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Real estate technology part 1
 

Real estate technology part 1

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    Real estate technology part 1 Real estate technology part 1 Presentation Transcript

    • Real EstateTechnologyMonday, March 25, 13
    • Managing Technology • Tools of the Trade Computer, Smart Phone, iPad/Tablet/Device, Camera/Video • Software/Cloudware - For devices, Management, Market, Clients, Database Components, Apps, Getting ready for Paperless Transactions • Marketing - Blogging, IDX, Lead Generation • Social Media - Online Profiles, Strategies, Reputation Management • Action Plans - Create to grow your businessMonday, March 25, 13
    • What to do First • Learn about what you might need/want to use • Set goals • Maintain (learn) efficient systems to sustain your business over the course of your careerMonday, March 25, 13
    • Intro Wants & Needs • Turn to neighbor: • Introduce yourself • Learn name, years in business, what they would like to get out of this classMonday, March 25, 13
    • 2011 Profile of Home buyers & Sellers • 35% of all buyers indicated they looked online for • Looking online for properties was listed as properties as their first the first step in the buying step in the buying process. process by the largest percentages of home • An additional 10% looked online for information buyers across ALL age groups. about the buying process as their first step • The Internet was cited as the most frequently used source of information for home buyers, even ranking above real estate agents.Monday, March 25, 13
    • 2010 Profile of Home buyers & Sellers • Real Estate agents were viewed as useful information source 98% of buyers who used an agent while searching for a home. • The typical buyer searched for 12 weeks & viewed 12 homes. • 9 in 10 recent buyers were satisfied with the home buying process.Monday, March 25, 13
    • Your competition (2011): • Roughly 66% of REALTORS® have a website. • 62% have a website for 6 years. • 9 out or 10 work for a brokerage with an online presence. • 1/2 of all REALTORS® actively use social or professional networking websites and another 14% plan to use them in the future. • 10% have a blog.Monday, March 25, 13
    • Your competition • 36% of REALTORS® are obtaining professional designations that give them the tools land expertise to serve their clients • Most popular designations are: GRI 21%, CRS 13%, SRES 10% • 35% Certifications Short Sales & Foreclosure Resource 21% e-PROMonday, March 25, 13
    • What does this mean to you in your Business? • The Internet is a valuable tool in the buying and selling of real estate - visibility is important • Many consumers (especially Young homebuyers) are more tech savvy than the agents that serve them - agents need to keep up • The use of technology can help you make connections, it was not intended to replace face to face contact.Monday, March 25, 13
    • A computer Your ToolsMonday, March 25, 13
    • Desktop VS Notebook • seeing less desktops more notebooks • we work on the go • our office my be at home, Starbucks or the side of the roadMonday, March 25, 13
    • Must connect • Wifi, cable, satellite • Cell phone hotspot, Mifi • A Business computer needs internet connectionMonday, March 25, 13
    • learn how to use it • We aren’t born with computer skills, they are learned • Take a class, hire a tutor • Get to know your computer • This knowledge is the foundation for what comes next.Monday, March 25, 13
    • What Goes on it? • Email, Notes • Client Database, Calendar • Files, Contracts, Photos, Video • To Do List • Communications, Skype, Instant MessagingMonday, March 25, 13
    • Smart Phones • Do we really need to say “smart?Monday, March 25, 13
    • iPad/tablet/devices • Portable devices are made for our business • Sync across all our devices from home to office to on the road • Never have to wait for an answerMonday, March 25, 13
    • Cameras - Still & Video • According to Realtor.com the average time on site is 26 minutes • What are Realtor.com visitors doing? Looking at pictures! • Photos of your listings are the one, single most important thing you can do.Monday, March 25, 13
