Business Blogging - MLSLI Tech Fair 2011

Business BloggingLeveraging Your Knowledge toCreate New Business 1

Business blogging Is good for business!• Todays blogs are easy to use, inexpensive and can be very effective for introducing your services to customers• Blogging on topics that interest your consumer demonstrates your knowledge and expertise• Blog posts are indexed by the search engines and can be found when consumers search using keywords Blogging is 2

Hit Your Target 24/7• Provide relevant content• Your information Is always there, even when you are sleeping• Blogs are attraction marketing, by writing about topics relevant to your consumer they are drawn to you because you have the information they want and need3

Connect with your consumer4

Connect with your consumer • Your keywords go here!4

Examples• http://smartwomenbuyhomes.com• http://www.goodlifeteam.com• http://nhwaterfronthomesforsale.com/blog• http://www.skiptheoutfitfloridarealestate.com• http://the-extreme-team.com• http://www.agritopiarealestate.com 5

Find the time togenerate revenue• Create a calendar• Determine in advance what to write - a theme• Create 7-10 categories• Make 5 - 6 subcategories• 10x5= 50 posts!6

Focus comes easier• When you know your niche• Understand how they think• Know from experience what they are looking for7

Speak to consumerspain points• What keeps them up at night?• What do they need to know to solve their problems• What might happen if they dont take action?• What are they angry about?8

Write with intent Inform your niche 9

The Buying Timeline 10

Blog posts can be of interest at any point of theBuying Time Line 11

Blog posts can be of interest at any point of theBuying Time Line Bonus!!! Longer, more specific terms mean your consumer is closer to buying. 11

Lets build a campaign - First Time Buyer Book• Start with a plan• Develop the time line for each post• Follow the plan• Use your posts to compile an eBook• Offer the eBook in exchange for their email address• End result = content for blog and resource for consumers 12

Creation tools• Use online tools like• Mind map or MindJet• IThought• Create in Google Docs - later convert to a PDF format13

First Time Homebuyer Outline 14

Have a cover designed for $5 on fiver.com 15

Making New Friends with Your New Book• Place the graphic on the sidebar of your blog• Link it to a brief sign-up form (Wufoo or Google Docs)• After First Time Buyers sign up, send the eBook automatically via an auto- responder (include link to book) 16

Follow-up • Sell them a home!17

What do I write about?Finding content is easier than ever... 18

Resources for content• US Inspect - Agent Resource Center provides articles for free• KCM Blog - Keeping Current Matters -4 Stars!• Biz Journals - local hot topics• outside.in - contribute personally or keep informed• RealtyTrc - Stats and more stats 19

Widgets• Home ownership Matters scrolling widget with latest news from N.A.R.• Http://www.realtor.org/ technology/nar_widgets20

Real Estate Plugins• Simple Real Estate Pack by Max Chirkov• Location map• Financial tools• Market trends (Altos)• Schools• Businesses in area - Yelp, Walk Score• Makes a great single property site21

Simple Real Estate Pack WordPress Widget 22

Single Property Site• Use the Simple Real Estate Plugin to create unique Single Property Sites on your own domain• Great SEO• No Extra Co$t• NOTE: this is a WordPress Plugin 23

Http: //tucsonrealestateblog.com/rosemont/ 24

Tweet Meme Retweet Button 25

WP Greet Box • Shows a different message to your visitors, depending upon where they came from. • Reminds to subscribe to your RSS feed WordPress Plugin 26

WP-Cycle• Use to create a rotating image gallery• Can link each photo to a page on your site• Easy to use and maintain• Examples:• http:// www.denverdwellings.com• Http://kristalkraft.com27

Embed Media• Grab embed code from YouTube to add video to your blogs• Create videos of neighborhoods, your listings, new home, amenities, how to video28

Use Google Maps• Create a Google Map of the area, outlining the neighborhood boundaries. Create links from each neighborhood back to your MLS-IDX search page• http://g.co/maps/k9eus• Grab the ended code, insert into a blog post29

Neighborhood Market Reports 30

Promote your blog• Send new posts to Twitter• Syndicate to Facebook Business Page• Create a link in your email sign off• Post your URL on your profile pages for Facebook, LinkedIn, Google Profiles, etc.• When you post market reports, send a link to your data base. Ask them to share it with a neighbor or friend who might appreciate their thoughtfulness. 31

Blogging is an investment in your Business• Schedule time each week to create new content• Build a huge body of work over time• Become a resource to your niche• Monetary cost is small in comparison• Value is infinite• Consider your content as a valuable asset 32

So clean off your keyboard & start blogging! 33

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Business Blogging - MLSLI Tech Fair 2011

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