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CPMA Presentation
 

CPMA Presentation

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CPMA Presentation CPMA Presentation Presentation Transcript

  • CPMA: Social Media that GETS RESULTS Krista Neher CEO – Boot Camp Digitalkrista@bootcampdigital.com @kristaneher 2
  • A day in the life of liking 2
  • 3
  • The best wayto get peopleto like you is to do things that people like. 4
  • Tweet: @KristaNeher@CPMAConvention #CPMA2012
  • About Me
  • About Me
  • About Me
  • About Me
  • About Me
  • Universally, we do business with people or brands that we....KnowLikeTrust 7
  • Reach CONNECTIONS of fans. 8
  • 9
  • Social Drives Purchase Decisions
  • Social Drives Purchase Decisions
  • The rule of 7
  • SOCIALMEDIASITESRANKWELL INORGANICSEARCH 12
  • Step 1: Listen
  • Listen to Conversations About…1. Your Company/Brand2. Your Competitors3. Your Industry4. Across Channels5. To Your Target
  • Example 16
  • Step 2:MarketingStrategies
  • The Problem with Social Media Plans?
  • Traditional Marketing Doesn’t Work Well Anymore
  • Don’tVomit PRat Me
  • Think of the entire marketing funnel Awareness Interest Desire Action Social Media Gets them In and Allows you To BUILD a Relationship
  • A Little Overwhelming
  • Field Guide To Social Media
  • It isn’t about creating accounts. It is about what you do with them.
  • But what makes great content? 26 79
  • Killer Content Should BePeople go online for three reasons: ! ! !1) To look for information ! ! !2) To be entertained ! ! !3) To connect with other people!  Useful!  Resourceful!  Remarkable!  Solve Problems!  Unique!  Expert!  Entertaining 27 80
  • 28
  • Field Guide To Social Media
  • 89%OF BLOGGERS TALK ABOUT BRANDSTHAT THEY LOVE84%OF BLOGGERS POST PRODUCT AND BRANDREVIEWS
  • YouTube Channel
  • VideoHigher conversion rates“Consumers typically visit an average of 4.8 websites before they make a decision as to which attorney to choose. When video is added to the lawyer’s website, this number decreases to 1.8.” 34
  • 35
  • Ask Your Customers to Share their Photos….
  • 37
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  • The #1 SocialMedia network
  • Facebook Growth 800 million active users 50% login every day The fastest growing demographic:! 35 years old and older
  • Facebook Engagement Average user has 130 friends on the site Average user is connected to over 80 groups, pages and events More than 10 million users become fans of Pages each day
  • 42
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  • Your Digital Rolodex and Professional Network
  • 51
  • What are you Doing? Broadcast Connect
  • Co-Creation
  • 54
  • 55
  • Field Guide To Social Media
  • ONLY 14%OF PEOPLE TRUST ADVERTISEMENTS.78%OF PEOPLE TRUST RECOMMENDATIONSFROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
  • Show. Don’t Tell. 12
  • Social Media Impacts MANY Partsof an organization, look to integrateyour plan and start with what works.
  • Start by knowing what you want toachieve and build a plan with thebest tools.
  • Summary Listen, explore and be inspired Have a PLAN Who do you want to reach -> What are they interested in -> Where are they online Consider all of the tools  Where is your audience most receptive? Be authentic. We like people. Rinse and repeat 61
  • Professional Social Media Speaker Bestselling AuthorCEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112