.
  • 5. SMS text messaging is used by twice the # of people who use the internet.
  • 6. Click-through rates are higher on mobile than online. Is this sustainable?
  • 7.  
  • 8. In two years, 40% of Internet Access will happen from a mobile device.
  • 9. People consume mobile differently.
  • 10. Stop in for short snacking of the medium.
  • 11. Screens are smaller.
  • 12. Phones are getting smarter.
  • 13. Smartphone sales grew 69% in 2008
  • 14. 47% of consumers want an iphone. 30% say too expensive 34% don’t want ATT
  • 15. Location is key.
  • 16. Advertisers know where you are.
  • 17. Mobile is changing search.
  • 18. There is an app for that.
  • 19. Forrester analyst Sucharita Mulpuru
    • “ Marketers should like social media, but love mobile ."
  • 20. Social Mobile
  • 21. Bring web-based social onto the phone.
  • 22. Create a mobile only social network.
  • 23. Create your own social network.
  • 24. A Mobile Panel Wouldn’t Be Complete without Talking about….
  • 25.  
  • 26. IPhones are only about 8 percent of the market , but they make up about 40 percent of Internet usage at present.
  • 27. Overhyped? Maybe.
    • Trend setters
    • Early adopters
    • Failure of BB app store
    • Does this replicate to the rest of the market?
  • 28. Currently over 60,000 apps in the app store
  • 29.
    • Almost 50% of the top apps are games
    • Entertainment is the next most popular
    • Social Networking is third most popular
  • 30.
    • Ebay Generated $400M in business from their iphone app.
  • 31. MLB Branded App = Revenue
    • $9.99 for app and $0.99 to stream game
    • Over 400,000 paid downloads
    • “ our mobile app consumers use it every day, which is staggering, we’ve seen phenomenal usage levels and it’s because you have the phone with you all the time.”
  • 32. Challenges
  • 33. Fragmentation Carriers Phones Screens Operating Systems
  • 34. Standards are still emerging.
  • 35. Expensive To develop PPC is high
  • 36. Questions?

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