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Emerging Trends In Mobile
 

Emerging Trends In Mobile

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A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.

A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.

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    Emerging Trends In Mobile Emerging Trends In Mobile Presentation Transcript

    • Emerging Trends in Mobile Krista Neher CEO – Boot Camp Digital 513-702-7929 [email_address]
    • About Me
      • 5+ years at P&G
      • VP Marketing at Photrade
      • BootCampDigital & BootCampMobile
        • International speaker on digital
        • Correspondent for Mobile Marketer
        • Blogger for CES, Ad:tech, Search Engine Strategies
    •  
    • Mobile is Changing Everything.
    • SMS text messaging is used by twice the # of people who use the internet.
    • Click-through rates are higher on mobile than online. Is this sustainable?
    •  
    • In two years, 40% of Internet Access will happen from a mobile device.
    • People consume mobile differently.
    • Stop in for short snacking of the medium.
    • Screens are smaller.
    • Phones are getting smarter.
    • Smartphone sales grew 69% in 2008
    • 47% of consumers want an iphone. 30% say too expensive 34% don’t want ATT
    • Location is key.
    • Advertisers know where you are.
    • Mobile is changing search.
    • There is an app for that.
    • Forrester analyst Sucharita Mulpuru
      • “ Marketers should like social media, but love mobile ."
    • Social Mobile
    • Bring web-based social onto the phone.
    • Create a mobile only social network.
    • Create your own social network.
    • A Mobile Panel Wouldn’t Be Complete without Talking about….
    •  
    • IPhones are only about 8 percent of the market , but they make up about 40 percent of Internet usage at present.
    • Overhyped? Maybe.
      • Trend setters
      • Early adopters
      • Failure of BB app store
      • Does this replicate to the rest of the market?
    • Currently over 60,000 apps in the app store
      • Almost 50% of the top apps are games
      • Entertainment is the next most popular
      • Social Networking is third most popular
      • Ebay Generated $400M in business from their iphone app.
    • MLB Branded App = Revenue
      • $9.99 for app and $0.99 to stream game
      • Over 400,000 paid downloads
      • “ our mobile app consumers use it every day, which is staggering, we’ve seen phenomenal usage levels and it’s because you have the phone with you all the time.”
    • Challenges
    • Fragmentation Carriers Phones Screens Operating Systems
    • Standards are still emerging.
    • Expensive To develop PPC is high
    • Questions?