    • Taking GOOD real estate photos • Use a wide angle lens • Pay attention to how the house faces and where the sun is • Use a tripod • Take many pictures!Monday, March 25, 13
    • Take photos of • the yard from various angles • street view with neighboring homes • from inside shoot the view from the window • use a mono pod for height to get small spacesMonday, March 25, 13
    • Video Cameras • Great for doing area tours, showcase the neighborhood, schools, parks, recreation trails. • Interview the neighbors • Get testimonials • Home inspection for out- of-town buyersMonday, March 25, 13
    • tips for creating video • Start by creating a “story board” • Write a script • Instead of having audio on site, dub it over the video laterMonday, March 25, 13
    • Welcome to View of Central We are famous our town Business District for our great schools We have lovely We enjoy close neighborhoods in proximity to Close with call to various price ranges shopping, action! restaurants, parksMonday, March 25, 13
    • Break time!Monday, March 25, 13
    • Software & CloudwareMonday, March 25, 13
    • Life Time Value of a Client Age Price of Approx. Commission 30 years $150,000 Home $4500 37 years $225,000 $6750 44 years $337,000 $10,110 51 years $500,000 $15,000 58 years $375,000 $11,250 65 years $225,000 $6,750 $54,360Monday, March 25, 13
    • Monday, March 25, 13
    • Components of a data base (CRM) • contacts • anniversary date (house) • personal info • favorite things • contact info • purchase date, price & interest rate • conversation history • rental properties • categories • birthdaysMonday, March 25, 13
    • Categories • Prospect • Golfer • Buyer • Monthly eMailing • Seller • Monthly Postcard • Past Client • Past-archived • Attorney • Utility company • Non-owner occupant • Vendor 80124Monday, March 25, 13
    • DRIP Email • Configure e-mail • In the future you can add campaigns for your a new contact to the business niches campaign • Set-up a campaign • Create your own sequence personalized letters, online newsletters or • Attach a contact or a postcards to send whole category of contacts to receive the • Or co-ordinate with a campaign commercial email program like Mail Chimp or Constant ContactMonday, March 25, 13
    • Data Base - contacts • Purpose of Data Base is for keeping records and scheduling activities for future contact. • Leads are “cultivated” by your contact, hopefully turning into customers at some point!Monday, March 25, 13
    • Action Plans • The CRM allows you to create action plans for current business. • Buyer Orientation Items • Contract to Closing • Post Closing • Follow up ask for referralsMonday, March 25, 13
    • Data Base - uses • Drip System for keeping in contact with leads, or past clients • Task Plans can be assigned • Create customized letters for niche marketingMonday, March 25, 13
    • CRM Brands for Real estate • Top Producer - monthly fee, lots of add-ons • Wise Agent - monthly fee • Realty Juggler - low annual fee great user videos on YouTubeMonday, March 25, 13
    • Apps • Apps are • Apps are software getting more programs amazing that run on everyday your cell phone, tablet and/or computerMonday, March 25, 13
    • Apps have many uses in Real Estate • Location based • Productivity • Presentation • Keeping Current • File management and sharing • Communication • UtilitiesMonday, March 25, 13
    • Location based • Google maps help define location, driving directions, commute times, local amenities and even help create a showing route. • HomeSnap gives home values by snapping an image (sort of) • AroundMe shows various stores, restaurants, etcMonday, March 25, 13
    • Productivity • MindJet or iThoughts app to process thoughts into a flow chart, action and organizational plans • Chicago Title - Buy, Sell, Lend info. lNet sheets, amortization, rent vs. buy • Getting Things Done - a robust checklist with project planning that syncs with your calendarMonday, March 25, 13
    • Productivity (cont.) • Calculator HP-12C • Centralized ShowingsMonday, March 25, 13
