7 Steps to Building a Social Media Training Program

2,850 views
2,601 views

Published on

This slideshow covers the 7 steps to building a social media training program that gets results. Boot Camp Digital is a leading provider of social media marketing training and we've working with companies of all shapes and sizes to build social media training programs that get results.

Published in: Business, Technology

7 Steps to Building a Social Media Training Program

  1. 1. Building a Social Media Training program for your organization in 7 Steps Krista Neher CEO – Boot Camp Digital krista@bootcampdigital.com 513-223-3878 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  2. 2. About Me Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 2
  3. 3. Boot Camp Digital: Social Media Training Company 3 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  4. 4. You can’t just ignore it. 4 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  5. 5. It can seem overwhelming. 5 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  6. 6. BUILD A PLAN!!!! 6 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  7. 7. A Social Media Training Program SHOULD Be Comprehensive. 7 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  8. 8. STEP 1: Survey Your Organization 8 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  9. 9. Step 2: Determine your LEARNING OBJECTIVES (what you want to achieve) 9 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  10. 10. Step 3: Compare Current State vs. Ideal State - WHERE DO YOU NEED TO GO. 10 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  11. 11. Step 4: Consider Your Resources (both TIME and MONEY) 11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  12. 12. Step 5: Consider the best WAY to deliver your social media training (online live, in-person, digital resource library, etc) 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  13. 13. Step 6: Create + Deliver the Training 13 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  14. 14. Social media training shouldn’t just be a ONE-TIME event.... Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  15. 15. A good social media training program should include multiple ways to learn over time...... WHEN, WHERE and HOW the audience is most receptive. 15 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  16. 16. Step 7: Assess the effectiveness of the training program 16 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  17. 17. Need Social Media Training? Connect with me! Krista Neher Connect with me!@kristaneher @BootCampDigital info@bootcampdigital 513-223-3878 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 112

×