Your SlideShare is downloading. ×
0
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Brand Building For Bloggers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Brand Building For Bloggers

1,200

Published on

This presentation from WordCamp Columbus #wccbus covers how to build a strong brand online. Brand building is what makes people fall in love with brands - it is the inspirational aspect of …

This presentation from WordCamp Columbus #wccbus covers how to build a strong brand online. Brand building is what makes people fall in love with brands - it is the inspirational aspect of marketing.

The presentation includes 5 steps to effective brand building:
1) Assess the blogosphere or the landscape. Who are your competitors? What are people already doing? What works? What doesn't?
2) Determine your Audience - Who are you trying to reach? What are they interested in? Where can you find them?
3) Define your brand - Where do you fit in? What is your unique positioning? How will you be different? What does your brand stand for?
4) Bring your brand to life - Execute against the desired position/look/feel/character that you want to build for your brand.
5) Brand building Principles - Clear Positioning, Single-Mindedness (don't be afraid to be niche), Consistency, Personality.

1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,200
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
43
Comments
1
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Brand Building for Bloggers Krista Neher CEO – Bootcampdigital [email_address] @kristaneher
  • 2. About Me….. <ul><li>5+ Years at P&G in Marketing and Finance </li></ul><ul><li>2 Years at Internet Startup </li></ul><ul><li>Now… Marketing Training and Consulting </li></ul><ul><ul><li>Digital Strategy </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Training </li></ul></ul>
  • 3. What Makes Some Brands Inspirational While Others Struggle? BRAND BUILDING
  • 4. Like it or not, you have a brand. <ul><li>Wikipedia: </li></ul><ul><ul><li>A brand is a collection of symbols, experiences and associations connected with a product , a service , a person or any other artifact or entity . </li></ul></ul><ul><li>A brand is in the eyes of others. </li></ul><ul><li>Brand Equity </li></ul><ul><ul><li>What your brand stands for in the hearts and minds of your audience. It is both logical and emotional. </li></ul></ul>
  • 5. Step 1: Assess the Blogosphere <ul><li>Who else is blogging in your space? </li></ul><ul><li>What are they blogging about </li></ul><ul><li>What categories are popular? </li></ul><ul><li>What content is missing? </li></ul><ul><li>What traditional media is in your space? </li></ul><ul><li>How do you fit in? </li></ul>
  • 6. Step 2: Who are you Trying to Reach? <ul><li>Who are the people that you are trying to reach? </li></ul><ul><li>Where are they online? </li></ul><ul><li>What are you offering them that is valuable? </li></ul><ul><li>Why should they read you? </li></ul>
  • 7. What is your unique positioning in the space? 26 million Americans have started a blog. 184 million world wide blogs. There are 94 million US blog readers.
  • 8. There are over 109 million domains registered Only 2.5 million Trademarks The Internet is a Crowded Place
  • 9. Key to Positioning <ul><li>Be specific </li></ul><ul><li>Be remarkable </li></ul><ul><li>Offer unique value </li></ul><ul><li>Do something different </li></ul>
  • 10. Step 3: Define Your Brand <ul><li>What are you about? </li></ul><ul><li>What do you stand for? </li></ul><ul><li>What makes you different? </li></ul><ul><li>What personality/character do you want your brand to stand for? </li></ul><ul><li>There is a ton of content out there – why should someone read you? </li></ul>
  • 11. Blog Specific Branding Tips <ul><li>Get your domain (.com) </li></ul><ul><li>Pick a great name </li></ul><ul><ul><li>Spellability </li></ul></ul><ul><ul><li>People make mistakes more than you think </li></ul></ul><ul><li>Use a custom template </li></ul><ul><li>Get a great design with a clear identity </li></ul><ul><ul><li>Elance </li></ul></ul>
  • 12. Step 4: Bring your Brand to Life <ul><li>Execution: Create a design theme/name/logo that showcases your unique character, positioning and theme </li></ul>TwiTip Twitter Tips in 140 Characters or More
  • 13. Step 5: Brand Building Principles <ul><li>Clear Positioning </li></ul><ul><ul><li>Know what you are and what you aren’t and stick to it </li></ul></ul><ul><ul><li>Have an elevator pitch </li></ul></ul><ul><ul><li>Don’t be afraid to be “niche” – there is an audience for everything </li></ul></ul>
  • 14. Step 5: Brand Building Principles <ul><li>Single-Mindedness </li></ul><ul><ul><li>You can’t be all things to all people </li></ul></ul><ul><li>A strong brand has a very specific place in the market </li></ul><ul><ul><li>Apple vs. PC </li></ul></ul><ul><ul><li>Starbucks vs. Dunkin’ Donuts </li></ul></ul><ul><ul><li>McDonalds vs. Chipotle </li></ul></ul><ul><ul><li>Tide vs. Gain </li></ul></ul>
  • 15. Step 5: Brand Building Principles <ul><li>Consistency </li></ul><ul><ul><li>Use the same design theme/photos consistently throughout the internet </li></ul></ul><ul><ul><li>Use the same name on all social sites </li></ul></ul><ul><ul><li>Maintain consistent tone/character/content </li></ul></ul><ul><li>Consistency builds a strong image of what you are in the mind of your audience </li></ul><ul><li>What to expect </li></ul>
  • 16. Step 5: Brand Building Principles <ul><li>Personality </li></ul><ul><ul><li>People are attracted to personality </li></ul></ul><ul><ul><li>Showcase yours </li></ul></ul><ul><ul><li>Even big brands do it – so should you! </li></ul></ul><ul><li>Find opportunities </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Style </li></ul></ul>
  • 17. Q&A <ul><li>Krista Neher </li></ul><ul><li>@kristaneher </li></ul><ul><li>[email_address] </li></ul><ul><li>513-702-7929 </li></ul>

×