    • Presentation • Keynote w/Keynote Remote for listing presentations • Prezi viewer • Slide Share • Numbers for presenting spreadsheets • Analytics HD - Track website trafficMonday, March 25, 13
    • Keeping Current • Blogsy or Blog Press to post to your blog • Zite, Sky Grid - compile RSS feed of topics that interest you. Delivered in a magazine format (so you can share on social networks)Monday, March 25, 13
    • Organization Tools • Unzip - to open zipped files • Dropbox - cloud storage/sharing • Evernote - store your desk in the cloud • Informant HD - best calendar, project app that syncs with all your calendarsMonday, March 25, 13
    • • Scanner Pro - receipts, images • Ignition-LogMeIn - access your main computer from your cell phone or tablet • Open Home Pro- hand iPad to visitor to capture contact info. (spam at your own risk!) • QR Codes - Qrafter the only one you need generates all kinds of code and scans too!Monday, March 25, 13
    • Communication • Skype • Talkatone • Voxer • Go to Meeting • Dragon dictation • Siri • Sound noteMonday, March 25, 13
    • Monday, March 25, 13
    • The Consumer • Is armed with this information • What are you doing?Monday, March 25, 13
    • Productivity • MindJet or iThoughts app to process thoughts into a flow chart, action and organizational plans • Chicago Title - Buy, Sell, Lend info. Net sheets, amortization, rent vs. buy • Getting Things Done - a robust checklist with project planning that syncs with your calendarMonday, March 25, 13
    • Productivity continued • Calculator HP-12C • Centralized Showings • Dragon DictationMonday, March 25, 13
    • Showings.comMonday, March 25, 13
    • Presentation • Keynote with Keynote Remote for listing presentations • Prezi Viewer • Haiku Deck • Presentation - non linear • Slide Share Numbers for presenting spreadsheets • Analytics HD - track website trafficMonday, March 25, 13
    • Monday, March 25, 13
    • Keeping Current • Blogsy or Blog Press to post to your blog • Zite, Sky Grid - compile RSS feed of topics that interest you. Delivered in a magazine format (so you can share on social networks)Monday, March 25, 13
    • • Unzip - to open zipped files • Dropbox - cloud storage/ sharing • Evernote - store your desk in the cloud • Informant HD- best calendar, project app that syncs with all your calendarsMonday, March 25, 13
    • • Scanner Pro - receipts, images • Ignition-LogMeIn - access your main computer from your cell phone or iPadMonday, March 25, 13
    • • Open Home Pro - hand iPad to visitor to capture contact info. (spam at your own risk!) • QR Codes - Qrafter the only one you need generates all kinds of code and scans too!Monday, March 25, 13
    • Communication • Skype • Talkatone • Go to Meeting • Dragon dictation • Siri • Voxer • Sound NoteMonday, March 25, 13
    • • Magic Plan - Measure rooms • The Photographers Ephemeris - sun location • Gas Buddy - cheap gas locations • Waterlevel - a level • Guardly - notify emergency contacts with 1-clickMonday, March 25, 13
    • Preparing to go paperless • Paperless Mindset • Think Digital • Stop Printing! • Buy a Good ScannerMonday, March 25, 13
    • Paperless lifestyle • Everything you need is on your computer, tablet and/or phone. • Everything.Monday, March 25, 13
    • Monday, March 25, 13
    • PDF Expert Allows • Annotate PDF docs • Highlight Text, make notes • You can create a file and use it as your “filing cabinet”Monday, March 25, 13
    • • Dropbox is a filing cabinet that allows you to share • Unlike PDF Expert you do not CREATE docs in Dropbox • Dropbox is an example of items stored in the “cloud” you can access them from anywhere. • It’s F R E E (until you store too much!)Monday, March 25, 13
    • Paperless Transaction • Create a Buyer File with contact info in PDF Expert • MLS Showing Sheets - email to myself open in PDF Expert • Place in buyer’s file • Write lock box info, time on each property, after showing, record buyer’s reaction to property • When Property is found, “archive” the rejected propertiesMonday, March 25, 13
    • U/C • Gather and save all docs in buyer’s fileMonday, March 25, 13
    • Break time!Monday, March 25, 13