Emerging Trends In Mobile

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A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.

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Emerging Trends In Mobile

  1. 1. Emerging Trends in Mobile Krista Neher CEO – Boot Camp Digital 513-702-7929 [email_address]
  2. 2. About Me <ul><li>5+ years at P&G </li></ul><ul><li>VP Marketing at Photrade </li></ul><ul><li>BootCampDigital & BootCampMobile </li></ul><ul><ul><li>International speaker on digital </li></ul></ul><ul><ul><li>Correspondent for Mobile Marketer </li></ul></ul><ul><ul><li>Blogger for CES, Ad:tech, Search Engine Strategies </li></ul></ul>
  3. 4. Mobile is Changing Everything.
  4. 5. SMS text messaging is used by twice the # of people who use the internet.
  5. 6. Click-through rates are higher on mobile than online. Is this sustainable?
  6. 8. In two years, 40% of Internet Access will happen from a mobile device.
  7. 9. People consume mobile differently.
  8. 10. Stop in for short snacking of the medium.
  9. 11. Screens are smaller.
  10. 12. Phones are getting smarter.
  11. 13. Smartphone sales grew 69% in 2008
  12. 14. 47% of consumers want an iphone. 30% say too expensive 34% don’t want ATT
  13. 15. Location is key.
  14. 16. Advertisers know where you are.
  15. 17. Mobile is changing search.
  16. 18. There is an app for that.
  17. 19. Forrester analyst Sucharita Mulpuru <ul><li>“ Marketers should like social media, but love mobile .&quot; </li></ul>
  18. 20. Social Mobile
  19. 21. Bring web-based social onto the phone.
  20. 22. Create a mobile only social network.
  21. 23. Create your own social network.
  22. 24. A Mobile Panel Wouldn’t Be Complete without Talking about….
  23. 26. IPhones are only about 8 percent of the market , but they make up about 40 percent of Internet usage at present.
  24. 27. Overhyped? Maybe. <ul><li>Trend setters </li></ul><ul><li>Early adopters </li></ul><ul><li>Failure of BB app store </li></ul><ul><li>Does this replicate to the rest of the market? </li></ul>
  25. 28. Currently over 60,000 apps in the app store
  26. 29. <ul><li>Almost 50% of the top apps are games </li></ul><ul><li>Entertainment is the next most popular </li></ul><ul><li>Social Networking is third most popular </li></ul>
  27. 30. <ul><li>Ebay Generated $400M in business from their iphone app. </li></ul>
  28. 31. MLB Branded App = Revenue <ul><li>$9.99 for app and $0.99 to stream game </li></ul><ul><li>Over 400,000 paid downloads </li></ul><ul><li>“ our mobile app consumers use it every day, which is staggering, we’ve seen phenomenal usage levels and it’s because you have the phone with you all the time.” </li></ul>
  29. 32. Challenges
  30. 33. Fragmentation Carriers Phones Screens Operating Systems
  31. 34. Standards are still emerging.
  32. 35. Expensive To develop PPC is high
  33. 36. Questions?

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