Killer Content Should BePeople go online for three reasons: ! ! !1) To look for information ! ! !2) To be entertained ! ! !3) To connect with other people! Useful! Resourceful! Remarkable! Solve Problems! Unique! Expert! Entertaining 27 80
VideoHigher conversion rates“Consumers typically visit an average of 4.8 websites before they make a decision as to which attorney to choose. When video is added to the lawyer’s website, this number decreases to 1.8.” 34
ONLY 14%OF PEOPLE TRUST ADVERTISEMENTS.78%OF PEOPLE TRUST RECOMMENDATIONSFROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
Social Media Impacts MANY Partsof an organization, look to integrateyour plan and start with what works.
Start by knowing what you want toachieve and build a plan with thebest tools.
Summary Listen, explore and be inspired Have a PLAN Who do you want to reach -> What are they interested in -> Where are they online Consider all of the tools Where is your audience most receptive? Be authentic. We like people. Rinse and repeat 61
Professional Social Media Speaker Bestselling AuthorCEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112